I am always bothered by the media’s desire to be the first to report something, especially before facts are checked.
(Case in point: CNN reporting a Coast Guard training exercise on the Potomac River as a “suspicious vessel in DC.”)
That’s why I was happy to hear Good Morning America’s Amy Robach mention in a Q&A session after her keynote speech at the 2014 PRSA International Conference that ABC News is happy to be the last network to report a news story to ensure accuracy.
However, without any true consequences for their mistakes, most media will unfortunately be content with issuing apologies in exchange for getting it correct (and first) every now and then.
Starting her internship this week with Revelation is Danielle Schulz, a senior majoring in Life Sciences Communication at the University of Wisconsin. A transfer from Minnesota State University, where she was a member of the varsity women’s bowling team, the native of Mt. Horeb, Wis., is now a member of UW’s club bowling team.
Joining Revelation as an intern this fall is Naomi Vang, a fifth-year senior at the University of Wisconsin. The native of Sheboygan, Wis., is majoring in both Life Science Communication and sociology.
As typical with most Revelation interns, Naomi will be studying abroad next semester; in her case, she’ll be in Thailand.
FOR IMMEDIATE RELEASE
Sept. 24, 2014
MobCraft Beer First to Offer Investment Opportunity Under New Crowdfunding Law
(MADISON, Wis.)—Wisconsin residents can now show their financial support for small-craft brewery MobCraft Beer, Inc., as the company today launched its crowdfunding common stock offering based on Wisconsin’s new crowdfunding law.
“Since beer fans contribute to the types of beer we make, it makes sense that they now can invest in MobCraft’s anticipated growth as well,” Co-Founder and CEO Henry Schwartz said. “Crowdfunding is another way for fans to unleash their inner brewmaster.”
CraftFund LLC is a Wisconsin-based entity acting as the exclusive web portal for the offering. Full details on the offering to invest in MobCraft can be found at http://www.craftfund.com/companies/mobcraft-beer. Only Wisconsin residents may participate in the offering.
Should MobCraft, which brews beers based on the votes of fan-submitted recipes, achieve its offering target, it will use the proceeds toward new equipment and purchasing its own facility.
Resulting media coverage:
- Milwaukee Journal Sentinel (Sept. 24, 2014): “MobCraft Beer becomes first to use state’s crowdfunding law”
- Madison Startups (Sept. 24, 2014): “MobCraft Begins Crowdfunding Through New Law”
- NBC-15 (Sept. 24, 2014): “New crowdfunding law”
- WISC-TV (Sept. 24, 2014): “Madison brewery goes public under new law”
- Wisconsin State Journal (Sept. 24, 2014): “MobCraft crowdfunding stock sale begins”
- In Business Magazine (Sept. 25, 2014): Crowdfunding Coup: MobCraft Beer plans to expand in Madison
- Crowdfund Insider (Sept. 25, 2014): “MobCraft Beer is Now Equity Crowdfunding in Wisconsin”
- Herald Independent (Oct. 2, 2014) “MobCraft Beer cracks open new crowdfunding law”
Earlier this week, Florida State officials suspended QB Jameis Winston for one half of its game vs. Clemson after he yelled a sexually related profanity in the student union.
One half. Really?
As analyst Kirk Herbstreit pointed on ESPN College GameDay, either FSU should have disciplined him internally (meaning no game suspension) or suspended him the whole game. Half a game is a meaningless gesture.
The night before the game, FSU suspended Winston for the whole game after new results of its ongoing investigation. Unfortunately, the timing of the full-game suspension makes it appear that FSU officials caved to the public’s denouncing of the ridiculous half-game suspension.
For any company, you need to keep in mind that it’s not just being public about an action that matters, it’s also the action itself.
Demonstrating the economic impact of your company or industry is a sound PR strategy in any decade. Check out this sign from Chief Oshkosh Beer, which hasn’t been in production since 1972:
Instagram launched recently a time-lapse app called Hyperlapse. The app, now available for free download in the Apple App Store, speeds up amateur videos and turns them into professional-looking time-lapses.
By providing the same type of quality as a pricey videographer, Hyperlapse could save companies thousands of dollars.
The time-lapse technique captures footage happening at a slow rate, like a sunrise, and speeds it up to show the progress at a much faster time rate. Usually, capturing the footage requires holding the camera very still. But no worries if you don’t have a steady hand, Instagram said in an official blog post. Hyperlapse features built-in stabilization technology that lets you create moving, handheld time lapses that look like they were professionally filmed. Lucky for marketers, this means anyone on the team can create visually appealing videos time or place without the expensive equipment.
All the user has to do after downloading Hyperlapse is tap to record and tap to stop. Then the user can select the playback speed, speeding up footage up to 12 times faster. The only downside is that users don’t have the ability to edit videos. Videos are then saved to the camera roll and can be shared to Instagram or Facebook from there.
Ideas of what to feature on your time-lapse video could include footage of your product or service being used over a prolonged length of time. Event marketers could create a before and after video by recording the progress of an event setup.
By now we’ve all had our social media accounts filled with people dumping buckets of ice water on their heads and making a donation to the Amyotrophic Lateral Sclerosis (ALS) Association. Within the month, it’s no surprise the Association has seen an increase in donations from $1.9 billion to $70.2 billion. But what does this Ice Bucket Challenge phenomenon do for public relations and campaigns in the future? Here are a few takeaways:
1. Encourage grassroots thoughts.
Many probably don’t know that the Ice Bucket Challenge was not created by the ALS association. According to Facebook research, it was started by a video in late July from former Boston College baseball player Pete Frates, who was diagnosed with the disease. At the heart of the campaign is the key to any successful grassroots campaign, which is shareability. In today’s world, people want to be at the forefront of social movements, which then help increase their validity.
2. Involve everyone!
Another reason for the success of this campaign was the sheer number of people it involved. The campaign was smart in having everyone nominate a handful of others to complete the challenge, helping it spread like wildfire.
3. Make it fun and easy.
How many people have a bucket, ice, water, video camera and a social media account to post it on? Almost everyone. The challenge took advantage of items around the home that were easily accessible to people of all ages.
4. Timing is everything.
It’s not every day the weather is warm enough for people to dump ice water on themselves, so this campaign had to happen in the summer months. Additionally, July and August are two of the most common summer months for vacations, leaving people with the time to participate. Also, the short 24-hour turnaround time of the challenge helped with its viral spread.
FOR IMMEDIATE RELEASE
Aug. 18, 2014
Annual Forward Festival Focuses on ‘Next Big Thing’
(MADISON, Wis.)—Entrepreneurs, creative designers, tech professionals and even foodies will have an opportunity to collaborate Aug. 21-28 at the fifth annual Forward Festival, an eight-day celebration of innovation and entrepreneurship.
“With the growth of the event as well as the involvement of our community, we’re excited to showcase Madison’s entrepreneurial ecosystem across several industries,” Bryan Chan, festival co-founder and president of SupraNet Communications, said. “The environment is all about promoting and creating the next big thing.”
The festival’s main event is the Forward Technology Conference, which takes place Aug. 27 at the Monona Terrace. Jignesh Patel, a UW-Madison professor who sold his software company to Twitter, will be the keynote speaker.
Other highlights of the festival include a pitch contest for female entrepreneurs (Aug. 27), the annual Madison Ruby Conference (Aug. 21-23) and the inaugural Edible Startup Summit (Aug. 25), an event geared toward food entrepreneurs.
Originally started in 2010, the Forward Festival was created by Chan, Nathan Lustig of Magma Partners and Matt Younkle of Murfie to bring together professionals from a wide range of disciplines. That is evident in events such as High Tech Happy Hour (Aug. 21), the Badger Startup Summit (Aug. 26) and the Wisconsin Innovation Awards (Aug. 26).
For a detailed listing of events taking place during the Forward Festival, please visit www.forwardfest.org.
Resulting media coverage:
- Wisconsin State Journal (Aug. 8, 2014): Forward Fest broadens focus to all entrepreneurs
- The Isthmus (Aug. 14, 2014): Forward Fest 2014 grows to encompass food, music
- InBusiness (Aug. 14, 2014): Forward Fest keeps Madtown’s best entrepreneurial minds in high gear
- WKOW-TV “Wake up Wisconsin” (Aug. 16, 2014)
- WISC-TV “For the Record” (Aug. 17, 2014)
- Madison Startups (Aug. 18, 2014): 2014 Forward Festival Preview
- Wisconsin State Journal (Aug. 19, 2014): Want to start a food business? Edible summit could help
- Milwaukee Journal Sentinel (Aug. 22, 2014): Conference will focus on start-up companies