FOR IMMEDIATE RELEASE
Nov. 16, 2015
Franco Marcos, WisDOT Study Manager
Public Meetings Announced for WIS 19 Study
The Wisconsin Department of Transportation (WisDOT) Southwest Region will hold two public involvement meetings to discuss the WIS 19 Safety and Operations Study in Dane and Jefferson County. The WIS 19 study corridor extends 30.5 miles between US 12 in Springfield to WIS 89 in Waterloo.
This is a planning-level preservation study to document existing and projected corridor conditions along WIS 19. The study is developing a long-range plan to manage, preserve, and extend the useful life of the WIS 19 corridor. The study has evaluated the existing roadway conditions, identified deficiencies and concerns, and analyzed conceptual roadway improvements to improve safety and mobility.
The focus of the public meetings is to gather additional public input on potential improvement strategies throughout the study limits. The meetings will be held:
Wednesday, Dec. 9, 2015
5 to 7 p.m.
Prairie View Middle School, 400 North Thompson Road, Sun Prairie
Thursday, Dec. 10, 2015
5 to 7 p.m.
Waunakee Middle School, 1001 South Street, Waunakee
The public is invited to attend the open house meetings to review displays and other study materials, ask questions, and provide comments. Study staff will be available to explain the study process and gather input. A brief presentation will be made at 5:45 p.m. at each location.
Additional information about the WIS 19 Safety and Operations Study can be found at: http://wisconsindot.gov/Pages/projects/by-region/sw/191289/
If unable to attend the meetings, or for more information, contact Franco Marcos, WisDOT Study Manager, (608) 246-3860; Franklin.Marcos@dot.wi.gov; or 2101 Wright Street, Madison, WI 53704.
Sooner or later every organization is going to have to deal with a crisis. Choosing the right spokesperson and making sure they have the proper training will help your organization weather the situation. Here are three different types of spokespeople that could be used in crisis situations.
The first and most used option is having the CEO as the spokesperson. The CEO is often the face of the organization and can help to reassure that the company is taking the issue seriously. However, using the CEO can backfire, as it may make a small crisis seem more important than it is. In that scenario, a VP is a suitable substitute.
The next option is using the organization’s PR person. They understand how to act in front of the press and are usually the ones who formulated the crisis plan. Typically though, organizations should only use them during the first hours of the crisis and replace them with a permanent spokesperson. At that point, the PR team can simply be responsible for providing facts to the media.
The third option is to use a variety of different people. Having several people trained to be a spokesperson is best because the organization can pick the right person for the crisis. In the first hour of the crisis you may have the PR person speaking, then during in the next hours have a subject matter expert step in and finally have the CEO or VP take over as permanent spokesperson for the crisis. Think of the process like a sports team. You have your star players and other strong players ready to back them up on the bench.
All of these are logical options to use during a crisis, but every crisis is different and may require something different. As mentioned, the severity of the crisis will help you determine who should be the spokesperson. Generally, the bigger the crisis, the higher up in the hierarchy the spokesperson should be.
FOR IMMEDIATE RELEASE
Oct. 14, 2015
Jason Salus, General Manager
Twist Bar & Grill Adds New Chef, Soccer Focus
(MADISON, Wis.)—To further enhance its customer experience, Twist Bar & Grill has hired Dennis Matteson as its new executive chef and will play soccer on its TVs all day.
Chef Dennis, who launched recently a new menu that puts a Wisconsin twist on American cuisine, previously worked at Chula Vista Resort in Wisconsin Dells. He also had his own cooking show in the late 1990s.
“Chef Dennis’ reputation and skills will certainly make Twist Bar & Grill a destination in Madison,” General Manager Jason Salus said. “I’m confident that patrons will enjoy a twist on their dining experience.”
To fill a void in Madison, Twist Bar & Grill has added all the premium soccer channels and will show matches from all major leagues, including La Liga, Premier League and Budesliga, around the clock on its numerous TVs.
“Twist Bar & Grill is your soccer headquarters,” Salus said. “From morning to night, we’re dedicating ourselves to meet the viewing needs of the numerous soccer fans in the Madison area.”
Twist Bar & Grill (www.twistbarandgrill.com) is located at 6617 Odana Rd. in Madison next to the Radisson Hotel. It is open daily from 7 a.m. – 10 p.m. The restaurant offers nightly food and drink specials as well as a large selection of tap beers. For reservations or more information, please call 608-833-0110.
This is part one of a five-part series looking at the biggest mistakes entrepreneurs make.
It’s a given that everyone is busy these days, but to what degree? The phrase “I’m too busy” usually means you’re not making the right priorities.
Limit Your Daily Distractions
I know this seems obvious, but let me give you an example. I have a friend that routinely worked 12 hours/day, and it wasn’t because he had 12 hours’ worth of work, it was because he wasn’t good at prioritizing and would get distracted by less important tasks.
Yes, it’s super easy to get distracted during the day by emails, texts, Facebook, whatever. Obviously, do what you can to eliminate those distractions. For example, check your email only at designated times during the day, and keep personal Facebook usage to your lunch hour.
Here’s another tip that I’ve heard numerous entrepreneurs say. Create three priorities each day, get those accomplished, and everything else you can do on top of that is gravy.
Focus on What’s Truly Important
What are some reasons entrepreneurs work so hard, aka, so many hours, late nights and weekends? One reason you commonly hear is to provide a better life for their family. I hate to admit how many entrepreneurs I know who are now divorced because they ignored their spouse. Also, the time you miss watching your kids grow up is time you’ll never get back. Remember what really matters.
One more thing: it’s not just your family that should be a priority. Don’t forget to take care of you. Is fame or fortune worth the ulcers, heart attacks, extreme weight gain/loss or overall poor health? Take care of your body and mind. Exercise. Eat right. Get enough sleep.
Uber, the mobile app that instantly connects customers with drivers, knows how to use aggressive tactics (while taking it too far) against its competitor Lyft. According to CNN, since 2013, Uber employees ordered and then cancelled 5,000 Lyft rides, forcing customers to subsequently use Uber’s services. This not only hinders the company but hurts Lyft drivers’ income and time.
Also, in the same article by CNN, Uber employees in New York are being told it’s against city regulations to work for both companies, even receiving text messages forbidding the action. However, according to the city’s Taxi and Limousine Commission, this is false.
Whether you’re a part of a startup or a company with a net worth of $3 billion, one of the first things that needs addressing is providing your employees (and management, in this case) with a compliance/ethics training program. That’s because your credibility is directly tied to your ethics.
This year, I’m serving as the PRSA liaison to the Board of Ethics and Professional Standards (BEPS). September is Ethics Month, and as part of the long lineup of activities, I co-hosted a #RaganChat on the topic.
Here’s a transcript of my answers:
Q1 @CaptBNL @KirkHazlett: Why are ethics important to the public relations industry? #RaganChat
A1 We at @PRSA believe the success of the PR profession relies on the ethics of its practitioners. #RaganChat
Q2 @CaptBNL @KirkHazlett: How have PRSA ethics guidelines changed throughout the years? #RaganChat
A2 @PRSA ethics guidelines evolved from enforcement to inspiration. U r in charge of ur “ethical destiny” #RaganChat
Q3 @CaptBNL @KirkHazlett: What are some common ethics violations PR pros have committed, and how has it affected them? #RaganChat
A3 I’ll answer it this way: some big issues today are native advertising, sponsored content, use of interns and social media. #RaganChat
Q4 @CaptBNL @KirkHazlett: What should PR pros be aware of re: native advertising, “pay to play” campaigns and “influencer” marketing? #RaganChat
A4 Disclosure is crucial! Here’s an Ethical Standards Advisory on the topic: http://www.prsa.org/AboutPRSA/Ethics/EthicalStandardsAdvisories/Documents/PSA-09.pdf #RaganChat
Q5 @CaptBNL @KirkHazlett: Where’s the line for a conflict of interest, and how can PR pros avoid them? #RaganChat
A5 Again, disclosure is key, in this case to avoid conflicts of interest and even *perceived* conflicts of interest. #RaganChat
Q6 @CaptBNL @KirkHazlett: What are the guidelines for reporting unethical behavior? How can one avoid “looking the other way?” #RaganChat
A6 Please report to @PRSA’s BEPS group. beps [at] prsa [dot] org. #RaganChat
Q7 @CaptBNL @KirkHazlett: What should PR pros keep in mind when using images or videos in brand campaigns? #RaganChat
A7 Always seek approval in using images and videos. When in doubt, don’t use it. #RaganChat
Q8 @CaptBNL @KirkHazlett: What is a “phantom experience,” what can it do to reputations, and how can PR pros avoid it? #RaganChat
A8 Phantom experiences will give u a new rep, and it won’t be a good one. Find outside sources that can corroborate your story. #RaganChat