Instagram Trumps Twitter’s Numbers

Posted by Taylor Thomas on December 12, 2014 in Social media

This week, it was reported Instagram now has 300 million monthly active users, bypassing Twitter’s 284 million. Some might find those numbers odd, considering how often the media urges users to tweet instead of sending in a picture. However, personally I find Instagram visually easier to look at and understand. When I log into the app, I feel less pressure, I feel immediacy and I feel more connected to my followers.

So why are Instagram’s number so much higher than Twitter? One reason could be Facebook’s purchase of Instagram, giving them access to 1.35 billion people. Instagram is the best of the Twitter and Facebook worlds. It’s immediate, funny, has international aspects and the ability to follow anyone, without all the noise that Twitter brings.

If you don’t already have an Instagram account, I highly suggest making one. Feel free to be creative with your square box. With a 50 percent user base growth in just nine months, you’ll be in good company.


Tags: ,


Why fact checking is important

Posted by Brian Lee on December 5, 2014 in Media

Imagine I tell a reporter I am the victim of a crime–let’s say a car-jacking. I explain how some clowns from a circus were the perpetrators. Lastly, I ask the reporter not to contact the clowns. Wouldn’t you be in disbelief if the reporter went ahead and wrote this one-sided story, without doing simple fact-checking like 1) seeing if the circus was even in town that day or 2) if I even owned a car?

That’s apparently what happened when Rolling Stone Magazine reporter Sabrina Rubin Erdely wrote on an alleged gang rape at the University of Virginia. According to a USA TODAY article, the fraternity was never contacted, and it has since indicated that there was no social event that day, nor did anyone in the fraternity work at the aquatic center, as the alleged victim stated.

Reporters like Erdely and their editors should be ashamed of the damage they do for the sake of ratings and readership. As a journalism school graduate, I know that basic fact checking is a necessity to every article.

Here’s the too little, too late apology from Rolling Stone:

“Given all of these [conflicting] reports, however, we have come to the conclusion that we were mistaken in honoring Jackie’s request to not contact the alleged assaulters to get their account … We should have not made this agreement with Jackie and we should have worked harder to convince her that the truth would have been better served by getting the other side of the story. These mistakes are on Rolling Stone, not on Jackie. We apologize to anyone who was affected by the story and we will continue to investigate the events of that evening.”




Happy Thanksgiving!

Posted by Brian Lee on November 26, 2014 in Personal Note

If you’re traveling this Thanksgiving, here’s to hoping you’re not stuck in an airport:

Americans Enjoying Thanksgiving Tradition Of Sitting Around At Airport



Manage your Facebook News Feed

Posted by Taylor Thomas on November 14, 2014 in Social media

According to Facebook product manager Greg Marra, there are about 1,500 different stories that can appear in a users News Feed on any given day. However, because of the algorithms behind the program, users only see about 150. If you’re one of many thinking how nice it would be to manage your News Feed, you’re in luck.

If you recall from a previous blog post, Facebook uses a formula called Edgerank to determine which of your friends’ posts you see the most often. But now, you can trump Edgerank.

That’s because Facebook unveiled a new settings menu and customization options for people to personalize the information they see. The News Feed setting shows which friends appear most and which you’ve chosen to unfollow. Users can then unfollow friends or chose to “re-connect” with ones you’ve previously kept hidden.




New Remote-Controlled Cooler Offers Unmatched Convenience

Posted by Brian Lee on November 11, 2014 in Client news

Nov. 5, 2014

Contact: Heather Davis

New Remote-Controlled Cooler Offers Unmatched Convenience

The Rover is seeking funding on Kickstarter

(WATERTOWN, Wis.)—C3 Custom Cooler Creations announced today the start of its Kickstarter campaign to fund its remote-controlled cooler called the Rover.

“Anyone who’s ever had to drag or carry a cooler to a tailgate or while camping will appreciate the convenience of using our remote-controlled Rover,” C3 President Doug Martin said. “You will be the envy of all others when you’re able to deliver ice-cold beverages to your guests with the touch of a button.”

Consumer demand has passed the company’s ability to make each Rover in a timely manner. The Dec. 3 goal of $45,000 will allow C3 to manufacture the Rovers and purchase additional molds and components.

The Rover is available in all NFL and MLB team designs, as well as more than 100 colleges. It can hold up to 30 cans and 10 lbs. of ice and has thick foaming insulation that can keep ice for up to three days. Additional features include bright LED headlights to make the walk back to the car easier and three speed settings that allow for control and extra power when needed to haul loads of up to 60 pounds.

If funded, a limited quantity of Rovers will be manufactured and shipped in time for the holidays. Retail cost is $265 for standard coolers and $325 for team-licensed coolers.

Pledges on the Kickstarter campaign range from $5 to $1,000.

JDM Innovations, LLC, dba C3 Custom Cooler Creations, was founded in 2014 in Watertown, Wis. For more information, please visit www.c3customcoolers.com.





Bad leaders = bad organizations

Posted by Brian Lee on November 7, 2014 in Doing business

Good leaders are invaluable to an organization. Bad leaders are poisonous. That’s obvious, isn’t it?

According to a Forbes article, “The result of bad leadership is low morale, high turnover and a decreased ability to have any sustainable success.”

I see bad leadership all the time in all industries, including sports. Last month, with the University of Wisconsin football team leading 52-0 and playing its third-stringers, Maryland acted as bad sports by keeping its starters in and scoring with less than a minute remaining instead of also resting its starters.

A week later, Maryland’s team captains didn’t shake hands with Penn State’s captains, a major sign of disrespect. That’s in addition to the confrontation Maryland’s players initiated with Penn State players prior to the game.

Maryland Head Coach Randy Edsall is at the center of all of this. His players’ actions are a direct reflection of the kind of poor leader he is. The Big Ten Conference publicly reprimanded him last week and fined the university $10,000.

Even if the Terrapins won the national championship, I would still be hard-pressed to feel any respect toward the program. But with a bad leader like Edsall at the helm, I highly doubt they would ever come close.




Speed vs. Accuracy

Posted by Brian Lee on October 21, 2014 in Media

I am always bothered by the media’s desire to be the first to report something, especially before facts are checked.

(Case in point: CNN reporting a Coast Guard training exercise on the Potomac River as a “suspicious vessel in DC.”)

That’s why I was happy to hear Good Morning America’s Amy Robach mention in a Q&A session after her keynote speech at the 2014 PRSA International Conference that ABC News is happy to be the last network to report a news story to ensure accuracy.

However, without any true consequences for their mistakes, most media will unfortunately be content with issuing apologies in exchange for getting it correct (and first) every now and then.



Competitor to Facebook?

Posted by Taylor Thomas on October 17, 2014 in Social media

Is there a new social network sheriff in town? At one point, creators of the ad-free social network Ello thought it could be the next big thing. However since it launched a few weeeks ago, user numbers have seemed to collapse.

Ello launched in August by invitation-only to roughly 90 users. Creators thought in a few short months its user numbers could reach more than one million with up to 100,000 invite requests a day. However, this lofty goal was never achieved.

As mentioned before, Ello doesn’t use advertising, which has raised some eyebrows as to how it will generate money. According to a release, co-founder Paul Budnitz suggested users could “buy” extra features.

The network was aimed at a group of early Facebook users who left when the network required ‘real name’ logins.

So my Facebook friends, don’t worry about another social network competitor. As they say, another one bites the dust.




Welcome Danielle!

Posted by Brian Lee on October 8, 2014 in Revelation

Starting her internship this week with Revelation is Danielle Schulz, a senior majoring in Life Sciences Communication at the University of Wisconsin. A transfer from Minnesota State University, where she was a member of the varsity women’s bowling team, the native of Mt. Horeb, Wis., is now a member of UW’s club bowling team.




Welcome Naomi!

Posted by Brian Lee on October 3, 2014 in Revelation

Joining Revelation as an intern this fall is Naomi Vang, a fifth-year senior at the University of Wisconsin. The native of Sheboygan, Wis., is majoring in both Life Science Communication and sociology.

As typical with most Revelation interns, Naomi will be studying abroad next semester; in her case, she’ll be in Thailand.



Copyright © 2011-2014 Revelation PR, Advertising & Social Media Blog All rights reserved.
Desk Mess Mirrored v1.8.1 theme from BuyNowShop.com.