0

Using SlideShare for Energy and Utility Project Siting

Posted by Brian Lee on January 29, 2015 in Social media

Introduction

With more than 60 million monthly visitors, SlideShare is the world’s largest network for sharing presentations. Users may upload their presentations in formats including PowerPoint, Keynote, Open Office, PDF and video. As a result, SlideShare is a key social media tool for educating target audiences during a public involvement campaign for your energy or utility project.

Why Use SlideShare for Energy and Utility Project Siting

SlideShare takes your uploaded presentation and formats it for web-based viewing. All the text becomes searchable in search engines such as Google, so people searching for information on your project may stumble upon your presentation.

It’s important to educate your stakeholders and churn out as much information as possible to stem the tide of misinformation that typically circulates from opponents.

How to Use SlideShare for Energy and Utility Project Siting

What information, displays or presentations would you normally provide during a town hall meeting or open house event? Anything from diagrams, inforgraphics, maps, fact sheets, videos and more can and should be converted to a SlideShare presentation.

From there, make sure to distribute the SlideShare presentations to your website, blog, Facebook page, etc. to get more mileage out of them. SlideShare also provides analytics so you can see how many times your presentation was viewed and downloaded and where traffic came from.

For More Information

Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.

Share

 
0

Wizard World Comic Con Attendees to Receive ‘The Walking Dead #1′ Limited Edition Exclusive Variant Cover

Posted by Brian Lee on January 26, 2015 in Client news

FOR IMMEDIATE RELEASE
Jan. 26, 2015

Contact:
Jerry Milani, Wizard World, 646-512-5022, pr@wizardworld.com
Brian Lee, Revelation PR, 608-622-7767

Wizard World Comic Con Attendees to Receive ‘The Walking Dead #1′ Limited Edition Exclusive Variant Cover

‘Deadpool’ Creator to Draw Third Cover in 2015 Series Available at Alliant Energy Center for Full-Price Attendees; VIP Fans Get Additional B&W Sketch Cover at Registration

(MADISON, Wis.)— Wizard World, Inc. (OTCBB: WIZD) and Skybound, Robert Kirkman’s imprint at Image Comics, today announced that noted creator Rob Liefeld will draw the third in a yearlong series of Limited Edition Exclusive Variant Covers of “The Walking Dead #1” comic, to be provided free to all full-price attendees at the inaugural Wizard World Madison Comic Con Feb. 6-8 at the Alliant Energy Center.

The exclusive “The Walking Dead #1” edition will be produced in extremely limited quantities and is available at registration to fans only at the Alliant Energy Center while supplies last. VIP attendees will receive an additional black & white sketch version of the comic.

In the early 1990s, the self-taught artist Liefeld became prominent due to his work on Marvel Comics’ The New Mutants and later X-Force. Later he published Youngblood #1 by Image Comics. His creations Deadpool, Cable, Youngblood and X-Force helped change the comic book landscape and remain staples of both Marvel and Image comics.

“As the co-creator of Deadpool and one of the most influential and important artists of the past 25 years, Rob has cemented his place among the top talents,” John Macaluso, Wizard World CEO, said. “Rob was one of the earliest supporters of ‘The Walking Dead’ and Robert Kirkman, and we are thankful he did such an amazing cover for the fans of Madison.”

The artists for future books will be announced as they are selected. A similar series in 2013 featuring exclusives of “The Walking Dead #1” proved to be wildly popular with fans.

Stars of “The Walking Dead” TV series scheduled to attend Wizard World Madison Comic Con include Emily Kinney, Josh McDermitt and Michael Rooker. Other top celebrities on-hand include Ian Somerhalder (“The Vampire Diaries”), William Shatner (“Star Trek”), Bruce Campbell (“The Evil Dead”), Brett Dalton (“Marvel’s Agents of S.H.I.E.L.D”), Kristin Bauer (“True Blood”), WWE® Divas The Bella Twins™ and many others.

In addition to Liefeld, Artist Alley at Madison Comic Con will feature Neal Adams (“Batman,” “Green Lantern”), Mike Zeck (“Spider-Man,” “Punisher”), James O’Barr (Creator, “The Crow”), Michael Golden (“Hulk,” “X-Men”), Tom DeFalco (Marvel Comics), Phil Ortiz (“The Simpsons,” “Muppet Babies”), Mike Grell (“Warlord,” “Action Comics”), Arthur Suydam (“Marvel Zombies,” “Army of Darkness”) and more.

Wizard World Comic Con events bring together thousands of fans of all ages to celebrate the best in pop-fi, pop culture, movies, graphic novels, cosplay, comics, television, sci-fi, toys, video gaming, gaming, original art, collectibles, contests and more. Wizard World Comic Con Madison show hours are 3-8 p.m. Friday, Feb. 6; 10 a.m. – 7 p.m. Saturday, Feb. 7; and 11 a.m. – 5 p.m. Sunday, Feb. 8. For more information, visit http://wizd.me/MadisonPR.

About Robert Kirkman
Robert Kirkman is the creator of many popular comic books, including the Eisner Award-winning The Walking Dead, long-running Invincible, all-ages Super Dinosaur, and the new exorcism comic, Outcast which was released in June 2014 and recently received a pilot pickup for CINEMAX with Fox International. Since entering the comics scene with his self-published cult-hit Battle Pope in 2000, the Kentucky native has risen to fame as one of the most successful names in comics and entertainment. In 2008, Kirkman became a partner at Image Comics, and in 2010, he opened Skybound, his own imprint at Image, which publishes his titles as well as other original work. That same year, Kirkman continued to expand his presence in the entertainment industry, becoming a creator, executive producer and writer on The Walking Dead television show. The show is in production on its fifth season and has become the highest-rated basic cable drama of all time. To date The Walking Dead is the #1 on television among the coveted 18-49 demo. Kirkman is also slated to executive produce AMC’s upcoming The Walking Dead companion series. Under the Skybound Entertainment umbrella Kirkman wrapped production on his first feature film, Air, starring The Walking Dead’s Norman Reedus and Academy Award-nominated actor Djimon Hounsou.
About Skybound Entertainment
Since opening its doors in 2010, Skybound Entertainment has grown into a multiplatform entertainment company. Skybound CEO Robert Kirkman is creator of the award-winning The Walking Dead comic book series, the inspiration for the hit TV show of the same name where he serves as creator and executive producer. To date The Walking Dead is the #1 on television among the coveted 18-49 demo. Skybound Entertainment and Kirkman just wrapped production on their first feature film, Air, starring The Walking Dead’s Norman Reedus and Academy Award-nominated actor Djimon Hounsou. The film is slated to be released in the spring of 2015. Skybound released Kirkman’s new exorcism comic, Outcast, in June 2014 which recently got the green light for a television pilot with CINEMAX and Fox International. Kirkman will serve as creator and executive producer of the series. Skybound Entertainment and digital entertainment company Maker Studios recently announced a deal for the studio to produce and air four digital series based off Skybound IPs. Comic book titles published by Skybound include The Walking Dead, the superhero-comic Invincible, all-ages comic Super Dinosaur, the revenge drama Dead Body Road, and heist comic Thief of Thieves. Skybound also creates a wide range of merchandise, including video games, apparel, board games, and action figures. For more information, please visit Skybound online at www.skybound.com and www.thewalkingdead.com.
About Wizard World
Wizard World (OTCBB: WIZD) produces Comic Cons and pop culture conventions across North America that celebrate the best in pop-fi, pop culture, movies, television, cosplay, comics, graphic novels, toys, video gaming, sci-fi, gaming, original art, collectibles, contests and more. A first-class lineup of topical programming takes place at each event, with celebrity Q&A’s, the Wizard World Film Festival, comics-themed sessions, costume contests, movie screenings, evening parties and more. Wizard World also produces socialcon featuring social media stars and will be launching ConTV, a digital media channel in partnership with leading independent content distributor Cinedigm™ (NASDAQ: CIDM).

###

Share

 
0

Wizard World Comic Con to Host Party for Fans, Celebrities

Posted by Brian Lee on January 22, 2015 in Client news

FOR IMMEDIATE RELEASE
Jan. 22, 2015

Contact:
Jerry Milani, Wizard World, 646-512-5022, pr@wizardworld.com
Brian Lee, Revelation PR, 608-622-7767

Wizard World Comic Con to Host Party for Fans, Celebrities

(MADISON, Wis.)—Fans, celebrities and members of the media will intersect for an evening during “Kick Off the Con,” three parties taking placing concurrently at 7 p.m. on Thursday, Feb. 5, at the Brink Lounge, Brass Ring and High Noon Saloon in advance of Wizard World Comic Con Madison, Wizard World, Inc. (OTCBB: WIZD) announced today.

Tickets are $10 each and provide admission to all three Kick Off the Con events located at 701 E. Washington Ave. Attendees can enjoy Wizard World Comic Con-related screenings and celebrity discussions at the High Noon Saloon, a costume contest at the Brink Lounge and Comic Con trivia at the Brass Ring.

“Kick Off the Con is our unique way of providing fans and media a sneak peek at what they will be enjoying at Wizard World Comic Con Madison,” Wizard World CEO John Macaluso said. “Anyone coming to the show should attend this event for the ultimate weekend experience.”

Lou Ferrigno (“The Incredible Hulk”) and Jason David Frank (“Mighty Morphin Power Rangers”) are among several celebrities expected to attend Kick Off the Con.

Wizard World Comic Con Madison takes place Feb. 6-8 at the Alliant Energy Center. The events bring together thousands of fans of all ages to celebrate the best in pop-fi, pop culture, movies, graphic novels, cosplay, comics, television, sci-fi, toys, video gaming, gaming, original art, collectibles, contests and more.

William Shatner (“Star Trek”), Brett Dalton (“Marvel’s Agents of S.H.I.E.L.D.”), Emily Kinney (“The Walking Dead”), WWE® Divas The Bella Twins™, Josh McDermitt (“The Walking Dead”) and Kristin Bauer (“True Blood”) headline the roster of celebrity guests scheduled to attend the pop culture extravaganza. For more on the 2015 Wizard World Comic Con Madison, visit http://wizd.me/MadisonPR.

About Wizard World
Wizard World (OTCBB: WIZD) produces Comic Cons and pop culture conventions across North America that celebrate the best in pop-fi, pop culture, movies, television, cosplay, comics, graphic novels, toys, video gaming, sci-fi, gaming, original art, collectibles, contests and more. A first-class lineup of topical programming takes place at each event, with celebrity Q&A’s, the Wizard World Film Festival, comics-themed sessions, costume contests, movie screenings, evening parties and more. Wizard World also produces socialcon featuring social media stars and will be launching ConTV, a digital media channel in partnership with leading independent content distributor Cinedigm™ (NASDAQ: CIDM).

###

Share

Tags:

 
0

PR and SEO’s relationship

Posted by Taylor Thomas on January 19, 2015 in Public relations

On face value, SEO and public relations don’t seem like they can integrate, but I can think of a clear example.

One aspect of PR includes media relations. You work hard to pitch a story, and your efforts pay off when it gets placement, let’s say in a major publication like the Wall Street Journal. Even better, the author includes a link to your company or client’s website (in the online version of the story).

The inbound link is valuable because it means a third party is lending its credibility to your site, an important part of the formula that search engines use to rank websites.

This tactic is something that most SEO-only consultants can’t offer. Think of it as a value-add for working with a PR practitioner.

Share

 
-

Using Facebook for Energy and Utility Project Siting

Posted by Brian Lee on January 15, 2015 in Social media

Introduction

Facebook’s popularity, along with its ability to combine photos, videos and commentary, makes it a requisite social media tool for any energy and utility project, especially those that require public involvement.

Why Use Facebook for Energy and Utility Project Siting

Let’s start by explaining that Facebook is best used for customer retention, not customer acquisition, meaning that visitors or fans of your page are likely to already be familiar with your project.

Customer retention can consist of up-selling, re-selling, loyalty marketing, referrals and customer service. The last two items on that list are what you should focus on.

How to Use Facebook for Energy and Utility Project Siting

Referrals: Don’t take this literally. In this case, we want the target audience, especially those who are proponents and neutral, to propagate key messages, events and other important (and accurate) information. More specifically, we want the audience to either use Facebook’s share tool to pass along our key messages to their connections, and/or we want them to spread the information they read on our Facebook page by other means, such as verbally.

Customer Service: Facebook is your opportunity to respond to any questions or concerns in a public manner. This is a good strategy for demonstrating your transparency and caring for what the public is thinking about. In addition, use Facebook as another means of public involvement and engagement. For example, you can solicit feedback, take informal polls and have the public rank what’s important to them.

For More Information

Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.

Share

Tags:

 
-

Madison’s Chad Vader to Storm Wizard World Comic Con

Posted by Brian Lee on January 13, 2015 in Client news

FOR IMMEDIATE RELEASE
Jan. 13, 2015

Contact:
Jerry Milani, Wizard World, 646-512-5022, pr@wizardworld.com
Brian Lee, Revelation, 608-622-7767

Madison’s Chad Vader to Storm Wizard World Comic Con

(MADISON, Wis.)—Wizard World, Inc. (OTCBB: WIZD) and Blame Society Productions today announced local YouTube celebrity Chad Vader will appear at Wizard World Madison Comic Con, held Feb. 6-8 at the Alliant Energy Center.

“We’re excited for the opportunity to re-connect Chad with a national fan base,” Blame Society Productions Co-Founder Aaron Yonda said. “Billy Dee Williams [‘Star Wars’ character Lando Calrissian] better watch out.”

Blame Society Productions, a full-service video production company based in Madison, created the web series “Chad Vader: Day Shift Manager” in 2006. The character gained national attention for being the fictional and less successful brother of “Star Wars” villain Darth Vader.

Wizard World Comic Con events bring together thousands of fans of all ages to celebrate the best in pop-fi, pop culture, movies, graphic novels, cosplay, comics, television, sci-fi, toys, video gaming, gaming, original art, collectibles, contests and more.

William Shatner (“Star Trek”), Brett Dalton (“Marvel’s Agents of S.H.I.E.L.D.”), Emily Kinney (“The Walking Dead”), “WWE® Divas The Bella Twins™, Josh McDermitt (“The Walking Dead”) and Kristin Bauer (“True Blood”) headline the roster of celebrity guests scheduled to attend the pop culture extravaganza. For more on the 2015 Wizard World Madison Comic Con, visit http://wizd.me/MadisonPR.

About Wizard World
Wizard World (OTCBB: WIZD) produces Comic Cons and pop culture conventions across North America that celebrate the best in pop-fi, pop culture, movies, television, cosplay, comics, graphic novels, toys, video gaming, sci-fi, gaming, original art, collectibles, contests and more. A first-class lineup of topical programming takes place at each event, with celebrity Q&A’s, the Wizard World Film Festival, comics-themed sessions, costume contests, movie screenings, evening parties and more. Wizard World also produces socialcon featuring social media stars and will be launching ConTV, a digital media channel in partnership with leading independent content distributor Cinedigm™ (NASDAQ: CIDM).

###

Share

Tags:

 
-

MobCraft to Create Beer for Wizard World Comic Con

Posted by Brian Lee on January 6, 2015 in Client news

FOR IMMEDIATE RELEASE
Jan. 6, 2015

Contact:
Jerry Milani, Wizard World, 646-512-5022, pr@wizardworld.com
Brian Lee, Revelation, 608-622-7767

MobCraft to Create Beer for Wizard World Comic Con

(MADISON, Wis.)—Wizard World, Inc. (OTCBB: WIZD) and MobCraft Beer today announced they will work together to develop a beer exclusive to Wizard World Madison Comic Con, held Feb. 6-8 at the Alliant Energy Center.

“This is a natural partnership, given the enthusiasm of both fan bases is so strong,” MobCraft CEO Henry Schwartz said. “We look forward to helping to enhance the fan experience of Wizard World Comic Con.”

The pale ale beer will be called Con Elixir. Madison residents will be able to sample it at the Comic Con weekend events.

Madison-based MobCraft, founded in 2012, creates custom craft beer based on crowdsourced (user-submitted) recipes. Customers cast their vote by placing a pre-order of beer they want brewed, and MobCraft produces the beer with the most votes.

Wizard World Comic Con events bring together thousands of fans of all ages to celebrate the best in pop-fi, pop culture, movies, graphic novels, cosplay, comics, television, sci-fi, toys, video gaming, gaming, original art, collectibles, contests and more.

William Shatner (“Star Trek”), Brett Dalton (“Marvel’s Agents of S.H.I.E.L.D.”), Emily Kinney (“The Walking Dead”), “WWE® Divas The Bella Twins™, Josh McDermitt (“The Walking Dead”) and Kristin Bauer (“True Blood”) headline the roster of celebrity guests scheduled to attend the pop culture extravaganza. For more on the 2015 Wizard World Madison Comic Con, visit http://wizd.me/MadisonPR.

About Wizard World

Wizard World (OTCBB: WIZD) produces Comic Cons and pop culture conventions across North America that celebrate the best in pop-fi, pop culture, movies, television, cosplay, comics, graphic novels, toys, video gaming, sci-fi, gaming, original art, collectibles, contests and more. A first-class lineup of topical programming takes place at each event, with celebrity Q&A’s, the Wizard World Film Festival, comics-themed sessions, costume contests, movie screenings, evening parties and more. Wizard World also produces socialcon featuring social media stars and will be launching ConTV, a digital media channel in partnership with leading independent content distributor Cinedigm™ (NASDAQ: CIDM).

###

Share

Tags: ,

 
-

Plan ample time for marketing and PR

Posted by Brian Lee on January 2, 2015 in Marketing, Public relations

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

We’ve been hired last-minute to generate publicity for numerous projects and events–for example, we were brought in to do PR only a few days before a restaurant’s grand opening–so we know it is challenging, but not impossible, to work under such a short timeline. However, individuals and businesses should do themselves a favor and plan well ahead to lay the groundwork for marketing and PR.

For earned media relations, especially TV or radio, don’t expect to contact a producer two days before your event and then get scheduled. We typically try to schedule live interviews at least a month out. Meanwhile, daily newspapers are at least one week out, and magazines are at least three months out. Don’t forget the time required for developing a messaging strategy and performing media training.

For marketing, remember that it takes time to build awareness and repetition with your target audience. It also takes time to develop (and place) ads, promotions, newsletters, collateral, etc.

Share

 
1

Instagram Trumps Twitter’s Numbers

Posted by Taylor Thomas on December 12, 2014 in Social media

This week, it was reported Instagram now has 300 million monthly active users, bypassing Twitter’s 284 million. Some might find those numbers odd, considering how often the media urges users to tweet instead of sending in a picture. However, personally I find Instagram visually easier to look at and understand. When I log into the app, I feel less pressure, I feel immediacy and I feel more connected to my followers.

So why are Instagram’s number so much higher than Twitter? One reason could be Facebook’s purchase of Instagram, giving them access to 1.35 billion people. Instagram is the best of the Twitter and Facebook worlds. It’s immediate, funny, has international aspects and the ability to follow anyone, without all the noise that Twitter brings.

If you don’t already have an Instagram account, I highly suggest making one. Feel free to be creative with your square box. With a 50 percent user base growth in just nine months, you’ll be in good company.

Share

Tags: ,

 
1

Why fact checking is important

Posted by Brian Lee on December 5, 2014 in Media

Imagine I tell a reporter I am the victim of a crime–let’s say a car-jacking. I explain how some clowns from a circus were the perpetrators. Lastly, I ask the reporter not to contact the clowns. Wouldn’t you be in disbelief if the reporter went ahead and wrote this one-sided story, without doing simple fact-checking like 1) seeing if the circus was even in town that day or 2) if I even owned a car?

That’s apparently what happened when Rolling Stone Magazine reporter Sabrina Rubin Erdely wrote on an alleged gang rape at the University of Virginia. According to a USA TODAY article, the fraternity was never contacted, and it has since indicated that there was no social event that day, nor did anyone in the fraternity work at the aquatic center, as the alleged victim stated.

Reporters like Erdely and their editors should be ashamed of the damage they do for the sake of ratings and readership. As a journalism school graduate, I know that basic fact checking is a necessity to every article.

Here’s the too little, too late apology from Rolling Stone:

“Given all of these [conflicting] reports, however, we have come to the conclusion that we were mistaken in honoring Jackie’s request to not contact the alleged assaulters to get their account … We should have not made this agreement with Jackie and we should have worked harder to convince her that the truth would have been better served by getting the other side of the story. These mistakes are on Rolling Stone, not on Jackie. We apologize to anyone who was affected by the story and we will continue to investigate the events of that evening.”

Share

Tags:

Copyright © 2011-2015 Revelation PR, Advertising & Social Media Blog All rights reserved.
Desk Mess Mirrored v1.8.1 theme from BuyNowShop.com.