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Competitor to Facebook?

Posted by Taylor Thomas on October 17, 2014 in Social media
Ello

Is there a new social network sheriff in town? At one point, creators of the ad-free social network Ello thought it could be the next big thing. However since it launched a few weeeks ago, user numbers have seemed to collapse.

Ello launched in August by invitation-only to roughly 90 users. Creators thought in a few short months its user numbers could reach more than one million with up to 100,000 invite requests a day. However, this lofty goal was never achieved.

As mentioned before, Ello doesn’t use advertising, which has raised some eyebrows as to how it will generate money. According to a release, co-founder Paul Budnitz suggested users could “buy” extra features.

The network was aimed at a group of early Facebook users who left when the network required ‘real name’ logins.

So my Facebook friends, don’t worry about another social network competitor. As they say, another one bites the dust.

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Welcome Danielle!

Posted by Brian Lee on October 8, 2014 in Revelation

Starting her internship this week with Revelation is Danielle Schulz, a senior majoring in Life Sciences Communication at the University of Wisconsin. A transfer from Minnesota State University, where she was a member of the varsity women’s bowling team, the native of Mt. Horeb, Wis., is now a member of UW’s club bowling team.

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Welcome Naomi!

Posted by Brian Lee on October 3, 2014 in Revelation

Joining Revelation as an intern this fall is Naomi Vang, a fifth-year senior at the University of Wisconsin. The native of Sheboygan, Wis., is majoring in both Life Science Communication and sociology.

As typical with most Revelation interns, Naomi will be studying abroad next semester; in her case, she’ll be in Thailand.

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MobCraft Beer First to Offer Investment Opportunity Under New Crowdfunding Law

Posted by Brian Lee on September 24, 2014 in Client news

FOR IMMEDIATE RELEASE
Sept. 24, 2014

Contact:
info@craftfund.com

MobCraft Beer First to Offer Investment Opportunity Under New Crowdfunding Law

(MADISON, Wis.)—Wisconsin residents can now show their financial support for small-craft brewery MobCraft Beer, Inc., as the company today launched its crowdfunding common stock offering based on Wisconsin’s new crowdfunding law.

“Since beer fans contribute to the types of beer we make, it makes sense that they now can invest in MobCraft’s anticipated growth as well,” Co-Founder and CEO Henry Schwartz said. “Crowdfunding is another way for fans to unleash their inner brewmaster.”

CraftFund LLC is a Wisconsin-based entity acting as the exclusive web portal for the offering. Full details on the offering to invest in MobCraft can be found at http://www.craftfund.com/companies/mobcraft-beer. Only Wisconsin residents may participate in the offering.

Should MobCraft, which brews beers based on the votes of fan-submitted recipes, achieve its offering target, it will use the proceeds toward new equipment and purchasing its own facility.

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Resulting media coverage:

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Florida State’s reluctant punishment

Posted by Brian Lee on September 20, 2014 in Public relations

Earlier this week, Florida State officials suspended QB Jameis Winston for one half of its game vs. Clemson after he yelled a sexually related profanity in the student union.

One half. Really?

As analyst Kirk Herbstreit pointed on ESPN College GameDay, either FSU should have disciplined him internally (meaning no game suspension) or suspended him the whole game. Half a game is a meaningless gesture.

The night before the game, FSU suspended Winston for the whole game after new results of its ongoing investigation. Unfortunately, the timing of the full-game suspension makes it appear that FSU officials caved to the public’s denouncing of the ridiculous half-game suspension.

For any company, you need to keep in mind that it’s not just being public about an action that matters, it’s also the action itself.

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Economic impact of beer

Posted by Brian Lee on September 12, 2014 in Public relations

Demonstrating the economic impact of your company or industry is a sound PR strategy in any decade. Check out this sign from Chief Oshkosh Beer, which hasn’t been in production since 1972:

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No expensive video setup, no problem

Posted by Elise Otten on September 5, 2014 in Apps

Instagram launched recently a time-lapse app called Hyperlapse. The app, now available for free download in the Apple App Store, speeds up amateur videos and turns them into professional-looking time-lapses.

By providing the same type of quality as a pricey videographer, Hyperlapse could save companies thousands of dollars.

The time-lapse technique captures footage happening at a slow rate, like a sunrise, and speeds it up to show the progress at a much faster time rate. Usually, capturing the footage requires holding the camera very still. But no worries if you don’t have a steady hand, Instagram said in an official blog post. Hyperlapse features built-in stabilization technology that lets you create moving, handheld time lapses that look like they were professionally filmed. Lucky for marketers, this means anyone on the team can create visually appealing videos time or place without the expensive equipment.

All the user has to do after downloading Hyperlapse is tap to record and tap to stop. Then the user can select the playback speed, speeding up footage up to 12 times faster. The only downside is that users don’t have the ability to edit videos. Videos are then saved to the camera roll and can be shared to Instagram or Facebook from there.

Ideas of what to feature on your time-lapse video could include footage of your product or service being used over a prolonged length of time. Event marketers could create a before and after video by recording the progress of an event setup.

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Takeaways From ALS #IceBucketChallenge

Posted by Taylor Thomas on August 29, 2014 in Marketing, Public relations

By now we’ve all had our social media accounts filled with people dumping buckets of ice water on their heads and making a donation to the Amyotrophic Lateral Sclerosis (ALS) Association. Within the month, it’s no surprise the Association has seen an increase in donations from $1.9 billion to $70.2 billion. But what does this Ice Bucket Challenge phenomenon do for public relations and campaigns in the future? Here are a few takeaways:

1. Encourage grassroots thoughts.
Many probably don’t know that the Ice Bucket Challenge was not created by the ALS association. According to Facebook research, it was started  by a video in late July from former Boston College baseball player Pete Frates, who was diagnosed with the disease. At the heart of the campaign is the key to any successful grassroots campaign, which is shareability. In today’s world, people want to be at the forefront of social movements, which then help increase their validity.

2. Involve everyone!
Another reason for the success of this campaign was the sheer number of people it involved. The campaign was smart in having everyone nominate a handful of others to complete the challenge, helping it spread like wildfire.

3. Make it fun and easy.
How many people have a bucket, ice, water, video camera and a social media account to post it on? Almost everyone. The challenge took advantage of items around the home that were easily accessible to people of all ages.

4. Timing is everything.
It’s not every day the weather is warm enough for people to dump ice water on themselves, so this campaign had to happen in the summer months. Additionally, July and August are two of the most common summer months for vacations, leaving people with the time to participate. Also, the short 24-hour turnaround time of the challenge helped with its viral spread.

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Annual Forward Festival Focuses on ‘Next Big Thing’

Posted by Brian Lee on August 19, 2014 in Client news

FOR IMMEDIATE RELEASE
Aug. 18, 2014

Contact:
Molly Walsh
608-616-0840
molly@forwardfest.org

Annual Forward Festival Focuses on ‘Next Big Thing’

(MADISON, Wis.)—Entrepreneurs, creative designers, tech professionals and even foodies will have an opportunity to collaborate Aug. 21-28 at the fifth annual Forward Festival, an eight-day celebration of innovation and entrepreneurship.

“With the growth of the event as well as the involvement of our community, we’re excited to showcase Madison’s entrepreneurial ecosystem across several industries,” Bryan Chan, festival co-founder and president of SupraNet Communications, said. “The environment is all about promoting and creating the next big thing.”

The festival’s main event is the Forward Technology Conference, which takes place Aug. 27 at the Monona Terrace. Jignesh Patel, a UW-Madison professor who sold his software company to Twitter, will be the keynote speaker.

Other highlights of the festival include a pitch contest for female entrepreneurs (Aug. 27), the annual Madison Ruby Conference (Aug. 21-23) and the inaugural Edible Startup Summit (Aug. 25), an event geared toward food entrepreneurs.

Originally started in 2010, the Forward Festival was created by Chan, Nathan Lustig of Magma Partners and Matt Younkle of Murfie to bring together professionals from a wide range of disciplines. That is evident in events such as High Tech Happy Hour (Aug. 21), the Badger Startup Summit (Aug. 26) and the Wisconsin Innovation Awards (Aug. 26).

For a detailed listing of events taking place during the Forward Festival, please visit www.forwardfest.org.

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Using Social Media for Business

Posted by Brian Lee on August 14, 2014 in Social media

Anyone who has ever written a book knows it’s easier said than done. But a vision came true this month as we published our first e-book, Using Social Media for Business. Here’s a description of it:

Social media is an integral part of marketing your business or organization, but which tools should you choose to reach your customers? This book explains how to use 18 different social media platforms, including Facebook and Twitter, for acquiring and retaining customers and promoting your company’s products and services. The advice provided can be applied to both for-profit and non-profit businesses, as well as member-based organizations and associations.

You can buy it as a PDF or Amazon Kindle format.

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