Cabela’s Prepares for Grand Opening of Sun Prairie Store

Posted by Brian Lee on April 22, 2015 in Client news

Cabela’s Prepares for Grand Opening of Sun Prairie Store


SUN PRAIRIE, Wis. (April 22, 2015) – Cabela’s will celebrate the grand opening of its new Sun Prairie, Wis., store Thursday, April 30, with a unique ribbon-cutting ceremony followed by a weekend-long celebration.

Opening day will kick off with crowd entertainment at 8 a.m. and include giveaways, trivia games, a live performance by country-music artist Tom Jackson and more. An opening ceremony hosted by Cabela’s executives will begin at 9:45 a.m. and conclude with the grand-opening ribbon being cut by an arrow shot from a bow by a local Cabela’s employee.

“Outdoor enthusiasts in and around the greater Madison area have expressed a great deal of excitement about Cabela’s opening this store. Our staff has been working and training hard to ensure every outdoorsmen and women who enters our doors has a great experience,” said Randy Breslow, the store’s general manager. “Cabela’s has a loyal customer base in Wisconsin and we can’t wait for the opportunity to serve those customers and introduce others to the unique Cabela’s experience.”

Cabela’s grand-opening festivities will continue throughout the weekend with giveaways, special guests, family activities and more. On Thursday, the first 500 customers in line, 18 years or older, will a receive gift card valued up to $500. The first 50 customers through the door Friday will receive a Cabela’s utility bag. On Saturday, the first 50 customers will receive a Cabela’s commemorative grand opening cap. And on Sunday, the first 50 customers will receive a Cabela’s tripod stool.

Customers 18 years and older can also enter to win a $1,000 Cabela’s shopping spree sponsored by Pepsi or a new GoPro HERO4 Silver action camera. Special appearances between 11 a.m. to 5 p.m. Saturday, May 2 and Sunday, May 3 will include:

  • Benny Spies, Cabela’s Ambassador and Host of “Gun It” television series
  • Jeff Fuller, Cabela’s Pro Staff and Host of “SportingDog Adventures” television series
  • Tom Nelson, Cabela’s Ambassador and Outdoor Channel television host
  • Mark Millis, Cabela’s Ambassador and Outdoor Channel television host
  • Jim and Donna Teeny, Cabela’s Pro Staff and owners of Jim Teeny Inc.
  • Tim Andrus, Realtree Pro Staff and Host of “Rush Outdoors” television series
  • Babe Winkelman, Host of “Good Fishing” television series (Saturday only)

Additionally, Cabela’s will host a variety of activities for the entire family from 11 a.m. to 5 p.m. Saturday and Sunday, weather permitting. Activities include:

  • Shoot Like A Girl – Shooting Sports for Women Interactive Trailer
  • Cabela’s – Youth BB-Gun Range
  • Parker Bows – Archery Challenge
  • Do-All Outdoors ¬¬– Pro Boat and Product Demos
  • UW-Madison Fishing Team – Casting Workshop
  • Beretta – Show Truck
  • And more

The 90,000-square-foot store is located at 1350 Cabela Drive in the Prairie Lakes Shopping Center off of Highway 151, Exit 100. It is designed to surround customers in a fun, outdoor-like experience with log construction, stonework, a large mountain replica, aquarium, indoor archery range and dozens of museum-quality wildlife displays. Additionally, it includes a deli, fudge shop, Gun Library and Bargain Cave.

To staff the new store, Cabela’s has employed more than 225 full-time, part-time and seasonal employees, most coming from Sun Prairie and the surrounding area.

Store hours for opening day are 10 a.m. to 9 p.m. Thursday, April 30. Regular store hours are 9 a.m. to 9 p.m. Monday through Saturday and 9 a.m. to 6 p.m. Sunday. For additional information, call 608-478-4100 or visit www.cabelas.com/sunprairie.





Read the news

Posted by Brian Lee on April 15, 2015 in Public relations

Image courtesy of adamr at FreeDigitalPhotos.net

I read news from at least seven media outlets every day. I cannot tell you how many times it has helped me with clients and prospective clients to be up-to-speed on what’s going on in a cross-section of industries.

Still, I’m stunned how many PR practitioners don’t read the news. It doesn’t count to “read the news” based on what you see in your social media feed, as your connections may only be alerting you to trending topics, not necessarily important topics (push vs. pull).

Plus, anyone who practices media relations should get to know reporters’ names and beats, learn what direction the editorial board leans and get a sense of what types of stories the media outlet is willing to cover.

Don’t have time? That’s an excuse. You can always have the TV or radio on in the morning while you’re getting ready and/or during your commute, and it doesn’t take long to scan headlines while eating your breakfast.



Facebook adds scrapbook feature

Posted by Taylor Thomas on April 3, 2015 in Social media

Children under the age of 13 can now have a presence on Facebook, sort of. Facebook recently announced its latest feature, which allows parents to tag photos of their children (or pet) to create a scrapbook.

To start a scrapbook for your child, go to your profile, click on “About” and click on “Family and Relationships.” There, you’ll see an invitation to create a scrapbook; click “Get Started.” If you’ve already added a child to your profile, you can click “Add Scrapbook” next to his or her name.

Facebook is looking into a way to give parents the option to hand off their child’s account when they turn 13 and can legally have an account.

The company is planning to launch a way for friends and family to ‘subscribe’  to scrapbooks so you can be notified whenever a photo is added.

Scrapbook will first roll out in the United States on iOS, Android and desktop.




Aaron Rodgers vs. Dennis Dodd

Posted by Brian Lee on March 30, 2015 in Media

I’ve worked in sports PR for several years, and I’ve seen firsthand how petty, incompetent and lazy sports writers can be, not to mention their sense of entitlement and their ability to raid the media buffet as if they’ve never eaten in their lives.

That’s why I found it extra amusing that CBS’ Dennis Dodd got put in his place by Aaron Rodgers this past weekend. Dodd went on a Twitter rant about how Rodgers wouldn’t do interviews following the Badgers’ win over Arizona, plus Dodd was mad about Rodgers being on the court after the game.

Turns out Rodgers had a pass to be on the court. He declined doing the interviews because he didn’t want to take away from the Badgers’ victory.

The comments on the Bleacher Report story are nearly 100 percent against Dodd. My favorites:

  • Rodgers was a guest of UW BB. He had locker room access as well. This self absorbed reporter was angry because he didn’t have access to the court during net cutting and at Rodgers because he didn’t want to draw attention away from the players and what had just done. Sometimes the press needs to realize that it’s not at about them and their story.
  • This is so typical of the media. He didn’t have a problem with Rodgers being there until he refused his interview. Now he wants to act like a grade school kid.
  • Nice job, Dennis Dodd – in just one evening, aided by your two thumbs and a smart phone, you systematically unraveled your entire career and let the world know what a colossal crybaby you are. You might want to occasionally remind yourself that the industry you are in will sometimes result in a celebrity not wanting to talk to you – particularly during a sporting event that has absolutely nothing to do with him (it isn’t even the same sport for cryin’ out loud!). But because you are the poster child for the “Participation Trophy” generation, you couldn’t resist the temptation to “call him out” which – as evidenced by the 9 million comments on this issue – has severely backfired. I honestly won’t be surprised when I learn of your employment termination later this week.
  • Hey Dennis Dodd. Least you can do is get some world class Wisconsin cheddar cheese to go with that whine. Good Lord man, grow some and accept no for an answer occasionally.

Other media also made fun of Dodd. Here’s a tweet from Rich Eisen:


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Facebook May Host News Content

Posted by Gabrielle Moehrke on March 27, 2015 in Social media

This week, the New York Times released an article stating that Facebook has been in contact with half a dozen media companies to begin testing a new format to host news content inside Facebook rather than linking back to the publisher’s website. Facebook believes that the time it takes to open up the link on the website (typically 8 seconds) is too long, and this would be a way to make content appear more seamless and quickly.

This proposal would eliminate the ability of news organizations to collect consumer data, which may make them more cautious about entering the deal. However, Facebook discussed ways for publishers to make money off of advertising to make the proposal more appealing.

I think that the relationship with Facebook and the media is so important today, because people are resorting to different social media platforms to receive the news rather than to traditional news websites or newspapers. I often learn about stories on the news based on what is trending on Facebook. Thus, it seems like a good idea to embed the stories right into Facebook, especially when people are using their smartphones—it would eliminate the process of opening up a new browser and make news consumption more efficient.




Twitter and Rhapsody to work together

Posted by Taylor Thomas on March 20, 2015 in Marketing, Social media

Music legality and streaming have been hot topics, especially at the annual SXSW Conference in Austin, Texas. This week it was announced that Twitter and Rhapsody have joined forces so users can now stream full-length tracks on the app even if they don’t have a subscription.

This feature can be made possible due to Twitter’s audio card, which allows users to stream audio directly from their tweets.

Any Rhapsody user–the service has more than 2 million of them–can share any song from the site’s repertoire to Twitter. However, it only works through the app. If you’re opening the audio card from the web, it will only give a 10-second preview of the song.

This is a good marketing move by Rhapsody, as they’re looking to increase its membership. Currently, the music service has fewer paid users than its competitor Spotify. Rhapsody is also promoting itself on each card with a “learn more about Rhapsody” button.

We like to call this co-marketing, or an opportunity for two brands to work together on promotional efforts with a co-branded offer. Both companies promote content/product and share the results.


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Great customer service

Posted by Brian Lee on March 13, 2015 in Doing business

Last month, I ordered a black, leather wallet from Amazon.com. When it arrived, I was stunned to see I received a brown, plastic wallet instead.

So I begrudgingly started the return process and thought, what an annoyance to have to go through this (e.g. shipping it back) when it wasn’t my fault. It turns out I couldn’t complete the process, because the wallet I wanted was now out of stock.

I wrote Amazon’s customer service a note explaining the situation and seeking a recommendation. I was stunned by their response:

I’m so sorry to know that the item which you received was different from what was ordered. We certainly did not expect this to happen. As a customer service representative, I’m willing to help you in this issue.

It is certainly not our intention to ship incorrect products to our customers, and we will investigate the origin of this problem. Unfortunately, on rare occasions, fulfillment centers make a mistake when assembling a package. I’ve forwarded your message to our fulfillment team to make sure they’re aware of this incident.

When something like this happens, I’d normally send out a replacement order.  I’ve checked your order and see it that the item now is temporarily out of stock in  our website.

As a valued customer and as much as I want to help you, I’ve requested a full refund of $XX. This refund will appear in the next 2-3 business days as a credit on the original payment method used for the order. Once processed, you’ll also be able to see the refund here:

To avoid any inconvenience, as we don’t like to waste your precious time, there’s no need to return the item you received. You’re welcome to keep, donate or dispose of it–whichever option is most appropriate and convenient for you.

How awesome is that? As the saying goes, go above and beyond in customer service–and Amazon certainly did that.




How to Create a Google Map with Pinpoints

Posted by Brian Lee on February 26, 2015 in Marketing

I never understand why companies continuously change their procedures. What’s worse, most don’t explain the new procedures to their customers. Google is guilty of this when it changed how to make a Google map with pinpoints. As of March 5, 2015, here are the new steps:

  1. Log into your Google account (e.g. Gmail). Note: all maps you create will be saved to your Google Drive.
  2. Go to google.com/mymaps or google.com/maps/d.
  3. Choose Create a Map. From here, there are numerous ways to begin.
  4. For example, you can type in a location in the search bar at the top of the screen. That location will be noted with a green pin. To add it to your map, click on the green pin and choose “Add to map.”
  5. Repeat step four until you have all the pinpoints added.

Google allows you to have multiple layers, each with its own set of pinpoints, on one map. You automatically start with an “Untitled layer” (rename by clicking on the three dots and choosing “Rename this layer”). Add more by clicking on “Add layer.”

In addition, Google allows you to import a list of locations saved as a CSV, XLSX or KML file. Under your layer, before you add any pinpoints, click on “Import.”




Public involvement meetings announced for WIS 19 study

Posted by Brian Lee on February 19, 2015 in Client news

Feb. 13, 2015

Franco Marcos, WisDOT study manager
(608) 246-3860; Franklin.Marcos@dot.wi.gov

Public involvement meetings announced for WIS 19 study in Dane, Jefferson County

Meetings to be held in Waunakee and Sun Prairie

The Wisconsin Department of Transportation (WisDOT) Southwest Region will hold two public involvement meetings to discuss the planning study underway for the WIS 19 corridor in Dane and Jefferson County. The study extends from US 12 (Town of Springfield) to WIS 89 in the City of Waterloo.

This is a planning-level preservation study in which the primary goal of the study is to document the existing and forecasted corridor conditions along WIS 19. This study will develop a long-range plan to manage, preserve, and extend the useful life of the WIS 19 corridor. The study involves evaluating the existing roadway conditions, identifying deficiencies and concerns, and analyzing conceptual roadway improvements to improve safety and mobility.

The meetings will be held on the following dates:

Wednesday February 25, 2015
4:30 to 7 p.m.
Prairie View Middle School, 400 North Thompson Road, Sun Prairie WI 53590

Wednesday March 11, 2015
4:30 to 7 p.m.
Waunakee Middle School, 1001 South Street, Waunakee, WI 53597

The public can attend anytime between 4:30 and 7 p.m. to review displays and other study materials, ask questions, and provide comments. WisDOT project staff will be available to explain the study process and answer questions. A brief presentation will be held at 5:30 p.m. at each location.

The meeting facilities are wheelchair accessible. People who are deaf or hard of hearing and need an interpreter may arrange for one by contacting WisDOT’s Region Communications Manager Michael Bie at (608) 246-7928, or michael.bie@dot.wi.gov, no later than three working days prior to the meeting.

Information about the WIS 19 study can be found at the study web page: http://www.dot.wisconsin.gov/projects/sw.htm





Using Twitter for Energy and Utility Project Siting

Posted by Brian Lee on February 12, 2015 in Social media


Twitter is a microblog, allowing you 140 characters at a time to share your thoughts and spread your messages. It’s a required social media platform for any B2C company.

Why Use Twitter for Energy and Utility Project Siting

Twitter can be considered the mouth and ears of a company. The mouth portion will help you generate awareness of your project, especially to audiences (e.g. residents and businesses) who are located in the project area or corridor.

Meanwhile, the ears portion allows you to monitor conversations to determine trends, sentiments and the issues most pertinent to your audiences, all of which are important in public outreach.

How to Use Twitter for Energy and Utility Project Siting

Begin by creating an account for the project, then follow (connect with) relevant accounts to build your audience’s awareness of your project–this occurs each time you follow someone, as they will receive a notification that you are following them. As the number of people following you increases, make sure to provide good content and updates daily.

You also should perform regularly keyword and hashtag searches to monitor conversations and clear up any misinformation. Since people can send you messages, be prepared to answer questions as well.

For More Information

Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.



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