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Local Owner Opens Two New Anytime Fitness Clubs

Posted by Brian Lee on March 24, 2017 in Client news

FOR IMMEDIATE RELEASE
March 24, 2017

Contact:
Sara Belleau
sara.belleau@anytimefitness.com

Local Owner Opens Two New Anytime Fitness Clubs

 

(MONONA, Wis.)—Madison native Andy Gundlach announced today the opening of Anytime Fitness clubs at 2045 Atwood Ave. and 737 University Row to better serve the west and east sides of the city.

“We’re focused on making working out as convenient as possible, and that includes providing clubs close to where our members live or work,” Gundlach said. “As we like to say, our gyms work around you, not the other way around.”

The club on Atwood opened March 17, and the club on University Row opened today.

For new members of any of the 35 area locations, Anytime Fitness is offering a free month of coaching, the club’s new, all-encompassing solution to meeting members’ health and fitness goals.

Gundlach, who recently celebrated his 10th anniversary with the world’s largest and fastest-growing fitness franchise, now owns 32 clubs in southern Wisconsin.

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Three Things to Include in Your Funding Round Press Release

Posted by Taylor Kennedy on March 23, 2017 in Public relations

Press Release WritingINTRODUCTION

Congratulations, your healthcare IT startup has raised a round of funding. Now, how do you get media coverage? One tip for announcing a round of funding includes writing and distributing a press release. This is important because it’s a cost-effective communication method, and it creates brand awareness among your target audience and next round of potential investors.

Don’t let writing a press release be a daunting task. Include the following three things in your next funding round release.

1. Include all relevant details in first paragraph

An informative title isn’t enough. Journalists expect the most important information be included in the first paragraph, so include the who (your company), what (e.g. raised $1 million in its Series A financing round), when (e.g. that closed on Monday), why (e.g. to grow staff and expand marketing efforts) and how (e.g. HealthX Ventures led the round). Give the media basic information of the investment, supplemented with the investors who participated in the round. Use words like “largest funding” or “record setting” to keep readers’ interests.

2. Supply a useful quotation

Keep in mind that quotations that list simple facts are worthless. Your health tech startup’s CEO or founder should use pre-determined talking points in a quotation, and those talking points should stress value. Bad: “We had three investors in a round that lasted five months.” Good: “This money will further our mission of helping providers reduce costs.”

3. Include additional background info

Don’t assume every reporter knows the entire history of your company. After the quotation, consider including a paragraph to recite major points (e.g. “since completing the Pulse@MassChallenge accelerator program in 2016, [your company] has raised $2.3 million, grown to 12 full-time employees and increased annual revenue to $4 million”). From there, add information that would support a story (e.g. statistics, immediate next steps, new hospital clients, etc.).

FOR MORE INFORMATION

Revelation PR, Advertising & Social Media offers healthcare IT companies and startups services related to media relations, email marketing, investor relations, tradeshow marketing, content marketing and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.

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Five Things to Include in Your Health Tech Investor Update Letter

Posted by Brian Lee on March 16, 2017 in Marketing

INTRODUCTION

typingRegardless if you have one investor or 12, or you’re in your angel round or Series B, you need to keep your investors updated regularly. But how do you write an investor letter? Should it be short or long? Do you keep it high level or go into details?

The key is to cover the five points listed below to the extent that your investors will feel apprised and can read through the update in less than 5 min. (approximately 1,000 words). Use an email marketing program like MailChimp to save some formatting effort, and send your updates monthly to quarterly, depending on the preferences of your investors.

1. Progress and milestones

Describe your progress toward short-term and long-term goals. For example, how close are you to acquiring five new IDNs and $20,000 monthly recurring revenue? What milestones have you reached or exceeded en route to achieving your vision of becoming the leader in your healthcare sector? You also should list what milestones you missed and what course corrections you plan to make.

2. Financial health

Start this section with your top-line revenue information. From there, include your cash position, burn rate and runway. Depending on your financial health, you may be hinting or asking investors for follow-on funding.

3. Pivots or change of plans

If you’re still following your trajectory, just say so and be done with this section. Otherwise, you’ll need to let investors know of course changes. Don’t worry, they know that businesses evolve. In the world of health tech, new federal laws and guidelines continue to force providers, payers and vendors to pivot. Describe what new opportunities you’ve discovered, why you’re targeting different customers or how you’re tweaking your product or service.

4. Potential opportunities

Here’s where you’ll talk about your pipeline and leads, no matter where they are in the sales funnel. You want to show what potential revenue may be coming in, while also showing that you’re focused enough not to be chasing bad leads. As a value-add, your investors may know decision-makers at your target hospitals or clinics and can help you close some deals.

5. Need for advice

You already know that investors often serve on your board of directors or advisors. They are there to provide you guidance, so tap into them. For example, ask for advice on your staffing issues, ask for introductions, ask for help on your operational challenges, etc.

FOR MORE INFORMATION

Revelation PR, Advertising & Social Media offers healthcare IT companies and startups services related to media relations, email marketing, investor relations, tradeshow marketing, content marketing and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.

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