New York’s Burgrito’s Opening on Monroe Street

Posted by Taylor Kennedy on February 23, 2018 in Client news

Feb. 23, 2018

Taylor Kennedy

New York’s Burgrito’s Opening on Monroe Street

(MADISON, Wis.)—Burgrito’s, a new eatery that features the famous burger-burrito creation, is scheduled to open Friday, March 16 at 1835 Monroe St., its fifth location and first outside the State of New York.

“We feel Madison, because it’s a college town and has a diverse food scene, is a perfect fit for a Burgrito’s,” Darin Laby, co-owner of Burgrito’s, said. “We look forward to serving and being a part of the community.”

The menu includes burgers, burritos, salads, vegetarian and vegan options and even dessert burritos. Its signature menu item is the Burgrito, consisting of a hamburger with American cheese, bacon, fries, chipotle sauce, lettuce, tomato and onions wrapped up in a flour tortilla. The Burgrito is also available as a Veg-Rito, which contains a vegan burgrito, veggie burger, vegan chipotle sauce, along with fries, lettuce, tomatoes and onions.

All entrees cost less than $10, and the family-friendly menu also includes a kid’s menu.

Tim Varley, who leads the Bethpage location, will serve as the initial general manager.

An invitation-only party will take place before the grand opening.

About Burgrito’s
Established in 2015 by brothers Darin and Lawrence Laby, Burgrito’s signature item is the burger-burrito. It now has five locations (Brooklyn, N.Y., three on Long Island, N.Y. and Madison, Wis.). Please visit www.burgritos.com.



Five Tips for Exhibiting at HIMSS

Posted by Taylor Kennedy on February 20, 2018 in Branding, Marketing


HIMSS 2018Healthcare tradeshows, like HIMSS 2018, provide a one-stop shop to keep up with industry trends, forge new relationships and acquire leads. With more than 1,300 exhibitors at this year’s conference and booth prices around $10,000, you need the right marketing strategy to increase brand awareness and ultimately get the maximum return on your tradeshow dollar.

Here are five tips for HIMSS 2018 exhibitors:

1. Do your homework
Prior to the tradeshow, be sure your staff, including marketing, sales and management, know the goals for attending the event and the types of people (e.g. CISOs) you’re trying to meet. This seems obvious, but schedule your staff to be present at all times, as sometimes decision-makers seek information on the exhibitor hall show when it’s less hectic, typically around 5-6 p.m. Tuesday, March 6 and Wednesday, March 7 and between 3-4 p.m. on Thursday, March 8.

In addition, have your PR team research media outlets that will be attending HIMSS (e.g. Health Data Management) and secure interviews for your subject matter experts and/or CEO. Your PR team also should conduct media training so everyone is prepared. These talking points also should be used on the show floor.

2. Location of the booth matters
It’s not news that the better the booth location, the more visitors there will be. While HIMSS exhibitors don’t have 100 percent say in where their booth will be placed, earning/accumulating Exhibitor Priority Points throughout the year can help your company receive better a booth location at the conference. For example, your company earns 15 points for paying for its exhibit space in full by a certain date.

Also, companies can pick what “zone”–predetermined floor space by pricing levels–you want to be located as long as space is available.

3. Ship your booth
To save yourself potential travel headaches, ship your booths, materials and products to HIMSS prior to the start of the conference. If you shipped directly to the Sands Convention Center, target your truck to arrive at the yard at least an hour prior to your check-in time. Move-in days begin Tuesday, Feb. 27, but keep in mind, each exhibitor will have a targeted move-in day and time depending on the location and size of the booth. When HIMSS is done, all booths must be removed from the facility by 8 p.m. Friday, March 9.

4. Make your booth stand out
Gone are the days that a few paper handouts and a sign would suffice, so make your booth interactive. For example, at HIMSS 2017, Salesforce’s booth completely immersed visitors in its “trailblazer” woodland creature theme, complete with bird noises and mascots. This year, to play along with the conference’s topic of “Where the World Connects for Health,” you could use the Winter Olympic Games as your theme.

5. Connect and be social
In a conference that attracts more than 45,000 attendees, social media posts using the conference hashtag (#HIMSS18) can get lost quickly in the high volume. Instead, research industry-related hashtags (e.g. #HITsecurity, #Aim2Innovate) to hone in on conversations and connect with specific audiences.

Also, instead of posting/tweeting where your booth is located, you should brainstorm creative ways to engage people on social media using your brand/product. For example, host a live tweet scavenger hunt for attendees by hiding promotional materials around your booth, with the winners claiming the prize by tweeting a photo and tagging your company.

You also should create a separate HIMSS-related landing page on your website for those interested in finding out more about your product/where you will be located at the show.

Lastly, don’t lose the momentum you gained on social media. Have your staff develop a plan to keep engaging your existing and new followers.


Revelation PR, Advertising & Social Media offers healthcare IT companies and startups services related to media relations, email marketing, investor relations, tradeshow marketing, content marketing and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.

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Best PR practices for new developments

Posted by Brian Lee on February 16, 2018 in Public relations



Proposed developments–including residential, commercial, mixed-use, stadiums and arenas–are monumental public relations projects. That’s because they require:

  • Working with many stakeholders such as residents, neighborhood associations, coalitions, businesses, elected officials and regulators;
  • Conducting public outreach through open houses, town hall meetings and small group meetings;
  • Changing public opinion through editorials, letters-to-the-editor, testimonials; and
  • Fighting misinformation using media relations, your website and social media.

Using our unique #HeartOverHead approach, here are best practices to help you get your development approved:


Your first step should be to reach out to the influencers, such as the alder and president of the neighborhood association, and tell them you are simply thinking about a development, and you want their constituents’ input during the nascent stages. Make it clear that everything is up for discussion and that no firm decisions have been made.

What most developers do is go to the city first and/or announce a plan to the media. In the case of the former, you’re doing it backward. For political reasons, city administrators and elected officials can’t/won’t make a decision without public input. That’s one of the reasons why the proposed baseball park in Waukesha failed.

In the case of the latter, if the public learns of your proposal through the media, then that’s when they usually get angry/concerned (“why wasn’t I told of this?”) and become your opposers instead of supporters. That, too, can mean doom for your project.

According to Dr. Myles Monroe, author of the book, Benefits of Change, the average person doesn’t respond to change, they react (negatively) to it. In our experience, this is why you need to have the public participate in making the change.

Have an abundance of ways for residents to provide their input, and show them how that input is shaping the proposal. A Harvard Business Review article on a change study revealed that for a no-participation group, “resistance developed almost immediately after the change occurred.”

In addition, it’s important to uncover potential roadblocks early on that may be more difficult or nearly impossible to surpass at a future point, and it’s important to educate the public and inoculate them from the inevitable misinformation from your opposition.


You will need to create a messaging strategy that explains the need for your development, but more importantly, it also should emphasize your development’s benefits to residents and businesses. However, that is not enough.

The main reason is because you may run into NIMBYism (Not In My Backyard). That means the public agrees with the need and benefits of your project, they just don’t want it near them. The story on the aforementioned baseball stadium included this paragraph: “While adding that (the main opposer) wouldn’t mind seeing Big Top choose some other location for a Waukesha stadium, she is hoping it’s strike three for the proposals at Frame Park.”

The loss aversion theory states that people prefer avoiding losses to acquiring gains. Using this idea, here’s an example of how to change your messages:

  • Original: Our development will feature a health club, a bank and a UPS store.
  • Updated: Without our development, you will lose out on convenient access to everyday services such as fitness, banking and mailing.

Ultimately, you want to convert potential opposers to either supporters or neutral parties. Informed consent is achieved when someone feels they were included and educated adequately in the process, and they feel no need to oppose the project.


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