Calming Down Your Networking Nerves

Posted by Allison Wallner on April 29, 2016 in Doing business

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Do I have to go? Whom will I talk to? What do I say?

These questions used to flood my mind anytime a networking event was presented.

I envied those that waltzed into a networking event with such relaxation and grace and that could approach strangers. I’d much rather be sitting at a table with my friends sipping a cocktail having a fun, effortless conversation.

The purpose of networking events is to enhance your career through making professional connections. Name tags, beverages of some sort (not always alcohol), and/or appetizers may accompany a networking event to give a relaxed atmosphere. It didn’t relax me. Once that name tag was on, I was feeling alone in a crowd of people. It’s where my nerves would immediately kick in.

Thankfully, with some practice, I learned some ways to calm down, take a breath and enjoy myself. This is how:

People are there to talk! Believe me, I know it is intimidating to walk up to a stranger and introduce yourself. But the chances of being completely ignored are very slim. People expect to be approached and talked to at networking events.

Have a conversation. This is your chance to wow them. No pressure right? Try to think of it as a conversation you’re having with a close friend. This relaxed me and I was able to speak more freely without the nervousness. Exchange of professions is common but it can go anywhere from there. I’ve found that asking general questions (regarding: venue, where they are from, etc.) can lead to topics that are easy to talk about.

These brief conversations can lead to good things. Perhaps I’ll see this person at another networking event, thankful I know a familiar face. Who knows? Eventually that person could turn into a friend who sits with me at a table while sipping cocktails.



What to do When a Physician Makes a Mistake

Posted by Taylor Thomas on April 22, 2016 in Public relations


Everyone makes mistakes, but unfortunately when physicians err, the consequences are usually more severe. As a result, having a crisis communications plan to cover this type of scenario, however unlikely, is essential for hospitals and clinics. These plans are designed to protect and restore public confidence in an individual and the organization itself.


When a crisis occurs, you usually don’t have any time to think–you’re too busy responding and reacting. A pre-written plan helps establish a mutually agreed upon process and course of action for hospital staff (e.g. CEO, legal, HR, etc.) to follow, if a physician mistake occurs.

Your plan also should have pre-written messages and an assigned spokeperson(s), which also will help your organization be faster and more proactive in working with the media and other audiences.


So a mistake has been made, now how to react? Follow the action items in the crisis communications plan.

Your first audience should be internal. Show staff that the hospital or clinic is taking the situation seriously, be transparent with your course of actions and kill the rumor mill.

It’s also important to acknowledge the situation publicly. Do not deny it, and avoid saying “no comment” (which implies guilt). Remember, the victim in this scenario is the patient, not the physician.

Don’t let others shape the story. You want to stay ahead of it by explaining what happened and explaining what you plan to do (e.g. additional training, new safety procedures, etc.) to make sure the incident doesn’t happen again. More often than not, the public is willing to forgive, especially if you follow these steps.


Revelation PR, Advertising & Social Media offers healthcare providers services related to media relations, crisis communications, internal communications, media buying, content marketing and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.



Using Social Media for Business 2016

Posted by Brian Lee on April 14, 2016 in Social media

Using Social Media for Business - 2016 coverSocial media evolves so quickly. As a result, we published recently an update to our e-book, Using Social Media for Business: 19 Ways to Use Popular Social Media Platforms to Achieve Your Business Objectives. Here’s a brief description of it:

Social media is an integral part of marketing your business or organization, but which tools should you choose to reach your customers in an ever-evolving digital landscape? This book explains how to use 19 of the most popular social media platforms for acquiring and retaining customers and promoting your company’s products and services. It includes updated chapters from the first book and new chapters on Snapchat and Periscope.

The advice provided can be applied to both for-profit and non-profit businesses, as well as member-based organizations and associations.

You can buy it as a PDF or in Amazon Kindle format.


From April 22-25, download the book in Kindle format for free!



Building a Better Healthcare E-Newsletter

Posted by Allison Wallner on April 6, 2016 in Marketing



An e-newsletter is a regularly scheduled publication sent to a hospital’s stakeholders, such as patients, donors, community leaders and volunteers. As a result, an e-newsletter is a tool for customer retention, not customer acquisition.

Healthcare newsletters are an effective way to stay top-of-mind with recipients. They also can demonstrate how your hospital is a fixture of the community.


We recommend using MailChimp over other email marketing platforms such as Constant Contact and Vertical Response for its ease-of-use, lower cost and integration with other programs, including CRMs.

After you’ve imported your contacts–remember, because email marketing is a form of permission-based marketing, these contacts must provide consent to be added to your list–you should segregate them, for example, by their relationship to your hospital. That way you can tailor your messages to each subscriber subset.

For your e-newsletter design, you can either modify existing templates, or you can upload your own custom HTML design. Set up blocks for 3-4 short articles and at least 1-2 graphics.


First, you need to give your audiences a reason to subscribe to your newsletter. Make the promise of relevant, timely information, and be up front on the frequency of your emails (e.g. weekly or monthly).

Here are some topic ideas:

  • Humanize your hospital (e.g. write bios of physicians and staff).
  • Promote events (e.g. flu shots).
  • Share case studies and good deeds.
  • Educate on national health concerns (e.g. Zika virus).
  • Be transparent (e.g. report on the operations of the hospital).


Revelation PR, Advertising & Social Media offers healthcare providers services related to media relations, crisis communications, internal communications, media buying, content marketing and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.



‘Doctor Who’ Highlights Programming at Wizard World Madison

Posted by Allison Wallner on April 4, 2016 in Client news


April 4, 2016


Jerry Milani

‘Doctor Who,’ ‘Agents of S.H.I.E.L.D,’ Mike Colter Q&As Highlight Programming At Wizard World Madison, April 8-10

(MADISON, Wis.) – Q&A sessions with “Doctor Who” stars David Tennant and Alex Kingston, “Marvel’s Agents of S.H.I.E.L.D.” duo Elizabeth Henstridge and Brett Dalton, and “Jessica Jones/Luke Cage” standout Mike Colter, costume contests, comics-themed sessions, gaming tournaments and more are among the programming highlights at Wizard World Madison, Friday through Sunday, April 8-10 at Alliant Energy Center. Most programming is included as part of the standard event admission.

Some highlights of the more than 50 panels scheduled include:

  • Interactive Q&A with “Doctor Who” stars Tennant (Saturday, 5 p.m.) and Kingston (Saturday, 1 p.m.); “Agents of S.H.I.E.L.D.’s” Henstridge and Dalton (Saturday, 3 p.m.); and a voice acting session with Charles Martinet (“Mario”) and Cas Anvar (“Assassin’s Creed) (Sunday, noon)
  • Solo Q&A sessions with Billy Boyd of Lord of the Rings (Saturday, noon); “Ghost Hunter” Steve Gonsalves (Saturday, 12:30 p.m.), Colter (Saturday, 1:30 p.m.), “Finn & Jake” star Jeremy Shada (Saturday, 2:30 p.m.), “Buffy the Vampire Slayer’s” Nicholas Brendon (Saturday, 3:30 p.m.), Barry Bostwick (Rocky Horror Picture Show) (Sunday, 1 p.m.), WWE® Diva Paige™ (Sunday, 1:30 p.m.) and Kristin Bauer (“True Blood”) (Sunday, 2 p.m.)
  • Panels featuring superstar creators J. Sedelmaier (Friday, 7 p.m., Saturday, 3:30 p.m.), Dirk Manning (Saturday, 1:30 p.m.), Tom Cook (Saturday, 2 p.m.) and more
  • “Storytelling” with artist Michael Golden (Saturday, 12:30 p.m.)
  • Focus on Wisconsin creators Mike Baron (2 time Eisner award winner), Barb Kaalberg and Jeffrey Butler (artist Badger, Green Hornet) (Saturday, 11:30 a.m.)
  • Gaming events including Naruto 4, Pokken, Tekken 7, Street Fighter V, Smash Bros. Tournaments and free play
  • U-CRE-8 Comics Presents: Character Crafters and VIPs of Self-Publishing with Dandridge (Saturday 11:30 a.m.)
  • World famous Wizard World Costume Contests for adults (Saturday, 7 p.m.) and kids (Sunday, 3 p.m.)

Unless noted, programming events take place in the designated General Programming Rooms at the Alliant energy Center. VIP tickets or additional costs may apply to ensure access to select activities, as noted.

A full list of Wizard World comic con Madison programming is available at http://wizardworld.com/comiccon/madison/programming-madison.html (subjects, guests, times and rooms subject to change).

Wizard World comic con Madison is the sixth in the 2016 series of comic cons produced by Wizard World, Inc. (OTCBB: WIZD). For more on the event, visit http://wizd.me/MadisonPR.

About Wizard World (OTCBB: WIZD)

Wizard World, Inc. (www.wizardworld.com) produces comic cons, gaming and pop culture conventions across North America that celebrate the best in pop-fi, pop culture, movies, television, cosplay, comics, graphic novels, toys, video gaming, sci-fi, gaming, original art, collectibles, contests and more. A first-class lineup of topical programming takes place at each event, with celebrity Q&A’s, comics-themed sessions, costume contests, movie screenings, evening parties and more. Wizard World has also launched Wizard World Store (www.shopwizardworld.com), CONtv, a digital media channel in partnership with leading independent content distributor Cinedigm™ (NASDAQ: CIDM), and ComicConBox™ (www.comicconbox.com), a premium subscription-based monthly box service. Fans can interact with Wizard World on Facebook, Twitter, Pinterest, Instagram and other social media services.

Wizard World 2016 schedule available at: www.wizardworld.com/wizcon.html.


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Communication in a Digital Age

Posted by Jessica Hamilton on April 1, 2016 in Doing business

comm blogAfter reaching out to a someone recently for an interview to supplement a story I was writing, I was surprised when the person offered to meet for the interview over coffee, rather than just answering the questions via email (as routinely done).

While today’s digital communication makes it easy to sit behind a screen and connect with many people conveniently, we lose the face-to-face connections that build real relationships and the social cues that give us complete messages.

Forbes magazine said 93 percent of communication effectiveness is determined by body language. Tone and body language contribute to how we interpret messages, both of which are lost via digital devices. Consequently, miscommunication via digital mediums can leave employees feeling stressed as they obsess over the meaning of their boss’s “K” (okay) in an email response.

If you’re crunched for time but intend to have in-person meetings, set guidelines beforehand so everyone in attendance knows what the expectations are and what they need to bring to the table. You can accomplish more in a 30 minute in-person meeting than a series of hurried emails.

In addition to constructive meetings, it’s important to take time to foster relationships with those who work around you. I recently attended a lecture by Ali Zelenko, University of Wisconsin alumna and Senior Vice President of Communications at NBC News. She said she aims to eat lunch with a different person that works around her office each week to get to know them.

Ultimately, it’s important to be in contact with those you interact with to ensure clear communication and to build relationships that strengthen your work space.

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Mapping Out Clear Communication

Posted by Allison Wallner on March 25, 2016 in Marketing


A friend of mine recently asked me to review a mapping project to be displayed at his house. He’s a GIS mapping specialist, and looking at Google Maps is the extent of my experience, but I gladly reviewed the project.

When I looked at this map, I was confused with the markings that appeared. My friend was surprised at my apparently obvious question. The map was not conveying a clear meaning to someone with no advanced mapping knowledge.

What does this have to do with marketing?

Well-established communication is mandatory from the sender to receiver to establish a shared meaning. A shared meaning occurs when people understand each other’s perspective and meaning. This is crucial within any presentation, sales pitch, form of writing and simple conversation. Making sure your audience, no matter how big or small, is on the same page as you when doing business is a must.

Evaluating your audience when developing your marketing message can help with this objective. Becoming familiar with the realm of knowledge, goals and needs of your audience will make building your marketing message easier to communicate and understand.

Back to my example, my friend now understands that the symbols placed throughout the map are not clearly communicated to his audience. The map now has an easy-to-read map key displayed in the bottom corner.

Clear communication will lead you to a shared meaning, which avoids confusion and creates success.


Desperate employee eats six-year-old Lean Cuisine in office freezer

Posted by Brian Lee on March 18, 2016 in Office Life

(CHICAGO)–In an apparent move of desperation, Junior Account Executive Tyler Gertz ate a six-year-old Lean Cuisine he found in the breakroom freezer and lived, Office Manager Wendy Peeler disclosed Tuesday on the company intranet site.

“When I discovered what (Tyler) did, I almost threw up my Starbucks very hot, non-fat, no whip with an extra shot grande chai latte,” Peeler said. “He may as well have eaten a cryogenically frozen chicken.”

Two sources confirmed the grilled chicken primavera Lean Cuisine box was marked with the name of Karen Mance, who left for another job in 2009.

Personnel records show Gertz is three months on the job and making an annual salary of $22,000. No details of his gastrointestinal fortitude were available.

The Justin Bieber-resembling Gertz claimed he was “literally starving” from pulling an all-nighter for a client project and consuming 11 cups of coffee in a 22-hour period.

“Look, I didn’t have any fucking time to run to the deli a block away,” Gertz said. “I had spotted a corner of that frozen box a couple weeks ago behind someone’s half-eaten Ben and Jerry’s and was pleasantly surprised it was still there at lunch time today.”

Gertz described the grilled chicken primavera as edible, though the asparagus and broccoli “tasted like ass.”

The smell from the microwave made several interns gag violently, it was reported.


PR is not lobbying

Posted by Brian Lee on March 8, 2016 in Public relations

JCOPELobbying is “the act of attempting to influence business and government leaders to create legislation or conduct an activity that will help a particular organization,” according to businessdictionary.com. Public relations may share the same goals and clients as lobbying, but PR is not lobbying.

It’s disheartening that the New York State Joint Commission on Public Ethics (JCOPE) wants to extend state lobbying regulations to include aspects of public relations. That’s why I’m glad the Public Relations Society of America, the PR Council and the Arthur W. Page Society have teamed up to fight this.

Read more about this joint effort.

I look forward to learning local PRSA chapters can get involved.


Facebook does it again

Posted by Taylor Thomas on February 26, 2016 in Social media

EmojiEveryone has their own reasons for being on social media, including Facebook, but does everyone want to know that Johnny is feeling ‘haha’ because of something his friend posted? Well now we will, as a result of Facebook’s launch of Reactions.

Facebook Creator Mark Zuckerberg made the change because the platform needed another way for users to interact with posts, for the obvious reason that not every post is likable (e.g. a dog passing away).

What better way to show these than with emojis?

So now anytime a business posts on Facebook, they will be able to find out the true feelings of its customers–love, haha, wow, sad and angry. Depending on the feeling, this could fare well for companies.

It will be interesting to see how this works. Stay tuned!



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