About Brian Lee

  • Website: http://www.experiencerevelation.com or email
  • Biography: Brian Lee, APR, is the president and founder of Revelation PR, Advertising & Social Media. He has been in the field for more than a decade, previously serving as the communications director at another agency. In addition, Brian worked in sports PR for five years, including three years at the University of Wisconsin-Madison. Beyond athletics, he has worked at the Wisconsin State Journal, UW Health and Wisconsin Public Television. InBusiness Magazine named Brian to its "40 Under 40" list in 2012. Brian, who earned his Accreditation in Public Relations (APR) in 2011, owns the distinct privilege of serving as president of both the PR group (Public Relations Society of America) and advertising group (Ad 2 Madison) in town. He also was president of the governing board for WSUM-FM and treasurer of the national executive board for Ad 2. Outside of Revelation, Brian is a part-time lecturer on social media at Madison College. He also runs EatDrinkMadison.com, a Madison, Wis., restaurant and bar guide that is searchable by amenities. Brian graduated from UW-Madison with a degree in journalism and major in strategic communications.

Posts by Brian Lee:

 
-

How to Prevent Employee-Caused Data Breaches

on October 11, 2017 in Public relations

INTRODUCTION

cyber securitySecurity breaches in the healthcare industry are on pace for more than one per day, according to a recent report. What’s telling is that 9.2 percent of the breaches occurred through accidental email/internet exposure and 8.7 percent due to employee errors, an IT security company discovered.

It’s one thing to be targeted by hackers, but hospitals wanting to prevent healthcare data breaches need to eliminate ones caused by staff.

Here’s how you can protect patient health information:

EDUCATE AND TEST HOSPITAL STAFF

Your hospital’s PR and IT departments must focus internal communications efforts on education and situational training, respectively.

For the PR team, regular communications–be it newsletters, Intranet blog posts, presentations, quizzes and/or handouts–are important to engage staff and build a mindset in which security is at the forefront. You also need to make sure staff members achieve informed consent about safeguard processes (e.g. login authentication) that can be time-consuming or annoying, according to the Commonwealth Fund.

For the IT team, cybersecurity company Redspin says to test staff with phishing emails and phone calls. Supplement the training with posters, wikis and other items the staff can reference quickly.

With education and training, your hospital hopefully can avoid breaches such as the email scam that affected the nursing home chain American Senior Communities in Indiana.

MEASURE YOUR INTERNAL COMMUNICATIONS EFFORTS

You want to make sure your education and training efforts are working. Per our tips on internal communications measurement, you’ll need to start by measuring outputs. For example, are staff members viewing, sharing or engaging with your content? If not, you’ll need to revise your tactics.

Next, you’ll need to measure your outcomes. For example, is your IT department seeing that employees are clicking on fewer and fewer phishing emails? Are quiz scores meeting a certain threshold? If not, you’ll need to figure out why and then alter your messages accordingly.

Ultimately, you’ll know you’re succeeding if you don’t have any breaches occur from the inside.

FOR MORE INFORMATION

Revelation PR, Advertising & Social Media offers healthcare providers services related to media relations, crisis communications, internal communications, media buying, content marketing and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.

Tags:

 
-

Grading Cam Newton’s apology

on October 6, 2017 in Public relations

Situation: Carolina Panthers QB Cam Newton made a sexist remark to a female reporter during his press conference. Grade for apology: C+ Analysis: The apology was not sincere enough, as evident in the line, “If you are a person who took offense to what I said, I sincerely apologize to you.” That implies the remark was not […]

 
-

Entrepreneurship and cards

on September 29, 2017 in Doing business

I enjoy the occasional game of low-stakes poker. Recently, I’ve been thinking a lot about the phrase, “It’s not about the cards you’re dealt, but how you play the hand” in respect to life, especially business. In poker and in business, sometimes you start with a bad hand. You can whine about it, or you […]

Copyright © 2011-2017 Revelation PR, Advertising & Social Media Blog All rights reserved.