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Four Tips for AEC Firms to Get Started on Content Marketing

Posted by Taylor Kennedy on April 20, 2017 in Marketing

As in other industries, the world of architecture, engineering and construction (AEC) is relying more and more on online/digital means to prospect for new clients. You can’t expect your business development staff to only attend conferences and networking events to build your company’s brand and get invited to respond to RFPs. This is where content marketing […]

 
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In Hospitality, Customer Service is Everyone’s Responsibility

Posted by Brian Lee on April 12, 2017 in Marketing, Public relations

INTRODUCTION In a survey by American Express, 7 in 10 Americans said they were willing to spend more with companies they believe provide excellent customer service. This is especially important for hotels, B&Bs and resorts. It is the responsibility of every employee–from the front desk to the housekeeping–to provide a high-quality, memorable experience for each and […]

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Five Things to Include in Your Health Tech Investor Update Letter

Posted by Brian Lee on March 16, 2017 in Marketing

INTRODUCTION Regardless if you have one investor or 12, or you’re in your angel round or Series B, you need to keep your investors updated regularly. But how do you write an investor letter? Should it be short or long? Do you keep it high level or go into details? The key is to cover […]

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