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How to Market a New Solution to an Old Problem

Posted by Brian Lee on June 28, 2017 in Marketing

INTRODUCTION Disruption, according to Wikipedia, is innovation that creates a new market and value network that eventually disrupts an existing market and displaces established market-leading firms and products. It seems these days that tech startups, especially in healthcare IT, have to be the next Uber or AirBNB of their world to experience success, when in fact, […]

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Four Tips for AEC Firms to Get Started on Content Marketing

Posted by Taylor Kennedy on April 20, 2017 in Marketing

As in other industries, the world of architecture, engineering and construction (AEC) is relying more and more on online/digital means to prospect for new clients. You can’t expect your business development staff to only attend conferences and networking events to build your company’s brand and get invited to respond to RFPs. This is where content marketing […]

 
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In Hospitality, Customer Service is Everyone’s Responsibility

Posted by Brian Lee on April 12, 2017 in Marketing, Public relations

INTRODUCTION In a survey by American Express, 7 in 10 Americans said they were willing to spend more with companies they believe provide excellent customer service. This is especially important for hotels, B&Bs and resorts. It is the responsibility of every employee–from the front desk to the housekeeping–to provide a high-quality, memorable experience for each and […]

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