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Five Tips for Exhibiting at HIMSS

Posted by Taylor Kennedy on February 20, 2018 in Branding, Marketing

INTRODUCTION Healthcare tradeshows, like HIMSS 2018, provide a one-stop shop to keep up with industry trends, forge new relationships and acquire leads. With more than 1,300 exhibitors at this year’s conference and booth prices around $10,000, you need the right marketing strategy to increase brand awareness and ultimately get the maximum return on your tradeshow dollar. Here […]

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How Hospitals Can Promote Awards to the Community

Posted by Taylor Kennedy on December 14, 2017 in Marketing, Social media

INTRODUCTION Reputation does matter, which is why it’s important for hospitals and healthcare systems to raise community awareness of their commitment to advancing patient-centered care. One way to achieve this goal is through applying and being recognized for healthcare industry awards, such as Leapfrog’s Top Hospital or Best in KLAS. Besides press releases, here are other […]

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Content Marketing in Health Tech

Posted by Jaimie Onasch on November 22, 2017 in Marketing

INTRODUCTION Content marketing can help grow your company’s brand visibility, build its reputation and draw prospects through your sales funnel. According to Demand Metric, content marketing generates three times as many leads as traditional marketing and costs 62 percent less. However, a 2016 HIMSS survey on the state of B2B content marketing in healthcare reveals a gap between […]

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