Four Tips for AEC Firms to Get Started on Content Marketing

Posted by Taylor Kennedy on April 20, 2017 in Marketing

As in other industries, the world of¬†architecture, engineering and construction (AEC) is relying more and more on online/digital means to prospect for new clients. You can’t expect your business development staff to only attend conferences and networking events to build your company’s brand and get invited to respond to RFPs. This is where content marketing […]


Five Things to Include in Your Health Tech Investor Update Letter

Posted by Brian Lee on March 16, 2017 in Marketing

INTRODUCTION Regardless if you have one investor or 12, or you’re in your angel round or Series B, you need to keep your investors updated regularly. But how do you write an investor letter? Should it be short or long? Do you keep it high level or go into details? The key is to cover […]



Seven Tips to Improve Your Healthcare IT Tradeshow Marketing

Posted by Taylor Kennedy on March 3, 2017 in Marketing

INTRODUCTION Healthcare tradeshows provide a one-stop shop to keep up with industry trends, develop new contacts and drive new leads. According to¬†CEIR, 81 percent of tradeshow display attendees have buying authority. With the right marketing strategy, tradeshows can provide your health tech company with increased brand awareness and direct sales opportunities. Here are seven healthcare […]


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