Three Things to Include in Your Funding Round Press Release

Posted by Taylor Kennedy on March 23, 2017 in Public relations

INTRODUCTION Congratulations, your healthcare IT startup has raised a round of funding. Now, how do you get media coverage? One tip for announcing a round of funding includes writing and distributing a press release. This is important because it’s a cost-effective communication method, and it creates brand awareness among your target audience and next round […]



Joining the other side

Posted by Brian Lee on March 1, 2017 in Marketing, Public relations

Kobe Bryant’s agent, Rob Pelinka, will soon be joining the Los Angeles Lakers as the team’s general manager, according to reports. The media have been questioning whether Pelinka will be a good fit, seeing how he has no front office experience, and all of his contract negotiations have always been from the player’s side, not […]



How to Position Your Staff as Subject Matter Experts

Posted by Taylor Kennedy on February 16, 2017 in Branding, Public relations

INTRODUCTION Does your hospital or health tech company want to have the reputation as being the best in certain areas? Perhaps your hospital is renowned for orthopedics, or your startup’s CTO has special insights on interoperability? Positioning a staff member as a subject matter expert (SME) will earn your company credibility among your target audiences. That’s because people […]

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