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Economic impact of beer

Posted by Brian Lee on September 12, 2014 in Public relations

Demonstrating the economic impact of your company or industry is a sound PR strategy in any decade. Check out this sign from Chief Oshkosh Beer, which hasn’t been in production since 1972:

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Takeaways From ALS #IceBucketChallenge

Posted by Taylor Thomas on August 29, 2014 in Marketing, Public relations

By now we’ve all had our social media accounts filled with people dumping buckets of ice water on their heads and making a donation to the Amyotrophic Lateral Sclerosis (ALS) Association. Within the month, it’s no surprise the Association has seen an increase in donations from $1.9 billion to $70.2 billion. But what does this Ice [...]

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PRSA Silver Anvil Awards

Posted by Brian Lee on June 13, 2014 in Public relations

Last night I attended the annual PRSA Silver Anvil awards, which honor the best PR campaigns. The auditorium was full of talented professionals who obviously deserved recognition. I loved the band, which played a song for every award winner based on the name of their entry. For example, an Alzheimer’s campaign elicited “Who are You” [...]

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Best PR practices for energy and utility projects

Posted by Brian Lee on May 8, 2014 in Public relations

Proposed power plants, wind farms and transmission lines are monumental public relations projects. That’s because they require working with many stakeholders (residents, businesses, elected officials, regulators), conducting public outreach (open houses, town hall meetings), changing public opinion (editorials, testimonials) and fighting misinformation (media relations, social media). Here are five best practices to help you get [...]

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Getting in your own way

Posted by Brian Lee on November 6, 2013 in Public relations

I’ve previously stated why media training is important. Today at the Wisconsin Early Stage Symposium, I sat on a panel that talked about messaging and saw firsthand what can go wrong. A woman from the audience stood up to talk about her product, and it was clear that she was struggling. When asked twice about [...]

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Social Media: A chance to put out the fire as soon as there’s smoke

Posted by Adam Ruechel on October 7, 2013 in Public relations, Social media

Last month American clothing designer Kenneth Cole inappropriately tweeted again, this time using the on-going conflict in Syria to promote footwear. After some deserved backlash, he delivered a brief video apology on his Instagram account. Many felt his apology was insincere, and lacked any sort of conviction. Regardless of where one may stand on the Syrian [...]

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Analyzing Ryan Braun’s apology

Posted by Brian Lee on August 23, 2013 in Public relations

I never believed Ryan Braun was telling the truth last year, and I certainly didn’t believe anything in his apology. I’ll admit, he did a few things that you’re supposed to do, which is say you’re sorry and take complete blame (e.g. “I have no one to blame but myself”). But from there,  you could [...]

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Pointless press releases

Posted by Brian Lee on August 14, 2013 in Public relations

A local company (name withheld) distributed a press release today indicating that it was a sponsor of an annual event that took place one month ago. Here are the first two paragraphs: Madison Opera recently staged the 12th annual “Opera in the Park” for the city of Madison. This free annual event is a grand [...]

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Augmented Reality: Engaging or Intrusive?

Posted by Alexis Harrison on June 10, 2013 in Public relations

Can technology become more realistic and interactive without growing more intrusive? It seems every aspect of modern life is being integrated with technology, and with it, people are losing privacy and human interaction. In public relations, this next technological step is augmented reality, which is the use of computer-generated data to reflect real-world images. AR [...]

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The importance of accreditation in PR

Posted by Brian Lee on May 31, 2013 in Public relations

The Public Relations Society of America announced this week that it’s planning to enhance the profile and prestige of the Accredited in Public Relations (APR) Credential. In an article titled, “Should PR pros get accredited?” on PR Daily, I talk about how accreditation helps separate the contenders from the pretenders. That’s because public relations is an experience-based [...]

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