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Timing is everything

Posted by Taylor Thomas on August 14, 2015 in Public relations

PR practitioners should revise the old real estate expression about the three things that matter in property: “location, location, location” to three things that matter in public relations: “timing, timing, timing.” As seen in a recent article in PR News, St. Baldrick’s Foundation used its relationship with its agency partner, FleishmanHillard, to pitch a targeted story that ended up […]

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Cecil the Lion

Posted by Brian Lee on August 4, 2015 in Public relations

In media relations, especially during a crisis, I always tell clients to get their story out first–don’t let others shape your story. (Note: this blog post takes a look at the PR aspect of the Cecil the Lion story, not the morality of it.) Walter Palmer, who killed Cecil, issued a statement through a PR […]

 
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Read the news

Posted by Brian Lee on April 15, 2015 in Public relations

I read news from at least seven media outlets every day. I cannot tell you how many times it has helped me with clients and prospective clients to be up-to-speed on what’s going on in a cross-section of industries. Still, I’m stunned how many PR practitioners don’t read the news. It doesn’t count to “read […]

 
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PR and SEO’s relationship

Posted by Taylor Thomas on January 19, 2015 in Public relations

On face value, SEO and public relations don’t seem like they can integrate, but I can think of a clear example. One aspect of PR includes media relations. You work hard to pitch a story, and your efforts pay off when it gets placement, let’s say in a major publication like the Wall Street Journal. Even […]

 
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Plan ample time for marketing and PR

Posted by Brian Lee on January 2, 2015 in Marketing, Public relations

We’ve been hired last-minute to generate publicity for numerous projects and events–for example, we were brought in to do PR only a few days before a restaurant’s grand opening–so we know it is challenging, but not impossible, to work under such a short timeline. However, individuals and businesses should do themselves a favor and plan […]

 
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Florida State’s reluctant punishment

Posted by Brian Lee on September 20, 2014 in Public relations

Earlier this week, Florida State officials suspended QB Jameis Winston for one half of its game vs. Clemson after he yelled a sexually related profanity in the student union. One half. Really? As analyst Kirk Herbstreit pointed on ESPN College GameDay, either FSU should have disciplined him internally (meaning no game suspension) or suspended him […]

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Economic impact of beer

Posted by Brian Lee on September 12, 2014 in Public relations

Demonstrating the economic impact of your company or industry is a sound PR strategy in any decade. Check out this sign from Chief Oshkosh Beer, which hasn’t been in production since 1972:

 
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Takeaways From ALS #IceBucketChallenge

Posted by Taylor Thomas on August 29, 2014 in Marketing, Public relations

By now we’ve all had our social media accounts filled with people dumping buckets of ice water on their heads and making a donation to the Amyotrophic Lateral Sclerosis (ALS) Association. Within the month, it’s no surprise the Association has seen an increase in donations from $1.9 billion to $70.2 billion. But what does this Ice […]

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PRSA Silver Anvil Awards

Posted by Brian Lee on June 13, 2014 in Public relations

Last night I attended the annual PRSA Silver Anvil awards, which honor the best PR campaigns. The auditorium was full of talented professionals who obviously deserved recognition. I loved the band, which played a song for every award winner based on the name of their entry. For example, an Alzheimer’s campaign elicited “Who are You” […]

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Best PR practices for energy and utility projects

Posted by Brian Lee on May 8, 2014 in Public relations

Proposed power plants, wind farms and transmission lines are monumental public relations projects. That’s because they require working with many stakeholders (residents, businesses, elected officials, regulators), conducting public outreach (open houses, town hall meetings), changing public opinion (editorials, testimonials) and fighting misinformation (media relations, social media). Here are five best practices to help you get […]

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