How to Position Your Staff as Subject Matter Experts

Posted by Taylor Kennedy on February 16, 2017 in Branding, Public relations

INTRODUCTION Does your hospital or health tech company want to have the reputation as being the best in certain areas? Perhaps your hospital is renowned for orthopedics, or your startup’s CTO has special insights on interoperability? Positioning a staff member as a subject matter expert (SME) will earn your company credibility among your target audiences. That’s because people […]

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Three Tips When Selecting a Crisis Spokesperson

Posted by Taylor Kennedy on December 30, 2016 in Public relations

When a hospital has a crisis, it’s important to have the right spokesperson, as this person is the liaison between the hospital and the public (and media). For example, the size and severity of the crisis plays a factor in determining who should serve as spokesperson (e.g. CEO, PR Director, department head, etc.). This person could […]

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Five Tips for Making a Smooth Leadership Transition

Posted by Taylor Kennedy on December 16, 2016 in Public relations

Change is inevitable. When your hospital has a new CEO or president, the communications department has an important role in the leadership transition. Here are five tips for making it go as smoothly as possible. Be open during the hiring process. You don’t have to release names of candidates, but you should include updates on the hiring process […]


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