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What to do When a Physician Makes a Mistake

Posted by Taylor Thomas on April 22, 2016 in Public relations

INTRODUCTION Everyone makes mistakes, but unfortunately when physicians err, the consequences are usually more severe. As a result, having a crisis communications plan to cover this type of scenario, however unlikely, is essential for hospitals and clinics. These plans are designed to protect and restore public confidence in an individual and the organization itself. WHY HAVE A CRISIS COMMUNICATION […]

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PR is not lobbying

Posted by Brian Lee on March 8, 2016 in Public relations

Lobbying is “the act of attempting to influence business and government leaders to create legislation or conduct an activity that will help a particular organization,” according to businessdictionary.com. Public relations may share the same goals and clients as lobbying, but PR is not lobbying. It’s disheartening that the New York State Joint Commission on Public Ethics (JCOPE) wants to […]

 
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The Power of PR

Posted by Brian Lee on January 25, 2016 in Public relations

I’ve always known that public relations can be used to positively affect our society. For me, that notion was reinforced after I listened to U.S. Congressman John Lewis speak at the 2015 PRSA International Conference in Atlanta. Congressman Lewis has spent most of his life fighting for civil rights, and he is the only living “Big Six” leader of the African-American […]

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Choosing the right spokesperson when crisis srikes

Posted by Tom Gavin on November 4, 2015 in Public relations

Sooner or later every organization is going to have to deal with a crisis. Choosing the right spokesperson and making sure they have the proper training will help your organization weather the situation. Here are three different types of spokespeople that could be used in crisis situations. The first and most used option is having the CEO […]

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Uber’s unethical behavior

Posted by Taylor Thomas on September 23, 2015 in Public relations

Since it is PRSA’s Ethics Month, I thought I’d share an example of how a national company violated its business ethics. Uber, the mobile app that instantly connects customers with drivers, knows how to use aggressive tactics (while taking it too far) against its competitor Lyft. According to CNN, since 2013, Uber employees ordered and then cancelled 5,000 […]

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Ethics Month

Posted by Brian Lee on September 21, 2015 in Public relations

This year, I’m serving as the PRSA liaison to the Board of Ethics and Professional Standards (BEPS). September is Ethics Month, and as part of the long lineup of activities, I co-hosted a #RaganChat on the topic. Here’s a transcript of my answers: Q1 @CaptBNL @KirkHazlett: Why are ethics important to the public relations industry? #RaganChat […]

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Timing is everything

Posted by Taylor Thomas on August 14, 2015 in Public relations

PR practitioners should revise the old real estate expression about the three things that matter in property: “location, location, location” to three things that matter in public relations: “timing, timing, timing.” As seen in a recent article in PR News, St. Baldrick’s Foundation used its relationship with its agency partner, FleishmanHillard, to pitch a targeted story that ended up […]

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Cecil the Lion

Posted by Brian Lee on August 4, 2015 in Public relations

In media relations, especially during a crisis, I always tell clients to get their story out first–don’t let others shape your story. (Note: this blog post takes a look at the PR aspect of the Cecil the Lion story, not the morality of it.) Walter Palmer, who killed Cecil, issued a statement through a PR […]

 
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Read the news

Posted by Brian Lee on April 15, 2015 in Public relations

I read news from at least seven media outlets every day. I cannot tell you how many times it has helped me with clients and prospective clients to be up-to-speed on what’s going on in a cross-section of industries. Still, I’m stunned how many PR practitioners don’t read the news. It doesn’t count to “read […]

 
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PR and SEO’s relationship

Posted by Taylor Thomas on January 19, 2015 in Public relations

On face value, SEO and public relations don’t seem like they can integrate, but I can think of a clear example. One aspect of PR includes media relations. You work hard to pitch a story, and your efforts pay off when it gets placement, let’s say in a major publication like the Wall Street Journal. Even […]

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