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Best PR practices for new developments

Posted by Brian Lee on February 16, 2018 in Public relations

INTRODUCTION Proposed developments–including residential, commercial, mixed-use, stadiums and arenas–are monumental public relations projects. That’s because they require: Working with many stakeholders such as residents, neighborhood associations, coalitions, businesses, elected officials and regulators; Conducting public outreach through open houses, town hall meetings and small group meetings; Changing public opinion through editorials, letters-to-the-editor, testimonials; and Fighting misinformation using […]

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C-Suite Still Undervalues PR

Posted by Brian Lee on February 1, 2018 in Public relations

If executives in the C-Suite, which often is missing a Chief Marketing Officer (CMO) and Chief Communications Officer (CC), actually valued PR, companies would: Spend more resources on reputation management. A Deloitte study showed that when your reputation is damaged, there is a corresponding loss of revenue, brand value, customers and/or stock price, Seek the […]

 
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How to Create a Vendor Risk Management Strategy

Posted by Taylor Kennedy on October 17, 2017 in Public relations

INTRODUCTION Crises can happen at any moment–take Chipotle for example. According to an analysis by a risk management company, if the restaurant chain had had a vendor risk management solution, the food may have never been contaminated. It’s also important for hospitals and clinics to have a vendor risk management strategy in place. If a vendor […]

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