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Three Tips When Selecting a Crisis Spokesperson

Posted by Taylor Kennedy on December 30, 2016 in Public relations

When a hospital has a crisis, it’s important to have the right spokesperson, as this person is the liaison between the hospital and the public (and media). For example, the size and severity of the crisis plays a factor in determining who should serve as spokesperson (e.g. CEO, PR Director, department head, etc.). This person could […]

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Five Tips for Making a Smooth Leadership Transition

Posted by Taylor Kennedy on December 16, 2016 in Public relations

Change is inevitable. When your hospital has a new CEO or president, the communications department has an important role in the leadership transition. Here are five tips for making it go as smoothly as possible. Be open during the hiring process. You don’t have to release names of candidates, but you should include updates on the hiring process […]

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How Hospitals Should Handle a Cybersecurity Breach

Posted by Taylor Kennedy on November 17, 2016 in Public relations

Does your hospital have a cybersecurity crisis management plan? According to the 2015 Data Breach Industry Forecast, data breaches cost the healthcare industry $5.6 billion each year. Having a plan could be the difference between a costly and time-consuming ordeal that hurts your reputation or having your valuable information saved. Your communications team should establish […]

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