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3 Communication Tips for a Successful Merger

Posted by Brian Lee on August 9, 2016 in Public relations

Mergers and acquisitions (M&A) are common in many industries, including tech, financial services and healthcare. Following are some communication tips for making sure your combined brand is positioned positively before, during and after the M&A: 1. Look within. While you may initially want to focus on what to say to the public, your first priority should be […]

 
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Transparency in organizations is important

Posted by Brian Lee on July 5, 2016 in Public relations

Time and time again, businesses and organizations make decisions without publicly providing the rationale, and that usually riles up their audiences (e.g. stakeholders, customers, shareholders, etc.). This is one reason why transparency is important. Now let’s look at the upcoming Olympics in Rio. Seven years ago, the members of the International Olympic Committee (IOC) voted for Rio to host […]

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Capacity Building in Healthcare

Posted by Taylor Kennedy on May 6, 2016 in Marketing, Public relations

INTRODUCTION Capacity building, a process of individual and institutional development that leads to higher levels of staff skills and a greater ability to perform useful research, is a trend many hospitals and healthcare providers are adopting. At its core, capacity building is about improving effectiveness at the organizational level. This ranges from dealing with crises (e.g. Zika, Ebola) […]

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What to do When a Physician Makes a Mistake

Posted by Taylor Kennedy on April 22, 2016 in Public relations

INTRODUCTION Everyone makes mistakes, but unfortunately when physicians err, the consequences are usually more severe. As a result, having a crisis communications plan to cover this type of scenario, however unlikely, is essential for hospitals and clinics. These plans are designed to protect and restore public confidence in an individual and the organization itself. WHY HAVE A CRISIS COMMUNICATION […]

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PR is not lobbying

Posted by Brian Lee on March 8, 2016 in Public relations

Lobbying is “the act of attempting to influence business and government leaders to create legislation or conduct an activity that will help a particular organization,” according to businessdictionary.com. Public relations may share the same goals and clients as lobbying, but PR is not lobbying. It’s disheartening that the New York State Joint Commission on Public Ethics (JCOPE) wants to […]

 
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The Power of PR

Posted by Brian Lee on January 25, 2016 in Public relations

I’ve always known that public relations can be used to positively affect our society. For me, that notion was reinforced after I listened to U.S. Congressman John Lewis speak at the 2015 PRSA International Conference in Atlanta. Congressman Lewis has spent most of his life fighting for civil rights, and he is the only living “Big Six” leader of the African-American […]

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Choosing the right spokesperson when crisis srikes

Posted by Tom Gavin on November 4, 2015 in Public relations

Sooner or later every organization is going to have to deal with a crisis. Choosing the right spokesperson and making sure they have the proper training will help your organization weather the situation. Here are three different types of spokespeople that could be used in crisis situations. The first and most used option is having the CEO […]

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Uber’s unethical behavior

Posted by Taylor Kennedy on September 23, 2015 in Public relations

Since it is PRSA’s Ethics Month, I thought I’d share an example of how a national company violated its business ethics. Uber, the mobile app that instantly connects customers with drivers, knows how to use aggressive tactics (while taking it too far) against its competitor Lyft. According to CNN, since 2013, Uber employees ordered and then cancelled 5,000 […]

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Ethics Month

Posted by Brian Lee on September 21, 2015 in Public relations

This year, I’m serving as the PRSA liaison to the Board of Ethics and Professional Standards (BEPS). September is Ethics Month, and as part of the long lineup of activities, I co-hosted a #RaganChat on the topic. Here’s a transcript of my answers: Q1 @CaptBNL @KirkHazlett: Why are ethics important to the public relations industry? #RaganChat […]

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Timing is everything

Posted by Taylor Kennedy on August 14, 2015 in Public relations

PR practitioners should revise the old real estate expression about the three things that matter in property: “location, location, location” to three things that matter in public relations: “timing, timing, timing.” As seen in a recent article in PR News, St. Baldrick’s Foundation used its relationship with its agency partner, FleishmanHillard, to pitch a targeted story that ended up […]

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