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Protecting the Privacy of a High-Profile Patient

Posted by Brian Lee on September 13, 2016 in Public relations

INTRODUCTION The public knows or suspects your hospital has admitted an elected official, celebrity, VIP or other high-profile patient. A situation like this will really test your staff’s knowledge and compliance with HIPAA. Your hospital’s policies and procedures should cover situations on protecting patient confidentiality, but let’s look at how communications should be handled. HOW TO […]

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3 Communication Tips for a Successful Merger

Posted by Brian Lee on August 9, 2016 in Public relations

Mergers and acquisitions (M&A) are common in many industries, including tech, financial services and healthcare. Following are some communication tips for making sure your combined brand is positioned positively before, during and after the M&A: 1. Look within. While you may initially want to focus on what to say to the public, your first priority should be […]

 
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Transparency in organizations is important

Posted by Brian Lee on July 5, 2016 in Public relations

Time and time again, businesses and organizations make decisions without publicly providing the rationale, and that usually riles up their audiences (e.g. stakeholders, customers, shareholders, etc.). This is one reason why transparency is important. Now let’s look at the upcoming Olympics in Rio. Seven years ago, the members of the International Olympic Committee (IOC) voted for Rio to host […]

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