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Alphabet Reminds us to Focus

Posted by Emily McGuire on August 11, 2015 in Doing business

Google was originally created as a web search business but as technology evolves, so has Google’s focus. That is, until yesterday when the answer finding site announced that it has now established a parent company, Alphabet, which will oversee all projects outside Google’s original realm of┬ásearching. This change will allow Google to remain the search […]

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Welcome Emily!

Posted by Brian Lee on June 2, 2015 in Doing business

Say hello to Emily McGuire, Revelation’s intern this summer. The rising junior at UW-Whitewater is an active member of PRSSA. A native of Dodgeville, Wis., Emily previously interned at Lands’ End.

 
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Great customer service

Posted by Brian Lee on March 13, 2015 in Doing business

Last month, I ordered a black, leather wallet from Amazon.com. When it arrived, I was stunned to see I received a brown, plastic wallet instead. So I begrudgingly started the return process and thought, what an annoyance to have to go through this (e.g. shipping it back) when it wasn’t my fault. It turns out […]

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Bad leaders = bad organizations

Posted by Brian Lee on November 7, 2014 in Doing business

Good leaders are invaluable to an organization. Bad leaders are poisonous. That’s obvious, isn’t it? According to a Forbes article, “The result of bad leadership is low morale, high turnover and a decreased ability to have any sustainable success.” I see bad leadership all the time in all industries, including sports. Last month, with the […]

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When to say good-bye

Posted by Brian Lee on June 25, 2014 in Doing business

If you’ve worked in the agency world long enough, you’ve invariably landed a client that had a bad split with its previous agency. In some cases, the agency wasn’t the right fit. In other cases, the client wasn’t the right fit. The latter appears to be the situation in Cramer-Krasselt’s public split with Panera Bread. […]

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Train your employees properly

Posted by Brian Lee on May 16, 2014 in Doing business

In an attempt to shop local, I placed an order online from an area embroidery store. I called today to ask about my order, and the woman who answered the phone couldn’t help with any of my issues: How to edit my address How long for order fulfillment What my order costs How to look […]

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Test your products before launching them!

Posted by Brian Lee on January 3, 2014 in Doing business

I’m stunned by the lack of product testing these days. Companies spend a lot of money and time on R&D, but then they don’t spend anything on seeing if their product is actually functional. An article on MarketWatch discusses Microsoft’s latest iteration of its Surface tablet, after the first version had disappointing sales: The software […]

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When communications professionals get together

Posted by Brian Lee on December 5, 2013 in Doing business, Personal Note, PR and ad industry

In 2008, when I was president of PRSA-Madison and vice-president of Ad 2 Madison, I noticed that we had so many communications groups in town, yet we never got together. That notion is extra odd when you consider in the working world, most communications is integrated, meaning that people in PR, marketing, graphic design, etc., […]

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Why review sites like Yelp are bad

Posted by Brian Lee on November 20, 2013 in Doing business, Social media

Snarky comments on online news articles really annoy me, but a close second are the reviews found on sites like Yelp. Let’s be honest. The reviews are often useless. You will often find someone who: Thinks their reviews are the best thing since sliced bread and adds meaningless prose to sound more sophisticated, Likes or […]

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If the NFL were more like other industries

Posted by Brian Lee on September 11, 2013 in Doing business

The NFL is really an oddity in a business sense. The primary example of this is that it’s exempt from antitrust laws, otherwise it couldn’t control the amateur draft, salary cap, free agency restrictions and TV rights the way it currently does (by colluding). After the Green Bay Packers signed QB Scott Tolzien, who was […]

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