Being a Thankful Entrepreneur

Posted by Brian Lee on November 25, 2015 in Doing business

Madison’s startup scene has grown exponentially over the past five years. For example, when I helped to launch Madworks Coworking at University Research Park in summer 2013, three other coworking spaces opened around the same time. Thus, we went from one to four, just like that. As a result, there’s no better time to start […]


Entrepreneurship: What to Prioritize

Posted by Brian Lee on October 8, 2015 in Doing business

This is part one of a five-part series looking at the biggest mistakes entrepreneurs make. It’s a given that everyone is busy these days, but to what degree? The phrase “I’m too busy” usually means you’re not making the right priorities. Limit Your Daily Distractions I know this seems obvious, but let me give you an […]



Getting a job in PR/marketing

Posted by Brian Lee on September 3, 2015 in Doing business

I receive requests for information interviews on a regular basis. I enjoy helping students, recent grads, people who moved recently, former reporters and the like. However, “help” is the operative word. It saddens me to find out that after laying a complete roadmap–where to network, who the players are, how to build experience, etc.–some of the people […]


Alphabet reminds us to focus

Posted by Emily McGuire on August 11, 2015 in Doing business

Google was originally created as a web search business but as technology evolves, so has Google’s focus. That is, until yesterday when the answer finding site announced that it has now established a parent company, Alphabet, which will oversee all projects outside Google’s original realm of searching. This change will allow Google to remain the search […]

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Welcome Emily!

Posted by Brian Lee on June 2, 2015 in Doing business

Say hello to Emily McGuire, Revelation’s intern this summer. The rising junior at UW-Whitewater is an active member of PRSSA. A native of Dodgeville, Wis., Emily previously interned at Lands’ End.


Great customer service

Posted by Brian Lee on March 13, 2015 in Doing business

Last month, I ordered a black, leather wallet from Amazon.com. When it arrived, I was stunned to see I received a brown, plastic wallet instead. So I begrudgingly started the return process and thought, what an annoyance to have to go through this (e.g. shipping it back) when it wasn’t my fault. It turns out […]



Bad leaders = bad organizations

Posted by Brian Lee on November 7, 2014 in Doing business

Good leaders are invaluable to an organization. Bad leaders are poisonous. That’s obvious, isn’t it? According to a Forbes article, “The result of bad leadership is low morale, high turnover and a decreased ability to have any sustainable success.” I see bad leadership all the time in all industries, including sports. Last month, with the […]



When to say good-bye

Posted by Brian Lee on June 25, 2014 in Doing business

If you’ve worked in the agency world long enough, you’ve invariably landed a client that had a bad split with its previous agency. In some cases, the agency wasn’t the right fit. In other cases, the client wasn’t the right fit. The latter appears to be the situation in Cramer-Krasselt’s public split with Panera Bread. […]



Train your employees properly

Posted by Brian Lee on May 16, 2014 in Doing business

In an attempt to shop local, I placed an order online from an area embroidery store. I called today to ask about my order, and the woman who answered the phone couldn’t help with any of my issues: How to edit my address How long for order fulfillment What my order costs How to look […]



Test your products before launching them!

Posted by Brian Lee on January 3, 2014 in Doing business

I’m stunned by the lack of product testing these days. Companies spend a lot of money and time on R&D, but then they don’t spend anything on seeing if their product is actually functional. An article on MarketWatch discusses Microsoft’s latest iteration of its Surface tablet, after the first version had disappointing sales: The software […]


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