How to Handle Common Guest Complaints

Posted by Jaimie Onasch on August 11, 2017 in Branding

INTRODUCTION In hospitality, customer complaints are to some extent, inevitable. While complaints may seem like a burden, you should embrace them as a way to collect direct feedback about how your operation is running. Complaints can provide insight to a problem with facilities, services, staff, training, internal processes or even marketing. Furthermore, guest complaints offer […]



How to Position Your Staff as Subject Matter Experts

Posted by Taylor Kennedy on February 16, 2017 in Branding, Public relations

INTRODUCTION Does your hospital or health tech company want to have the reputation as being the best in certain areas? Perhaps your hospital is renowned for orthopedics, or your startup’s CTO has special insights on interoperability? Positioning a staff member as a subject matter expert (SME) will earn your company credibility among your target audiences. That’s because people […]

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How to Rebrand Your Hotel

Posted by Brian Lee on February 7, 2017 in Branding

INTRODUCTION Did you recently take over an existing hotel? Have you lost your existing customer base? Or is it simply time to freshen things up? In regards to the importance of rebranding your hotel, resort or bed & breakfast, you must portray to guests that the changes will benefit them (vs. to your owners or shareholders). […]


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