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Three Steps to Building Online Engagement with the Healthcare Community

Posted by Taylor Kennedy on June 14, 2017 in Social media

INTRODUCTION Research by the Commonwealth Fund shows that community partnerships and initiatives improve a health plan’s image and helps build relationships with providers. These days, it’s even more important to build engagement with the community because the Affordable Care Act requires some hospitals (nonprofit) to perform a community health needs assessment every three years. Following are […]

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Using Twitter to Promote Healthcare IT Expertise

Posted by Jaimie Onasch on June 6, 2017 in Social media

INTRODUCTION Twitter can be a useful tool for promoting knowledge and expertise in a particular field, including healthcare IT. An infographic from CDW shows that the role of social media in healthcare is on the rise, with 45 percent of U.S. adults searching health-related topics on those platforms. Instead of creating a Twitter account for […]

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Tuesday Tips: Two Scheduling Tools to Make Social Media Management Easier

Posted by Madeleine Bell on August 16, 2016 in Social media

Do you ever feel overwhelmed with creating a new post for each of your social media accounts every day? Perhaps you find that you don’t have the time because you need to finish a deadline-sensitive project or you have a case of writer’s block, and you ultimately end up posting something that you nor your readers care about. […]

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