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Using Twitter for Energy and Utility Project Siting

Posted by Brian Lee on February 12, 2015 in Social media

Introduction Twitter is a microblog, allowing you 140 characters at a time to share your thoughts and spread your messages. It’s a required social media platform for any B2C company. Why Use Twitter for Energy and Utility Project Siting Twitter can be considered the mouth and ears of a company. The mouth portion will help [...]

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Using SlideShare for Energy and Utility Project Siting

Posted by Brian Lee on January 29, 2015 in Social media

Introduction With more than 60 million monthly visitors, SlideShare is the world’s largest network for sharing presentations. Users may upload their presentations in formats including PowerPoint, Keynote, Open Office, PDF and video. As a result, SlideShare is a key social media tool for educating target audiences during a public involvement campaign for your energy or [...]

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Using Facebook for Energy and Utility Project Siting

Posted by Brian Lee on January 15, 2015 in Social media

Introduction Facebook’s popularity, along with its ability to combine photos, videos and commentary, makes it a requisite social media tool for any energy and utility project, especially those that require public involvement. Why Use Facebook for Energy and Utility Project Siting Let’s start by explaining that Facebook is best used for customer retention, not customer [...]

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Instagram Trumps Twitter’s Numbers

Posted by Taylor Thomas on December 12, 2014 in Social media

This week, it was reported Instagram now has 300 million monthly active users, bypassing Twitter’s 284 million. Some might find those numbers odd, considering how often the media urges users to tweet instead of sending in a picture. However, personally I find Instagram visually easier to look at and understand. When I log into the [...]

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Manage your Facebook News Feed

Posted by Taylor Thomas on November 14, 2014 in Social media

According to Facebook product manager Greg Marra, there are about 1,500 different stories that can appear in a users News Feed on any given day. However, because of the algorithms behind the program, users only see about 150. If you’re one of many thinking how nice it would be to manage your News Feed, you’re [...]

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Competitor to Facebook?

Posted by Taylor Thomas on October 17, 2014 in Social media

Is there a new social network sheriff in town? At one point, creators of the ad-free social network Ello thought it could be the next big thing. However since it launched a few weeeks ago, user numbers have seemed to collapse. Ello launched in August by invitation-only to roughly 90 users. Creators thought in a [...]

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Using Social Media for Business

Posted by Brian Lee on August 14, 2014 in Social media

Anyone who has ever written a book knows it’s easier said than done. But a vision came true this month as we published our first e-book, Using Social Media for Business. Here’s a description of it: Social media is an integral part of marketing your business or organization, but which tools should you choose to [...]

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What Snapchat’s geofilters mean for brands

Posted by Elise Otten on July 30, 2014 in Social media

Snapchat announced earlier this month a new feature called Geofilters that will add unique filters to photos based on a user’s location. With a quick swipe to the right, users can unlock these filters depending on their current locations and receive a text or graphic sticker overlaying the photo. So far the new feature has [...]

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New sheriff in town

Posted by Taylor Thomas on July 11, 2014 in Social media

We knew that YouTube is the No. 2 search engine behind Google, but did you know that it recently took over the top spot in another category? A new study from Adriot Digital showed that 68 percent of TV viewers surveyed said they consume video content from YouTube, compared to the 51 percent who consume [...]

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How AEC companies can use social media

Posted by Elise Otten on May 29, 2014 in Social media

Even though architecture, engineering and construction (AEC) companies are primarily B2B, it doesn’t mean they can’t be active on B2C-based social media platforms. A strong social media presence can brand your staff, promote your work and connect with prospective clients. Here are seven social media platforms your company should consider using: 1. Facebook. Instead of [...]

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