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Tuesday Tips: Two Scheduling Tools to Make Social Media Management Easier

Posted by Madeleine Bell on August 16, 2016 in Social media

Do you ever feel overwhelmed with creating a new post for each of your social media accounts every day? Perhaps you find that you don’t have the time because you need to finish a deadline-sensitive project or you have a case of writer’s block, and you ultimately end up posting something that you nor your readers care about. […]

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There are no rules to using Facebook

Posted by Brian Lee on August 5, 2016 in Social media

In the social media class I teach, I often have students who are learning how to use Facebook Pages for business but don’t use Facebook at all on a personal level. I always recommend that they experience Facebook as a regular user to gain a better understanding of how and why their audiences use it. […]

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Presidential campaign social media strategies

Posted by Taylor Kennedy on July 26, 2016 in Social media

If you’re a social media junkie like I am, you’ve noticed the two presidential candidates’ social media strategies couldn’t be more different if they tried. Recently, after President Obama endorsed Hillary Clinton, Donald Trump tweeted “Obama just endorsed Crooked Hillary. He wants four more years of Obama – but nobody else does!” Within five minutes, […]

 
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Instagram Hits Half a Billion Users

Posted by Madeleine Bell on July 1, 2016 in Social media

Instagram hit a significant milestone at the end of June, announcing it now has more than half a billion active users, with more than 200 million people using it at least once a day. The app was purchased in 2012 by Facebook for $1 billion. Since its acquisition, Instagram also has launched three standalone apps: […]

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Using Social Media for Business 2016

Posted by Brian Lee on April 14, 2016 in Social media

Social media evolves so quickly. As a result, we published recently an update to our e-book, Using Social Media for Business: 19 Ways to Use Popular Social Media Platforms to Achieve Your Business Objectives. Here’s a brief description of it: Social media is an integral part of marketing your business or organization, but which tools […]

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Facebook does it again

Posted by Taylor Kennedy on February 26, 2016 in Social media

Everyone has their own reasons for being on social media, including Facebook, but does everyone want to know that Johnny is feeling ‘haha’ because of something his friend posted? Well now we will, as a result of Facebook’s launch of Reactions. Facebook Creator Mark Zuckerberg made the change because the platform needed another way for users […]

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How to spot fake social media ‘experts’

Posted by Brian Lee on February 19, 2016 in Social media

Unfortunately in or the field of social media consulting, the barrier to entry is low. People with little experience and expertise can claim to be a social media guru/expert/wizard/ninja/etc. The other day, I received an email from an obvious pretender. He claims he is able to “grow and manage social media communities for PR/media relations and marketing […]

 
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Twitter to lend hand in Democratic debate

Posted by Taylor Kennedy on October 26, 2015 in Politics, Social media

In an attempt to become the world’s real-time source for information, Twitter announced today it will partner with CBS News for the second Democratic debate, which takes place on Nov. 14. The app will provide real-time data on viewer insights, live reactions and questions that will then be relayed to CBS and used in its […]

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Monitoring your brand mentions

Posted by Tom Gavin on October 2, 2015 in Branding, Social media

Recently, Eveready’s marketing team was criticized for not seizing the opportunity when their company’s name was mentioned during a live presidential debate. Knowing what people are saying about your brand is important, but expecting marketing teams to monitor and respond to live TV the same way they respond to mentions on social media is just not […]

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Utilities companies and social media

Posted by Brian Lee on September 15, 2015 in Social media

I have a published article titled, “Utility Use of Social Media in Siting” in the October 2015 issue of Natural Gas & Electricity. In addition to siting for public projects such as wind farms and generating plants, I also discuss how utility companies can use social media in day-to-day PR, marketing and community relations. Want to […]

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