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Improving Digital Literacy in Hospitals

Posted by Jaimie Onasch on January 25, 2018 in Social media

INTRODUCTION Digital literacy is essential for communication, collaboration and advocacy in the world of healthcare. Patients are becoming more empowered, turning to the Internet and social media for medical information and using digital devices/apps to take control of their health. Meanwhile, telemedicine and mHealth are on the rise. Yet, many hospitals are slow to incorporate emerging technologies into […]

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How Digital Affected Agency Staffing

Posted by Brian Lee on January 11, 2018 in Doing business, Social media

Here’s my prediction for 2018: more and more companies will take social media and digital marketing management in-house. Reason 1: the supply of people who can manage social/digital continues to increase. Ten years ago, that was not the case. Smart agencies hired people who had the skills or trained staff to learn. Some people even […]

 
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How Hospitals Can Promote Awards to the Community

Posted by Taylor Kennedy on December 14, 2017 in Marketing, Social media

INTRODUCTION Reputation does matter, which is why it’s important for hospitals and healthcare systems to raise community awareness of their commitment to advancing patient-centered care. One way to achieve this goal is through applying and being recognized for healthcare industry awards, such as Leapfrog’s Top Hospital or Best in KLAS. Besides press releases, here are other […]

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