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Six new apps worth trying

Posted by Alexandra Offerdahl on April 8, 2013 in Apps, Social media

As I was sitting on a bus last week surrounded by students on spring break, I couldn’t help but notice how many of us were on our phones. Not to exaggerate, but nine out of 10 students were on their phone. Then I noticed that we weren’t just using our phones for texting or calling, we were [...]

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Social Media as the Dairy Industry’s Advertising Outlet

Posted by Kristin Sprengeler on April 5, 2013 in Social media

When you think of the Wisconsin dairy industry, do you picture farmers milking black and white cows, driving tractors, making cheese, and using social media? It should come as no surprise that like many other businesses today, the next generation of digital natives also is using social media such as Twitter, LinkedIn, foursquare and Facebook [...]

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Facebook’s News Feed Redesign

Posted by Natalie Hurley on March 20, 2013 in Social media

On Thursday, Facebook announced a major redesign of its News Feed. This redesign is the first major change to the News Feed since Facebook came into existence. Facebook founder and CEO Mark Zuckerberg said in a statement, “News Feed is one of the most important services that we build.” The most noticeable change is that content [...]

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How lobbyists can use social media

Posted by Brian Lee on January 8, 2013 in Politics, Social media

I recently gave a presentation on social media at an Association for Wisconsin Lobbyists meeting. I’ve worked on campaigns that are based on getting various legislation passed or defeated, so I’m familiar with the process. I showed in my presentation that social media is a necessity for lobbying, as it goes hand-in-hand with other tried-and-true [...]

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Create your own newspaper

Posted by Brian Lee on December 19, 2012 in Apps, Social media

I often talk about how personalization and customization have become more prevalent through social media. If you think of traditional broadcast media such as TV, newspapers or radio, there’s no real choice by the consumers in the content they receive. For example, I can’t turn on the radio to an oldies station and pick the [...]

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The definition of Facebook creeping

Posted by Emilie Buckman on December 12, 2012 in Apps, Social media

I feel like a creep. Social media and technology made me and everyone else into creeps. With a constant stream of accessible information, I know too much about people and their private life. It’s not necessarily that I am seeking this information out. Rather it’s a constant presence and that is too prevalent to ignore. [...]

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The explosion of K-Pop

Posted by Brian Lee on November 5, 2012 in Social media

YouTube has launched the careers of musical artists such as Justin Bieber and Arnel Pineda (current lead singer of Journey). Now’s it launching an entire genre of music called K-Pop. I bet more people are familiar with K-Pop–which is pop music from South Korea–than they realize. Just turn on the radio or go online to [...]

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#firstworldproblems

Posted by Emilie Buckman on October 29, 2012 in Marketing, Social media

Sometime I think our internet savvy, hyper-aware generation can be too detached for its own good.  Need an example? Look at the twitter account @firstworldroblems. Don’t get me wrong when I first saw the tweets I thought they were entertaining. And I am definitely guilty of complaining about trivial inconveniences associated with living a country [...]

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Think before you tweet

Posted by Emilie Buckman on October 10, 2012 in Social media

Ugh, Michael Vick. If I am Michael Vick, you better believe I am going to edit any and all information I send out to avoid even the slightest reference to dogs. So when I hear about a picture he posted on Twitter, in which an astute online follower noticed a box of Milk-bone dog biscuits, [...]

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When heads roll …

Posted by Brian Lee on October 3, 2012 in Public relations, Social media

Someone tweeting for @KitchenAidUSA posted “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics” during the debate. It was immediately taken down and replaced with this apology: “Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion. #nbcpolitics” [...]

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