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The next level of social media interaction

Posted by David Bartscher on April 11, 2014 in Social media

Customer interaction through social media platforms gives users a greater sense of connection with the company. Whether it be through social media contests, answering questions or a simple shout-out, people thrive for these types of social interactions. According to a recent study by the market-research firm Ipsos, 52 percent of consumers are motivated to stay [...]

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The Secret’s Out – the New Social Media App

Posted by Katie Unger on March 26, 2014 in Social media

Instagram shows your whole network how much fun you’re having. Twitter announces your thoughts or whereabouts to your followers. Facebook shows your “likes” and highlights to all your friends. But what if we took away the name attached to your information – what if there was an app that simply allowed you to speak your [...]

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How Community and Technical Colleges Should Use Social Media

Posted by Taylor Thomas on March 21, 2014 in Social media

There are thousands of community and technical colleges in the United States, so how can administrators and marketers make their school stand out from their competition to reach their target markets? Here’s how community and technical colleges can use social media effectively: Use targeted marketing. Avoid a one-size-fits-all-approach in which you blast the same message to [...]

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Facebook: the best personalized newspaper?

Posted by David Bartscher on March 14, 2014 in Social media

In early February, Facebook introduced a new data-driven mobile application to the market called Facebook Paper, which attempts to deliver exactly the information you want to see based on the stories you click. Facebook Paper is not only a new app for checking out your Facebook news feed, but a new way to discover and [...]

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Twitter marketing during TV events

Posted by Brian Lee on March 5, 2014 in Marketing, Social media

I feel bad for the people who have to manage the Twitter accounts of major brands during live events like the Super Bowl and the Oscars because it can’t be easy to stay on your toes for 3+ hours. For example, you never know about the spontaneous things that happen, such as the safety during [...]

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How AEC marketers can use Twitter?

Posted by Brian Lee on February 14, 2014 in Social media

Twitter is about creating conversations between people. In most industries, including AEC, conversations are often the result of sharing value with your connections. In my opinion, one of the easiest and best ways to share value is by creating relevant content for your connections. The content can take the form of photos, videos, podcasts, white [...]

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LinkedIn for B2B marketing

Posted by Brian Lee on December 11, 2013 in Social media

In addition to teaching a social media class and doing speaking engagements on social media, I had the opportunity recently to talk about LinkedIn at an expo and be interviewed for a magazine article about LinkedIn. My big takeaway is always about how LinkedIn is well-suited for research, networking, job hunting, recruiting and even business-to-business [...]

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Why review sites like Yelp are bad

Posted by Brian Lee on November 20, 2013 in Doing business, Social media

Snarky comments on online news articles really annoy me, but a close second are the reviews found on sites like Yelp. Let’s be honest. The reviews are often useless. You will often find someone who: Thinks their reviews are the best thing since sliced bread and adds meaningless prose to sound more sophisticated, Likes or [...]

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Social Media: A chance to put out the fire as soon as there’s smoke

Posted by Adam Ruechel on October 7, 2013 in Public relations, Social media

Last month American clothing designer Kenneth Cole inappropriately tweeted again, this time using the on-going conflict in Syria to promote footwear. After some deserved backlash, he delivered a brief video apology on his Instagram account. Many felt his apology was insincere, and lacked any sort of conviction. Regardless of where one may stand on the Syrian [...]

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Don’t cross your social media platforms

Posted by Brian Lee on September 30, 2013 in Social media

When you run promotions through social media, make it as easy as possible for entrants. For example, don’t tell people on Facebook to do something on YouTube to enter. Or in the case of the Oakland Athletics, don’t tell fans on Instagram to post a Vine video on Twitter:

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