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Twitter to lend hand in Democratic debate

Posted by Taylor Thomas on October 26, 2015 in Politics, Social media

In an attempt to become the world’s real-time source for information, Twitter announced today it will partner with CBS News for the second Democratic debate, which takes place on Nov. 14. The app will provide real-time data on viewer insights, live reactions and questions that will then be relayed to CBS and used in its […]

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Monitoring your brand mentions

Posted by Tom Gavin on October 2, 2015 in Branding, Social media

Recently, Eveready’s marketing team was criticized for not seizing the opportunity when their company’s name was mentioned during a live presidential debate. Knowing what people are saying about your brand is important, but expecting marketing teams to monitor and respond to live TV the same way they respond to mentions on social media is just not […]

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Utilities companies and social media

Posted by Brian Lee on September 15, 2015 in Social media

I have a published article titled, “Utility Use of Social Media in Siting” in the October 2015 issue of Natural Gas & Electricity. In addition to siting for public projects such as wind farms and generating plants, I also discuss how utility companies can use social media in day-to-day PR, marketing and community relations. Want to […]

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Wallpapers Deleted by Twitter

Posted by Emily McGuire on July 24, 2015 in Social media

This week Twitter removed users’ customized backgrounds and replaced them with a simple off-white background. Social media is a tool for branding yourself, many users felt that personalized backgrounds on Twitter were a form of self-branding. Now, background images are only available on Tweet pages, list pages and collections pages, according to Twitter. Many Twitter users […]

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Instagram Moves to the Web

Posted by Taylor Thomas on July 21, 2015 in Social media

We know that Instagram is a mobile app, but the company recently announced it’s bringing searching capabilities to the web. Users will now be able to search for hashtags, profiles and locations on the web using Instagram.com, which is continually looking more and more like the mobile version. According to Instagram, users drove their web […]

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Facebook adds scrapbook feature

Posted by Taylor Thomas on April 3, 2015 in Social media

Children under the age of 13 can now have a presence on Facebook, sort of. Facebook recently announced its latest feature, which allows parents to tag photos of their children (or pet) to create a scrapbook. To start a scrapbook for your child, go to your profile, click on “About” and click on “Family and […]

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Facebook May Host News Content

Posted by Gabrielle Moehrke on March 27, 2015 in Social media

This week, the New York Times released an article stating that Facebook has been in contact with half a dozen media companies to begin testing a new format to host news content inside Facebook rather than linking back to the publisher’s website. Facebook believes that the time it takes to open up the link on […]

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Twitter and Rhapsody to work together

Posted by Taylor Thomas on March 20, 2015 in Marketing, Social media

Music legality and streaming have been hot topics, especially at the annual SXSW Conference in Austin, Texas. This week it was announced that Twitter and Rhapsody have joined forces so users can now stream full-length tracks on the app even if they don’t have a subscription. This feature can be made possible due to Twitter’s […]

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Using Twitter for Energy and Utility Project Siting

Posted by Brian Lee on February 12, 2015 in Social media

Introduction Twitter is a microblog, allowing you 140 characters at a time to share your thoughts and spread your messages. It’s a required social media platform for any B2C company. Why Use Twitter for Energy and Utility Project Siting Twitter can be considered the mouth and ears of a company. The mouth portion will help […]

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Using SlideShare for Energy and Utility Project Siting

Posted by Brian Lee on January 29, 2015 in Social media

Introduction With more than 60 million monthly visitors, SlideShare is the world’s largest network for sharing presentations. Users may upload their presentations in formats including PowerPoint, Keynote, Open Office, PDF and video. As a result, SlideShare is a key social media tool for educating target audiences during a public involvement campaign for your energy or […]

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