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New sheriff in town

Posted by Taylor Thomas on July 11, 2014 in Social media

We knew that YouTube is the No. 2 search engine behind Google, but did you know that it recently took over the top spot in another category? A new study from Adriot Digital showed that 68 percent of TV viewers surveyed said they consume video content from YouTube, compared to the 51 percent who consume [...]

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How AEC companies can use social media

Posted by Elise Otten on May 29, 2014 in Social media

Even though architecture, engineering and construction (AEC) companies are primarily B2B, it doesn’t mean they can’t be active on B2C-based social media platforms. A strong social media presence can brand your staff, promote your work and connect with prospective clients. Here are seven social media platforms your company should consider using: 1. Facebook. Instead of [...]

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Good and bad #hashtag practices

Posted by Taylor Thomas on May 1, 2014 in Social media

Last year, according to the Interbrand 100 list that reveals the world’s top 100 brands and their activity on Twitter, 97 percent of the brands posted at least one tweet that included a hashtag. It seems that nowadays, we can’t think of social media without the usage of them. Whether it’s highlighting a significant event [...]

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The next level of social media interaction

Posted by David Bartscher on April 11, 2014 in Social media

Customer interaction through social media platforms gives users a greater sense of connection with the company. Whether it be through social media contests, answering questions or a simple shout-out, people thrive for these types of social interactions. According to a recent study by the market-research firm Ipsos, 52 percent of consumers are motivated to stay [...]

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The Secret’s Out – the New Social Media App

Posted by Katie Unger on March 26, 2014 in Social media

Instagram shows your whole network how much fun you’re having. Twitter announces your thoughts or whereabouts to your followers. Facebook shows your “likes” and highlights to all your friends. But what if we took away the name attached to your information – what if there was an app that simply allowed you to speak your [...]

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How Community and Technical Colleges Should Use Social Media

Posted by Taylor Thomas on March 21, 2014 in Social media

There are thousands of community and technical colleges in the United States, so how can administrators and marketers make their school stand out from their competition to reach their target markets? Here’s how community and technical colleges can use social media effectively: Use targeted marketing. Avoid a one-size-fits-all-approach in which you blast the same message to [...]

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Facebook: the best personalized newspaper?

Posted by David Bartscher on March 14, 2014 in Social media

In early February, Facebook introduced a new data-driven mobile application to the market called Facebook Paper, which attempts to deliver exactly the information you want to see based on the stories you click. Facebook Paper is not only a new app for checking out your Facebook news feed, but a new way to discover and [...]

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Twitter marketing during TV events

Posted by Brian Lee on March 5, 2014 in Marketing, Social media

I feel bad for the people who have to manage the Twitter accounts of major brands during live events like the Super Bowl and the Oscars because it can’t be easy to stay on your toes for 3+ hours. For example, you never know about the spontaneous things that happen, such as the safety during [...]

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How AEC marketers can use Twitter?

Posted by Brian Lee on February 14, 2014 in Social media

Twitter is about creating conversations between people. In most industries, including AEC, conversations are often the result of sharing value with your connections. In my opinion, one of the easiest and best ways to share value is by creating relevant content for your connections. The content can take the form of photos, videos, podcasts, white [...]

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LinkedIn for B2B marketing

Posted by Brian Lee on December 11, 2013 in Social media

In addition to teaching a social media class and doing speaking engagements on social media, I had the opportunity recently to talk about LinkedIn at an expo and be interviewed for a magazine article about LinkedIn. My big takeaway is always about how LinkedIn is well-suited for research, networking, job hunting, recruiting and even business-to-business [...]

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