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New threat to political ads

Posted by Whitney Trotta on December 30, 2011 in Marketing

Political advertising in Iowa appears to be “politics as usual.” This December, $10 million was spent on television and radio ads in Iowa by Republican candidates and, to a larger extent, Super PACs. $10 million could feed 40 million hungry children! This kind of spending, however, is not new to politics. And there’s nothing new [...]

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I guess I’m a mean one, Mr. Grinch

Posted by Emilie Buckman on December 23, 2011 in Television

Not to be a Grinch but I am ready for the holiday season to be over. Well, let me clarify a bit.  I am ready for the holiday advertising season to be over.  Don’t take that the wrong; there a plenty of wonderful, sentimental ads that come out around this time of year. But they [...]

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Celebrity spokespeople

Posted by Brian Lee on December 21, 2011 in Branding, PR and ad industry

I was watching a Kia commercial featuring Blake Griffin of the Los Angeles Clippers, and I thought to myself, wow he is one un-charismatic spokesperson. What are advertisers thinking when they choose such boring celebrity spokespeople? Griffin endorses Kia, AT&T and Subway, among others. That’s odd to me, since Griffin is not even a fan [...]

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The Packers brand

Posted by Emilie Buckman on December 14, 2011 in Branding, Sports

I mentioned before I grew up in Green Bay, Wis., but for this post it bears repeating.  As a born and raised resident of Titletown my perception of what it means to be from an NFL city is skewed.  I grew up assuming every other city with a NFL franchise produced fans with the same [...]

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Red vs. white

Posted by Emilie Buckman on December 5, 2011 in Branding, Marketing

Certain things you don’t mess with and you usually have to find out what those things are the hard way.  Is seems like Coca-Cola is one of things, in more than one way. Everyone knows the cautionary tale of New Coke and the loyalty of Coke purists!  But I don’t think Coke was aware that [...]

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