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New threat to political ads

Posted by Whitney Trotta on December 30, 2011 in Marketing

Political advertising in Iowa appears to be “politics as usual.” This December, $10 million was spent on television and radio ads in Iowa by Republican candidates and, to a larger extent, Super PACs. $10 million could feed 40 million hungry children! This kind of spending, however, is not new to politics. And there’s nothing new […]

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I guess I’m a mean one, Mr. Grinch

Posted by Emilie Buckman on December 23, 2011 in Television

Not to be a Grinch but I am ready for the holiday season to be over. Well, let me clarify a bit.  I am ready for the holiday advertising season to be over.  Don’t take that the wrong; there a plenty of wonderful, sentimental ads that come out around this time of year. But they […]

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Celebrity spokespeople

Posted by Brian Lee on December 21, 2011 in Branding, PR and ad industry

I was watching a Kia commercial featuring Blake Griffin of the Los Angeles Clippers, and I thought to myself, wow he is one un-charismatic spokesperson. What are advertisers thinking when they choose such boring celebrity spokespeople? Griffin endorses Kia, AT&T and Subway, among others. That’s odd to me, since Griffin is not even a fan […]

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