New threat to political ads
Political advertising in Iowa appears to be “politics as usual.” This December, $10 million was spent on television and radio ads in Iowa by Republican candidates and, to a larger extent, Super PACs. $10 million could feed 40 million hungry children! This kind of spending, however, is not new to politics. And there’s nothing new [...]
I guess I’m a mean one, Mr. Grinch
Not to be a Grinch but I am ready for the holiday season to be over. Well, let me clarify a bit. I am ready for the holiday advertising season to be over. Don’t take that the wrong; there a plenty of wonderful, sentimental ads that come out around this time of year. But they [...]
Celebrity spokespeople
I was watching a Kia commercial featuring Blake Griffin of the Los Angeles Clippers, and I thought to myself, wow he is one un-charismatic spokesperson. What are advertisers thinking when they choose such boring celebrity spokespeople? Griffin endorses Kia, AT&T and Subway, among others. That’s odd to me, since Griffin is not even a fan [...]
The Packers brand
I mentioned before I grew up in Green Bay, Wis., but for this post it bears repeating. As a born and raised resident of Titletown my perception of what it means to be from an NFL city is skewed. I grew up assuming every other city with a NFL franchise produced fans with the same [...]
Red vs. white
Certain things you don’t mess with and you usually have to find out what those things are the hard way. Is seems like Coca-Cola is one of things, in more than one way. Everyone knows the cautionary tale of New Coke and the loyalty of Coke purists! But I don’t think Coke was aware that [...]