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Welcome Katelyn!

Posted by Brian Lee on May 28, 2012 in Revelation

Katelyn Youngblood is our public relations intern for Summer 2012. She is a junior-to-be in the School of Journalism at UW-Madison and hails from Menomonee Falls. Katelyn will assist in media relations, event planning and issues management for our clients.

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…I’m kind of into it

Posted by Emilie Buckman on May 21, 2012 in Marketing, Television

I always think it’s funny when people are deluded enough to think they aren’t swayed by advertising.  (And no worries, I consider myself in that generalization.) We all want to believe that we are smarter than most, that we are in on the joke. But let’s be honest we are all influenced in ways we [...]

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Heard of spell check?

Posted by Whitney Trotta on May 18, 2012 in Writing

Spelling and grammatical errors- there is nothing less professional when it comes to emails sent to a client (well, unless you drop the f-bomb, which is never a good idea!). Intra-office communication generally has a more casual tone then emails sent to clients, but sometimes it can go too far. I’ve made some pretty embarrassing [...]

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Tweet Tweet

Posted by Emilie Buckman on May 8, 2012 in Media, PR and ad industry, Social media

I, like many others, use Twitter as a news source.  Because I am a creature of convenience, I follow my favorite news outlets and am able to browse all of them in one stop.  It’s amazingly efficient and I would highly recommend condensing your news surfing through Twitters! That being said, it concerns me how [...]

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Improving Edgerank in Facebook

Posted by Brian Lee on May 7, 2012 in Social media

I recently spoke on Facebook marketing at the Greater Madison Chamber of Commerce’s annual expo. A key point I made was that don’t spend too much time worrying about the appearance of your Facebook page, as the vast majority of interaction with fans happens in the News Feed. For those unfamiliar with Edgerank, it’s Facebook’s [...]

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Wal-mart Hides Scandal

Posted by Whitney Trotta on May 3, 2012 in Public relations

How many scandals can Wal-mart have in one week? First their stores in Mexico are caught for bribing politicians (and then Wal-mart covered up the investigation), and now they are being fined by the Labor Department for denying workers overtime pay. Who cares about another Wal-mart scandal? Well a few years back Wal-mart’s then CEO [...]

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