Capacity Building in Healthcare

Posted by Taylor Kennedy in Marketing, Public relations |
hospital

Image courtesy of kengmerry at FreeDigitalPhotos.net

INTRODUCTION

Capacity building, a process of individual and institutional development that leads to higher levels of staff skills and a greater ability to perform useful research, is a trend many hospitals and healthcare providers are adopting. At its core, capacity building is about improving effectiveness at the organizational level. This ranges from dealing with crises (e.g. Zika, Ebola) to identifying ways to promote social services.

HOW CAPACITY BUILDING HELPS COMMUNITIES

For communities, the outcomes of a healthcare provider’s capacity building should include more involvement in problem solving, increased access to resources and a sense of how to best co-exist.

Community members often will become healthier, showing signs of optimism and trust and a focus on unification. Rather than saying “nothing works,” healthy communities embrace a “we can do it” attitude.

HOW HEALTHCARE PROVIDERS CAN START A CAPACITY BUILDING PROGRAM

To start a capacity building program, you must start with internal buy-in from top-down. Make sure you include internal audiences in the process, speak in a language they’ll understand and engage them as early as possible. Also, be explicit about the benefits of the program, identify and manage risks and listen to any concerns.

Next, make sure you have the resources and readiness to sustain a campaign for an indefinite amount of time. Consider applying for a capacity building grant; projects that may be eligible for grants include strategic planning, board development and staff training.

Lastly, seek out external stakeholders, such as community leaders, educators and vendors. Invite these stakeholders to a few capacity-building events, including visits to project sites. Stay in communication with them through social media and e-newsletters.

FOR MORE INFORMATION

Revelation PR, Advertising & Social Media offers healthcare providers services related to media relations, crisis communications, internal communications, media buying, content marketing and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.

 

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