It’s no surprise that consumers who are interested in planning their vacations or weddings turn to Pinterest for ideas. In fact, the platform continues to grow in popularity, as its usage doubled from 2012 to 2015, according to the Pew Research Center. Thus, it’s likely your guests are using it, too. For Pinterest, here are nine best practices for hotels.
- Inspire. You don’t necessarily need a call-to-action. Post high-quality, desirable photos of your hotel to inspire viewers to take a trip or plan a wedding at your hotel.
- Showcase the rooms and amenities. Make the customer feel like all they may need and want in a hotel is in yours by pinning pictures of rooms and amenities such as a pool, spa and fitness rooms.
- Promote events. Pin images of events that your hotel has hosted or will host to demonstrate that you are a popular destination for event planners.
- Promote tourist attractions. When booking a room at a hotel, the guests will take in to account the features outside of your hotel. Promoting nearby attractions like beaches, restaurants, local businesses, museums and more will help sell your hotel to potential customers.
- Run competitions. Pinterest for hotels provides an easy way to run contests and promotions. This encourages past and potential guests to engage with your brand. For example, have contestants pin photos of their favorite experiences while on vacation in your city, and have them include a hashtag.
- Drive more traffic to your site. Pinterest is next to Facebook and Twitter for the most visited social media platform. Make sure to add to your photos a URL that links back to your hotel’s website.
- Help engaged couples imagine their wedding at your hotel. How can your hotel cater to a couple’s big day? Post pictures of previous weddings (with permission) to help them visualize what your hotel can offer, from staging areas to sites for wedding party photos to where the band or DJ can set up.
- Create an interactive board. Create a board and invite former guests to post photos of their recent stay at your hotel. This way you are creating a meaningful interaction with your recent guests while receiving fresh, third-party content.
- Show off the meeting and conference space. What are the various room configurations? How many people can you hold in each room (think rehearsal dinner, reception, farewell brunch, etc.)? How flexible can you be?
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Revelation PR, Advertising & Social Media offers hotels, B&Bs and resorts services related to media relations, community relations, branding, group sales, SEO/SEM and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.