My next step in public relations

Posted by Brian Lee in Personal Note, Revelation |

It’s official. I’m now Accredited in Public Relations (APR) and get those three letters behind my name. Having the APR designation means that I have proven my knowledge and ability in communications theory and its application; that I’ve established advanced capabilities in research, strategic planning, implementation and evaluation; and that I’ve demonstrated a commitment to professional excellence and ethical conduct.

I have to say, it was a long journey. I began with a “Jump Start” program to familiarize myself with the process in April 2009. My son was two months old at the time, and I mistakenly thought studying and being a new parent would work together. Nope!

Developing a campaign from start to finish, and then presenting it in front of a panel, made me a better practitioner because I learned the theories of PR and the importance of research, amongst a long list of things.

Studying was not easy, especially since I have been out of school for almost 10 years, and my senior year was comprised mostly of group projects and papers, not tests. After I completed the four-hour multiple choice exam, I could feel my heart racing as the computer tabulated my score.

I just sat there for several minutes in happy reflection of the past two years when I saw the word “Pass.”

Now it’s time to order new business cards!

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