How AEC Marketers Can Use YouTube

Posted by Aly Pavela in Social media |

YouTube unveiled recently “YouTube One Channel,” a new platform for showcasing channels. The update allows users to show off more of their content, organize and label this content and include a banner image and biography. Furthermore, the platform loads seamlessly across all devices, meaning your channel will look the same on your computer, tablet or smartphone.

We recommend YouTube One Channel for engaging your audiences and showing off your organization and projects. Here are some tips for how your AEC company can utilize YouTube One Channel:

  • Visitors to your channel who are not subscribed will automatically be shown a preview video. Obviously a good choice would be a 30-second company overview if you have it.
  • Upload videos of your firm’s projects, designs and buildings.
  • Include videos of any press coverage or awards that your firm has received.
  • Include short but detailed descriptions with your videos so viewers fully understand what they are watching.
  • Subscribe to other AEC companies’ channels and engage with these companies about industry or market trends on discussion page of the channels.
  • Write an engaging biography of your company for the about section of your channel and include links to your company website, blog and social media outlets.
  • Update the cover photo of the channel to an engaging image that’s relevant to your company
  • Organize and label your uploaded videos.

A good example of an AEC company using YouTube One Channel is Turner Construction Company. Turner’s channel includes an engaging cover photo and multiple interesting video playlists with topics such as general company information, project videos, “A Day in the Life,” and social outreach in which the company engages. These playlists are well-organized and labeled clearly.

LPA Inc. has an engaging YouTube One Channel as well. Note how the LPA Inc. channel includes video tours of buildings the company has designed, as well as videos of press coverage and honors that the firm has received. The main video on the homepage features a park that the firm designed and received LEED Gold certification. Along with this video, there is a brief but detailed description of the project.

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