Five Tips for Better Email Marketing in Hospitality

INTRODUCTION Effective email marketing campaigns can help your hotel build long-term relationships with guests by making personal connections, understanding their ...
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How to Handle Common Guest Complaints

INTRODUCTION In hospitality, customer complaints are to some extent, inevitable. While complaints may seem like a burden, you should embrace ...
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How Hotels Can Measure Internal Communication Efforts

INTRODUCTION A study by Staffbase revealed that good internal communication provides constant feedback and purpose, which increases employee engagement, which ...
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In Hospitality, Customer Service is Everyone’s Responsibility

INTRODUCTION In a survey by American Express, 7 in 10 Americans said they were willing to spend more with companies ...
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How to Rebrand Your Hotel

INTRODUCTION Did you recently take over an existing hotel? Have you lost your existing customer base? Or is it simply ...
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Nine Ways Hotels can use Pinterest

It’s no surprise that consumers who are interested in planning their vacations or weddings turn to Pinterest for ideas. In ...
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How Hotels Should Respond to Online Reviews

When it comes to booking a hotel, more and more guests are basing their decisions on online reviews. According to ...
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Using Augmented Reality to Enhance Guest Experience

INTRODUCTION According to Mashable, augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose ...
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Have Your Guests Tell Your Brand’s Stories

INTRODUCTION Whether your hotel is boutique, budget-conscious, business-friendly, luxury or any other type, you should know that guests are the ...
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