Healthcare

Three Steps to Building Online Engagement with the Healthcare Community

INTRODUCTION Research by the Commonwealth Fund shows that community partnerships and initiatives improve a health plan's image and helps build ...
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How Hospitals Can Create a Customer Service Culture

INTRODUCTION These days, hospitals have strong incentives to improve the patient experience. One reason is that the CMS reduces Medicare ...
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How to Communicate to Staff During M&A

INTRODUCTION Mergers and acquisitions (M&A) among health systems and IDNs seem to be a regular occurrence. In fact, PwC called ...
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How to Position Your Staff as Subject Matter Experts

INTRODUCTION Does your hospital or health tech company want to have the reputation as being the best in certain areas? ...
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Former HHS Secretary gives update on ACA reform

I attended former U.S. Secretary of Health and Human Services and former Governor of Wisconsin Tommy Thompson's presentation titled, "The ...
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Three Tips When Selecting a Crisis Spokesperson

When a hospital has a crisis, it's important to have the right spokesperson, as this person is the liaison between ...
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Five Tips for Making a Smooth Leadership Transition

Change is inevitable. When your hospital has a new CEO or president, the communications department has an important role in ...
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How Hospitals Should Handle a Cybersecurity Breach

Does your hospital have a cybersecurity crisis management plan? According to the 2015 Data Breach Industry Forecast, data breaches cost ...
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Working with Diverse Populations

INTRODUCTION Is your hospital or clinic providing the highest quality care to every patient regardless of race, socioeconomic status, ethnicity, ...
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How Hospitals Can Measure Internal Communication Efforts

INTRODUCTION Does your hospital have effective internal communication? It can help increase your employees' job satisfaction, productivity, commitment, engagement and ...
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