Health Tech

Staying on Message in Your Healthcare IT Investor Pitch

INTRODUCTION According to TechRepublic, health tech venture funding deals increased 200 percent between 2010 and 2014. To increase your likelihood ...
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How to Market a New Solution to an Old Problem

INTRODUCTION Disruption, according to Wikipedia, is innovation that creates a new market and value network that eventually disrupts an existing ...
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Using Twitter to Promote Healthcare IT Expertise

INTRODUCTION Twitter can be a useful tool for promoting knowledge and expertise in a particular field, including healthcare IT. An ...
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Three Things to Include in Your Funding Round Press Release

INTRODUCTION Congratulations, your healthcare IT startup has raised a round of funding. Now, how do you get media coverage? One ...
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Five Things to Include in Your Health Tech Investor Update Letter

INTRODUCTION Regardless if you have one investor or 12, or you're in your angel round or Series B, you need ...
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Seven Tips to Improve Your Healthcare IT Tradeshow Marketing

INTRODUCTION Healthcare tradeshows provide a one-stop shop to keep up with industry trends, develop new contacts and drive new leads ...
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How to Position Your Staff as Subject Matter Experts

INTRODUCTION Does your hospital or health tech company want to have the reputation as being the best in certain areas? ...
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Another ICD-10 delay ultimately hurts patients

Make no mistake. The U.S. healthcare system is broken. In fact, you should be amazed that the care you receive ...
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