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Three Steps to Building Online Engagement with the Healthcare Community

Posted by Taylor Kennedy on June 14, 2017 in Social media

INTRODUCTION

healthcareResearch by the Commonwealth Fund shows that community partnerships and initiatives improve a health plan’s image and helps build relationships with providers.

These days, it’s even more important to build engagement with the community because the Affordable Care Act requires some hospitals (nonprofit) to perform a community health needs assessment every three years.

Following are three steps to building online engagement with the healthcare community:

  1. Get the community onto your platforms. Promoting your hospital’s communication platforms allows for improved care and increased transparency throughout the patient’s care journey. For example, if your hospital is a sponsor of a local 5K, consider asking the participants to engage with your social media channels. 
  2. Have doctors and/or subject matter experts use social media to share expertise. Eighty percent of patients are using the Internet, social media and blogs to get healthcare information, according to PewResearch. Share good health habits and answer common or topical questions patients are asking. To stay abreast of content ideas, your hospital’s communications department should subscribe to other blogs, follow influencers and follow competitors. When possible, take a national or AP health story and localize it for your online community.
  3. Two-way communication. Not only does partnering with the community build general awareness of the provider, it also can help the hospital serve its patients better. To complete the aforementioned community health needs assessment, you should survey community stakeholders (e.g. through Facebook, email marketing, forums, your blog, etc.), aggregate the data and then implement a plan to meet the community’s top needs. Make sure to be as inclusive and transparent as possible during the entire process.  

FOR MORE INFORMATION

Revelation PR, Advertising & Social Media offers healthcare providers services related to media relations, crisis communications, internal communications, media buying, content marketing and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.

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Writer of ‘Hoosiers’ and ‘Rudy’ to Do Screenplay About Girls’ Basketball

Posted by Taylor Kennedy on June 13, 2017 in Client news

FOR IMMEDIATE RELEASE
June 13, 2017

Contact:
Brian J. Borland
608-444-9002

Writer of ‘Hoosiers’ and ‘Rudy’ to Do Screenplay About Girls’ Basketball

 

(MADISON, Wis.)—Angelo Pizzo, the screenwriter for the epic Indiana basketball movie “Hoosiers” as well as the popular Notre Dame Football movie “Rudy,” has signed on to write a movie script based on Maynard 8 Miles, a book by Brian J. Borland about Iowa high school girls’ basketball in the 1950s.

“I loved Brian’s book and thought immediately that here was an opportunity to write a sports story from the female vantage point, something I’ve never done,” Pizzo said. “Very few people know how special girls’ basketball was in Iowa during the ’50s. This book captures that uniqueness in a heartfelt and triumphant way.”

A graduate of Indiana University, Pizzo also studied at the University of Southern California’s film school. “Hoosiers” garnered two Academy Award nominations, and ESPN and USA Today both chose it as the best sports movie ever.

Mark Halloran and Tom Fowler of Mark Halloran Law Corp., and Reno Simonini of Simonini & Johnson brokered the deal for Borland. David Greenblatt of Greenlit Management and Eric Brooks of Bloom, Hergott represented Pizzo.

Maynard 8 Miles tells the true story of a family of four farmgirl sisters from the small, 350-person town of Maynard, Iowa, who overcame all odds to win the state girls’ basketball championship in 1956. The girls ended up dominating Iowa’s popular and now-defunct six-on-six basketball (three girls on offense, three girls on defense).

Borland, who’s also serving as co-producer of the film project, has partnered with former University of Wisconsin men’s basketball coach Bo Ryan on the project. Ryan, who retired in 2015 shortly after leading his Wisconsin team to two consecutive Final Four appearances in the NCAA Men’s Basketball Tournament, has a keen interest in girls’ basketball, even conducting seminars and basketball camps for girls in the 1970s, 1980s and 1990s.

“The story is better than ‘Hoosiers’,” Ryan said.“It’s a tremendous human-interest story featuring great life lessons told through exciting basketball action. I read the book in one sitting. I couldn’t put it down. I can’t wait for the movie.”

Borland and Ryan plan to produce the project in 2018.

“When I first met with Angelo we connected immediately, and I knew I wanted him to write the screenplay,” Borland said. “Bo and I couldn’t be more delighted with Angelo’s decision to partner with us. He brings a passion for the story, a tremendous amount of experience and success, along with a perfect balance of artistic and commercial sensibilities. He’s a huge basketball fan, and it shows in his screenplays.”

More information about the book and the project can be found at Maynard8miles.com.

About the book
Maynard 8 Miles tells the story of Carolyn Nicholson, one of the four farmgirl sisters. At the tender age of 9 she had big dreams. Even though Maynard High School did not have a girls’ team then she carved onto her bedroom wall “Maynard State Champs 1956.”

Carolyn would blossom into a 5’4” blonde who set scoring records with her 5’11” sister Glenda, and led her Maynard High School team to unbelievable success (including that 1956 championship she had predicted when she was nine years old). She is credited with changing the game of girls’ six-on-six basketball forever.

Along the way, she met the love of her life, Glenn Borland, who was the star boys’ basketball player at Oelwein High, just eight miles down the road from Maynard. After high school Glenn continued his basketball success, becoming a starter and two-year captain of the Wisconsin Badgers. Carolyn and Glenn Borland eventually married and became the parents of the Maynard 8 Miles author Brian J. Borland, who lives in Madison, Wis.

Maynard 8 Miles by Brian J. Borland is available on Amazon.com

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Resulting Media Coverage:

 
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Using Twitter to Promote Healthcare IT Expertise

Posted by Jaimie Onasch on June 6, 2017 in Social media

INTRODUCTION

Twitter logoTwitter can be a useful tool for promoting knowledge and expertise in a particular field, including healthcare IT. An infographic from CDW shows that the role of social media in healthcare is on the rise, with 45 percent of U.S. adults searching health-related topics on those platforms.

Instead of creating a Twitter account for your healthcare IT company, consider using your subject matter experts (SMEs) or leaders to represent your voice. Social media is best used for human-to-human interactions, not corporation-to-corporation.

Here are some tips to brand your team as experts in their respective fields of health tech.

CONNECT WITH OTHERS VIA TWEET CHATS

Twitter chats, or tweet chats, are live, moderated discussions that occur at a set time on a weekly, monthly, bimonthly or one-time basis. Each chat focuses on a specific topic and is associated with a designated hashtag. Have your SMEs or leaders use tweet chats to network and connect with others in healthcare. Many industry experts host tweet chats, and many participants are industry professionals.

For instance, #HITsm brings leaders in health IT together each week to discuss industry trends and how social media influences the outcomes of those initiatives. To participate, users include the #HITsm hashtag in all tweets, comments and replies during the chat.

#HCSM is another popular chat that centers on communication and the use of social media in healthcare. A complete list of healthcare-related tweet chats can be found on Symplur, along with schedules, chat descriptions, topics and transcripts and analytics from previous chats.

Beyond networking, tweet chats can be a powerful way to establish your SMEs as thought leaders, plus they gain exposure to different perspectives and receive advice or guidance from others in the healthcare industry. Regularly engaging in tweet chats can help you convey your points in a concise way, which can also make your day-to-day tweets more impactful.

PITCH REPORTERS ON TWITTER

Twitter is more news centric than other forms of social media and can be an effective means to pitch reporters. Journalists are one of the largest and most active groups on the social media platform today, and many consider their Twitter account to be at least partially professional. A well-styled, 140-character or less pitch is a must, but before pitching a reporter you need to do your research.

Your PR staff should investigate the reporter’s interests/beat, media outlet, past tweets and past articles to make sure they align with your message and field of healthcare. Have your SMEs/leaders follow the appropriate reporters and begin a relationship by commenting on, retweeting and/or favoriting their tweets. The PR team should then help the SMEs/leaders personalize each pitch, especially since tweets are public (the last thing a reporter wants to see is a slew of mass tweets sent to their counterparts). Engaging with journalists and building a standing relationship will go a long way in improving your health tech company’s visibility.

FOR MORE INFORMATION

Revelation PR, Advertising & Social Media offers healthcare IT companies and startups services related to media relations, email marketing, investor relations, tradeshow marketing, content marketing and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.

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