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The importance of accreditation in PR

Posted by Brian Lee on May 31, 2013 in Public relations

The Public Relations Society of America announced this week that it’s planning to enhance the profile and prestige of the Accredited in Public Relations (APR) Credential. In an article titled, “Should PR pros get accredited?” on PR Daily, I talk about how accreditation helps separate the contenders from the pretenders. That’s because public relations is an experience-based […]

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My next step in public relations

Posted by Brian Lee on June 2, 2011 in Personal Note, Revelation

It’s official. I’m now Accredited in Public Relations (APR) and get those three letters behind my name. Having the APR designation means that I have proven my knowledge and ability in communications theory and its application; that I’ve established advanced capabilities in research, strategic planning, implementation and evaluation; and that I’ve demonstrated a commitment to […]

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