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The Growth of Augmented Reality

Posted by Madeleine Bell on August 26, 2016 in Apps

Augmented reality (AR) is defined as a “live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.” You’ve probably heard the term in conjunction with the app that took the world by storm, Pokémon Go. Released in July by […]

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Augmented Reality: Engaging or Intrusive?

Posted by Alexis Harrison on June 10, 2013 in Public relations

Can technology become more realistic and interactive without growing more intrusive? It seems every aspect of modern life is being integrated with technology, and with it, people are losing privacy and human interaction. In public relations, this next technological step is augmented reality, which is the use of computer-generated data to reflect real-world images. AR […]

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