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Grading Cam Newton’s apology

Posted by Brian Lee on October 6, 2017 in Public relations

Situation: Carolina Panthers QB Cam Newton made a sexist remark to a female reporter during his press conference. Grade for apology: C+ Analysis: The apology was not sincere enough, as evident in the line, “If you are a person who took offense to what I said, I sincerely apologize to you.” That implies the remark was not […]

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Three Tips When Selecting a Crisis Spokesperson

Posted by Taylor Kennedy on December 30, 2016 in Public relations

When a hospital has a crisis, it’s important to have the right spokesperson, as this person is the liaison between the hospital and the public (and media). For example, the size and severity of the crisis plays a factor in determining who should serve as spokesperson (e.g. CEO, PR Director, department head, etc.). This person could […]

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Camp Randall noose incident

Posted by Brian Lee on November 8, 2016 in Public relations

The University of Wisconsin and the Athletics Department failed in their initial actions following the discovery of fans wearing offensive costumes, one of which was a noose around the neck of President Obama, during the Badgers game vs. Nebraska on Oct. 31. UW didn’t initially remove the fans from the game, and it later released […]

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