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Grading Cam Newton’s apology

Posted by Brian Lee on October 6, 2017 in Public relations

Situation: Carolina Panthers QB Cam Newton made a sexist remark to a female reporter during his press conference. Grade for apology: C+ Analysis: The apology was not sincere enough, as evident in the line, “If you are a person who took offense to what I said, I sincerely apologize to you.” That implies the remark was not […]

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Three Tips When Selecting a Crisis Spokesperson

Posted by Taylor Kennedy on December 30, 2016 in Public relations

When a hospital has a crisis, it’s important to have the right spokesperson, as this person is the liaison between the hospital and the public (and media). For example, the size and severity of the crisis plays a factor in determining who should serve as spokesperson (e.g. CEO, PR Director, department head, etc.). This person could […]

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Choosing the right spokesperson when crisis srikes

Posted by Tom Gavin on November 4, 2015 in Public relations

Sooner or later every organization is going to have to deal with a crisis. Choosing the right spokesperson and making sure they have the proper training will help your organization weather the situation. Here are three different types of spokespeople that could be used in crisis situations. The first and most used option is having the CEO […]

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