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Facebook adds scrapbook feature

Posted by Taylor Thomas on April 3, 2015 in Social media

Children under the age of 13 can now have a presence on Facebook, sort of. Facebook recently announced its latest feature, which allows parents to tag photos of their children (or pet) to create a scrapbook. To start a scrapbook for your child, go to your profile, click on “About” and click on “Family and [...]

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Facebook May Host News Content

Posted by Gabrielle Moehrke on March 27, 2015 in Social media

This week, the New York Times released an article stating that Facebook has been in contact with half a dozen media companies to begin testing a new format to host news content inside Facebook rather than linking back to the publisher’s website. Facebook believes that the time it takes to open up the link on [...]

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Manage your Facebook News Feed

Posted by Taylor Thomas on November 14, 2014 in Social media

According to Facebook product manager Greg Marra, there are about 1,500 different stories that can appear in a users News Feed on any given day. However, because of the algorithms behind the program, users only see about 150. If you’re one of many thinking how nice it would be to manage your News Feed, you’re [...]

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How AEC companies can use social media

Posted by Elise Otten on May 29, 2014 in Social media

Even though architecture, engineering and construction (AEC) companies are primarily B2B, it doesn’t mean they can’t be active on B2C-based social media platforms. A strong social media presence can brand your staff, promote your work and connect with prospective clients. Here are seven social media platforms your company should consider using: 1. Facebook. Instead of [...]

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Facebook: the best personalized newspaper?

Posted by David Bartscher on March 14, 2014 in Social media

In early February, Facebook introduced a new data-driven mobile application to the market called Facebook Paper, which attempts to deliver exactly the information you want to see based on the stories you click. Facebook Paper is not only a new app for checking out your Facebook news feed, but a new way to discover and [...]

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Facebook’s News Feed Redesign

Posted by Natalie Hurley on March 20, 2013 in Social media

On Thursday, Facebook announced a major redesign of its News Feed. This redesign is the first major change to the News Feed since Facebook came into existence. Facebook founder and CEO Mark Zuckerberg said in a statement, “News Feed is one of the most important services that we build.” The most noticeable change is that content [...]

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The definition of Facebook creeping

Posted by Emilie Buckman on December 12, 2012 in Apps, Social media

I feel like a creep. Social media and technology made me and everyone else into creeps. With a constant stream of accessible information, I know too much about people and their private life. It’s not necessarily that I am seeking this information out. Rather it’s a constant presence and that is too prevalent to ignore. [...]

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Creepiest Facebook App Ever

Posted by Katelyn Youngblood on August 22, 2012 in Social media

Not many people my age agree with me, but there are times when I think social media has gone too far. Case in point: the Facebook app If I Die. This app allows you to record a message to send to your family, loved ones, and most importantly, your Facebook friends. Once your death has [...]

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Facebook email gaffe

Posted by Brian Lee on June 27, 2012 in Public relations, Social media

How many times can Facebook screw up? It’s lucky it’s beloved by millions, because in the real world, if your company keeps agitating its customers, those customers go to your competitor. This time around, Facebook changed users’ email to a Facebook email account without telling them. How simple would it have been for Facebook to [...]

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Improving Edgerank in Facebook

Posted by Brian Lee on May 7, 2012 in Social media

I recently spoke on Facebook marketing at the Greater Madison Chamber of Commerce’s annual expo. A key point I made was that don’t spend too much time worrying about the appearance of your Facebook page, as the vast majority of interaction with fans happens in the News Feed. For those unfamiliar with Edgerank, it’s Facebook’s [...]

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