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Five Tips for Exhibiting at HIMSS

Posted by Taylor Kennedy on February 20, 2018 in Branding, Marketing

INTRODUCTION Healthcare tradeshows, like HIMSS 2018, provide a one-stop shop to keep up with industry trends, forge new relationships and acquire leads. With more than 1,300 exhibitors at this year’s conference and booth prices around $10,000, you need the right marketing strategy to increase brand awareness and ultimately get the maximum return on your tradeshow dollar. Here […]

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Content Marketing in Health Tech

Posted by Jaimie Onasch on November 22, 2017 in Marketing

INTRODUCTION Content marketing can help grow your company’s brand visibility, build its reputation and draw prospects through your sales funnel. According to Demand Metric, content marketing generates three times as many leads as traditional marketing and costs 62 percent less. However, a 2016 HIMSS survey on the state of B2B content marketing in healthcare reveals a gap between […]

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How to Create a Pitch Deck for Angel Investors

Posted by Taylor Kennedy on November 15, 2017 in Doing business

INTRODUCTION Acquiring investments in your company from angel investors can help your health tech startup take its first steps. According to TechCrunch, investors spend just 3 minutes and 44 seconds on pitch decks. That’s not a lot of time to tell a compelling story. Here are some tips on how to create the best angel investor presentation. […]

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