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How to Market a New Solution to an Old Problem

Posted by Brian Lee on June 28, 2017 in Marketing

INTRODUCTION Disruption, according to Wikipedia, is innovation that creates a new market and value network that eventually disrupts an existing market and displaces established market-leading firms and products. It seems these days that tech startups, especially in healthcare IT, have to be the next Uber or AirBNB of their world to experience success, when in fact, […]

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Using Twitter to Promote Healthcare IT Expertise

Posted by Jaimie Onasch on June 6, 2017 in Social media

INTRODUCTION Twitter can be a useful tool for promoting knowledge and expertise in a particular field, including healthcare IT. An infographic from CDW shows that the role of social media in healthcare is on the rise, with 45 percent of U.S. adults searching health-related topics on those platforms. Instead of creating a Twitter account for […]

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Three Things to Include in Your Funding Round Press Release

Posted by Taylor Kennedy on March 23, 2017 in Public relations

INTRODUCTION Congratulations, your healthcare IT startup has raised a round of funding. Now, how do you get media coverage? One tip for announcing a round of funding includes writing and distributing a press release. This is important because it’s a cost-effective communication method, and it creates brand awareness among your target audience and next round […]

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