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Three Things to Include in Your Funding Round Press Release

Posted by Taylor Kennedy on March 23, 2017 in Public relations

INTRODUCTION Congratulations, your healthcare IT startup has raised a round of funding. Now, how do you get media coverage? One tip for announcing a round of funding includes writing and distributing a press release. This is important because it’s a cost-effective communication method, and it creates brand awareness among your target audience and next round […]

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Five Things to Include in Your Health Tech Investor Update Letter

Posted by Brian Lee on March 16, 2017 in Marketing

INTRODUCTION Regardless if you have one investor or 12, or you’re in your angel round or Series B, you need to keep your investors updated regularly. But how do you write an investor letter? Should it be short or long? Do you keep it high level or go into details? The key is to cover […]

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Seven Tips to Improve Your Healthcare IT Tradeshow Marketing

Posted by Taylor Kennedy on March 3, 2017 in Marketing

INTRODUCTION Healthcare tradeshows provide a one-stop shop to keep up with industry trends, develop new contacts and drive new leads. According to┬áCEIR, 81 percent of tradeshow display attendees have buying authority. With the right marketing strategy, tradeshows can provide your health tech company with increased brand awareness and direct sales opportunities. Here are seven healthcare […]

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