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How to Position Your Staff as Subject Matter Experts

Posted by Taylor Kennedy on February 16, 2017 in Branding, Public relations

INTRODUCTION Does your hospital or health tech company want to have the reputation as being the best in certain areas? Perhaps your hospital is renowned for orthopedics, or your startup’s CTO has special insights on interoperability? Positioning a staff member as a subject matter expert (SME) will earn your company credibility among your target audiences. That’s because people […]

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Former HHS Secretary gives update on ACA reform

Posted by Brian Lee on February 1, 2017 in Politics

I attended former U.S. Secretary of Health and Human Services and former Governor of Wisconsin Tommy Thompson’s presentation titled, “The Future of National Healthcare” yesterday in Madison. He said he speaks regularly with Speaker Paul Ryan and HHS Secretary nominee Tom Price. In Thompson’s estimation, he believes 75-80 percent of the Affordable Care Act “can […]

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Three Tips When Selecting a Crisis Spokesperson

Posted by Taylor Kennedy on December 30, 2016 in Public relations

When a hospital has a crisis, it’s important to have the right spokesperson, as this person is the liaison between the hospital and the public (and media). For example, the size and severity of the crisis plays a factor in determining who should serve as spokesperson (e.g. CEO, PR Director, department head, etc.). This person could […]

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