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In Hospitality, Customer Service is Everyone’s Responsibility

Posted by Brian Lee on April 12, 2017 in Marketing, Public relations

INTRODUCTION In a survey by American Express, 7 in 10 Americans said they were willing to spend more with companies they believe provide excellent customer service. This is especially important for hotels, B&Bs and resorts. It is the responsibility of every employee–from the front desk to the housekeeping–to provide a high-quality, memorable experience for each and […]

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How to Rebrand Your Hotel

Posted by Brian Lee on February 7, 2017 in Branding

INTRODUCTION Did you recently take over an existing hotel? Have you lost your existing customer base? Or is it simply time to freshen things up? In regards to the importance of rebranding your hotel, resort or bed & breakfast, you must portray to guests that the changes will benefit them (vs. to your owners or shareholders). […]

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Nine Ways Hotels can use Pinterest

Posted by Carley Hanko on January 27, 2017 in Marketing

It’s no surprise that consumers who are interested in planning their vacations or weddings turn to Pinterest for ideas. In fact, the platform continues to grow in popularity, as its usage doubled from 2012 to 2015, according to the Pew Research Center. Thus, it’s likely your guests are using it, too. For Pinterest, here are nine […]

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