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Using the Story Feature on Popular Social Media Platforms to Attract Guests

Posted by Brian Lee on December 4, 2017 in Social media

Social media platforms allow hotels, B&Bs and resorts to engage with guests and tell stories. Thus, it’s no surprise that the “Story” feature found on Facebook, Instagram and Snapchat is becoming an increasingly effective tool to attract and retain guests. Our e-book,¬†Using the Story Feature on Popular Social Media Platforms to Attract Guests, explains all […]

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Five Tips for Better Email Marketing in Hospitality

Posted by Jaimie Onasch on September 14, 2017 in Marketing

INTRODUCTION Effective email marketing campaigns can help your hotel build long-term relationships with guests by making personal connections, understanding their interests and establishing trust. They are also good for your bottom line. According to a 2016 survey conducted by the Data & Marketing Association (DMA) and Direct Metric, email marketing had a median ROI of […]

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How to Handle Common Guest Complaints

Posted by Jaimie Onasch on August 11, 2017 in Branding

INTRODUCTION In hospitality, customer complaints are to some extent, inevitable. While complaints may seem like a burden, you should embrace them as a way to collect direct feedback about how your operation is running. Complaints can provide insight to a problem with facilities, services, staff, training, internal processes or even marketing. Furthermore, guest complaints offer […]

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