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Five Tips for Better Email Marketing in Hospitality

Posted by Jaimie Onasch on September 14, 2017 in Marketing

INTRODUCTION Effective email marketing campaigns can help your hotel build long-term relationships with guests by making personal connections, understanding their interests and establishing trust. They are also good for your bottom line. According to a 2016 survey conducted by the Data & Marketing Association (DMA) and Direct Metric, email marketing had a median ROI of […]

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How to Handle Common Guest Complaints

Posted by Jaimie Onasch on August 11, 2017 in Branding

INTRODUCTION In hospitality, customer complaints are to some extent, inevitable. While complaints may seem like a burden, you should embrace them as a way to collect direct feedback about how your operation is running. Complaints can provide insight to a problem with facilities, services, staff, training, internal processes or even marketing. Furthermore, guest complaints offer […]

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How Hotels Can Measure Internal Communication Efforts

Posted by Taylor Kennedy on July 18, 2017 in Public relations

INTRODUCTION A study by Staffbase¬†revealed that good internal communication provides constant feedback and purpose, which increases employee engagement, which in turn decreases turnover rates and ultimately saves the company money. At the same time, when your hotel employees are happy, so are your guests, according to Forbes. Here are ways hotels can measure its internal […]

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