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How to Rebrand Your Hotel

Posted by Brian Lee on February 7, 2017 in Branding

INTRODUCTION Did you recently take over an existing hotel? Have you lost your existing customer base? Or is it simply time to freshen things up? In regards to the importance of rebranding your hotel, resort or bed & breakfast, you must portray to guests that the changes will benefit them (vs. to your owners or shareholders). […]

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Nine Ways Hotels can use Pinterest

Posted by Carley Hanko on January 27, 2017 in Marketing

It’s no surprise that consumers who are interested in planning their vacations or weddings turn to Pinterest for ideas. In fact, the platform continues to grow in popularity, as its usage doubled from 2012 to 2015, according to the Pew Research Center. Thus, it’s likely your guests are using it, too. For Pinterest, here are nine […]

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How Hotels Should Respond to Online Reviews

Posted by Taylor Kennedy on January 17, 2017 in Branding

When it comes to booking a hotel, more and more guests are basing their decisions on online reviews. According to a 2014 study by TripAdvisor and PhoCusWright, 77 percent of travelers reference reviews before choosing a hotel. It’s important that hoteliers respond to all reviews the correct way. Following are tips on how hotels should respond […]

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