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Wishful thinking

Posted by Emilie Buckman on March 16, 2012 in Branding, Television

I am about to disclose an embarrassing, personal tidbit; if I am given the opportunity to a watch a television show, any show, consecutively by season it will increase my chances of being mildly addicted to it. Of course, Netflix is completely to blame for it.  For all its faults, having streaming seasons of shows [...]

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Bad decisions by a company

Posted by Brian Lee on September 16, 2011 in Doing business, Marketing, Public relations

One responsibility of a public relations or marketing department is to explain to senior management what the outcomes of any company decision would be. Usually, bad decisions can be stopped or altered in the pre-planning stages before it gets too late. I can’t imagine this scenario was played out at Netflix. In July, it announced [...]

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