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Six mistakes bar managers make

Posted by Brian Lee on April 30, 2015 in Marketing

After several years of running a dining guide in Madison, Wis., and performing PR/marketing consulting for restaurants and bars, I’ve seen a common set of mistakes that bar managers make. Not having happy hour and/or drink specials. The increase in customers (who may actually order food, too) will easily make up for the minor discount […]

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Restaurant marketing continues to evolve

Posted by Brian Lee on March 14, 2011 in Marketing

Anyone who works or has worked in the restaurant industry knows that it’s tough and that you need to be proactive on the marketing front to have a chance at success. As the New York Times reported recently, quick-service restaurants (QSR) like Popeye’s and Dairy Queen have new campaigns that may help to stem sales […]

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