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Twitter acquires TapCommerce

Posted by Elise Otten on July 3, 2014 in Marketing

Twitter recently announced that it’s acquiring a mobile technology company called TapCommerce. Specializing in mobile retargeting, TapCommerce targets ads based on previous user activity. While this service is certainly not groundbreaking, retargeting isn’t very common among mobile marketing due to the lack of cookies. But through large amounts of data and sophisticated statistical analysis, TapCommerce [...]

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How AEC companies can use social media

Posted by Elise Otten on May 29, 2014 in Social media

Even though architecture, engineering and construction (AEC) companies are primarily B2B, it doesn’t mean they can’t be active on B2C-based social media platforms. A strong social media presence can brand your staff, promote your work and connect with prospective clients. Here are seven social media platforms your company should consider using: 1. Facebook. Instead of [...]

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How AEC marketers can use Twitter?

Posted by Brian Lee on February 14, 2014 in Social media

Twitter is about creating conversations between people. In most industries, including AEC, conversations are often the result of sharing value with your connections. In my opinion, one of the easiest and best ways to share value is by creating relevant content for your connections. The content can take the form of photos, videos, podcasts, white [...]

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#firstworldproblems

Posted by Emilie Buckman on October 29, 2012 in Marketing, Social media

Sometime I think our internet savvy, hyper-aware generation can be too detached for its own good.  Need an example? Look at the twitter account @firstworldroblems. Don’t get me wrong when I first saw the tweets I thought they were entertaining. And I am definitely guilty of complaining about trivial inconveniences associated with living a country [...]

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Tweet Tweet

Posted by Emilie Buckman on May 8, 2012 in Media, PR and ad industry, Social media

I, like many others, use Twitter as a news source.  Because I am a creature of convenience, I follow my favorite news outlets and am able to browse all of them in one stop.  It’s amazingly efficient and I would highly recommend condensing your news surfing through Twitters! That being said, it concerns me how [...]

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Charlie Sheen on Twitter

Posted by Brian Lee on March 3, 2011 in Social media

Actor Charlie Sheen has been in the news a lot this week, and today is no exception. The former star of “Two and a Half Men” set the Guinness World Record for “Fastest Time to Reach 1 Million Followers” on Twitter, doing so in 25 hours and 17 minutes (Sheen joined on March 1). Surprisingly, [...]

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Capitol protests via Twitter

Posted by Brian Lee on February 21, 2011 in Social media

I have been really impressed with the Twitter coverage of the protests at the State Capitol. Social media puts the power of broadcasting in the hands of the consumers, and it really shows. Over the past week, I’ve enjoyed reading tweets and looking at tweet photos of the rally from both citizens and media alike. Getting news this way [...]

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