Pinterest has quickly become a valuable tool for businesses and organizations to engage with customers. Companies have used it to promote their brand's culture, lifestyle and content in a creative and engaging way.
A Pinterest account also will help increase online visibility and SEO by providing backlinks to a company’s website. Businesses who have a blog can pin a picture to go with a post, allowing users to click through the image and read content.
Retailers should post high-quality images of their products (it helps elicit repins) and categorize them by different boards. You also should post ideas on how to use those products. All pins should link back to your website. Don't forget to emphasize your brand's personality and connect with (follow) your target audience.
New 'App Install' Twitter Ads
Twitter announced recently that it will be implementing a number of new ad formats in the coming months, according to reports. One feature in particular, the "app install" ad, will allow users to download your app directly from your advertisement.
By adding a simple metadata markup, companies can enable a "Download Now" button to their ad through Twitter Cards, which provide content packaging for Twitter advertisers. This feature will work with iPad, iPhone and Android devices.
If your company has developed an app, this is a good way to distribute it to targeted audiences. When creating the ad, remember to keep the message short and provide a visual to ensure that people will stop scrolling to look at your ad. Be thoughtful with the words you use in your descriptions and taglines, as popular buzzwords related to your app will increase the number of downloads.
Social Media Tip of the Month:
Be 'Findable' on Facebook
When setting up a page on Facebook, many businesses overlook the importance of adding a complete address in the information section. Including your address allows your business to be "tagable," meaning users can tag the business in statuses and check-ins. Not only will this bring about more awareness of the brand, it will direct people to the location and show that their friends are visiting or have visited the business.