In March, Instagram announced that it would begin testing algorithms as way to generate tailored content for users in the app. Instead of the current chronological order of posts, the app will show posts it thinks the user wants to see (similar to Facebook).
Some digital marketers worry that an algorithm may force them to run posts as advertisements to ensure followers see the content. Others argue it will force brands to create more engaging, relevant content for their followers.
Instagram said the transition will begin with small user groups before it implements the system more broadly.
Social Media Tip of the Month: How to Stop Wasting Time at Work
A recent survey by Salary.com revealed that wasting time at work is up 20 percent from the previous year. In fact, about a third of all employees waste an hour per day doing things like shopping and checking personal social media accounts. To prevent you and your staff from being distracted, try these apps:
Focus Lock allows users to lock out apps on their smartphone for a predetermined period of time.
SelfControlis an app for Macs and Cold Turkey an app for Windows that block a user's access to anything on the Internet.
Social Media Platform of the Month: Perch
Perch monitors your company's and your competitors' social media activity in one platform, consolidating feeds from Twitter, Facebook, Yelp, Google, foursquare and Instagram.
After signing up, users can create a "Watchlist" of competitors to see what activity is trending and popular. The app uses location to help small businesses keep track of competitors that are nearby.
For example, a wedding planner may use Perch to make sure none of her competitors is using a venue with which she has a referral agreement. Perch is especially useful for restaurants and retail businesses.