Social Media News: Google Launches New 'Stay in the Loop' Feature
Earlier this month, Google launched “Stay in the Loop," a Google alert tool that notifies you each time you’re mentioned on the web. Essentially, the feature allows you to track your mentions in real time.
To turn on the feature, you need to be logged into Google or have your LinkedIn or Twitter account linked to a Google account. On the bottom of your Google, LinkedIn or Twitter page, you’ll get a box that asks you to “stay in the loop.” Click through to be prompted to set up a Google alert for you (or your business).
Social Media Tip of the Month:Leverage Pokémon Go's Popularity
While it may be a fad, Pokémon Go already has 18 million users in the United States. In short, the mobile app allows users to turn their city into an augmented reality game and walk around to “catch Pokémon." Here are two tips for leveraging the Pokémon Go app for your business.
Create a PokéStop Promotion: in the game, players are encouraged to physically visit landmarks in the local area, called PokéStops. Let's say your sandwich shop is two blocks away from a PokéStop (e.g. a city monument). You could create a promotion that says, “After visiting the PokéStop near the Capitol Building, walk two blocks north and fuel up for your next Pokémon Go adventure with 15% off a sandwich.”
Pay to Play: Your business can buy Lures, which increase the number of Pokémon around your designated area for 30 min. More Pokémon = more players = more potential customers. Purchase the Lure Modules from the in-app Pokémon store.
Social Media Platform of the Month: Galaxia
Mobli—the Israeli company that has raised $86 million in funding since its inception—recently launched its newest platform, Galaxia. The mobile application allows users to create a new profile, called “personas,” for each facet of their identity.
Unlike most social media platforms that deter users from creating multiple profiles, Galaxia encourages users to create multiple personas for unlimited opportunities to express themselves. Users participate in public or private groups called “worlds,” organized by content and topic.
This platform is perfect for users who want to share specific content with specific groups of people, like their heavy metal obsession with fellow metalheads.
Galaxia also offers a monetization plan. A world’s creator (i.e. Lovers of Dominos Pizza) can charge a fee for entrance or premium features, including exclusive content and direct messaging. Businesses can create a persona and world and deliver exclusive content to a hyper-targeted audience.