Established in 2004 and now owned by Yahoo!, Flickr is a photo/video network used for sharing and hosting images. Since it is search engine-friendly and manages the copyrights to any image or video, Flickr is well-suited to help business owners establish a visual component to their online presence.
With its simple HTML coding and design, Flickr albums can easily be embedded in many websites, especially those created in WordPess. Flick also is social, meaning you can connect and interact with other users.
We recommend housing all of your photos--behind-the-scenes, for-the-media, product displays, key staff, project documentation, etc.--on Flickr. You can then link to those photos on your website and social media accounts such as Facebook and Pinterest, plus you can track data such as views. Make sure to include good descriptions and tags with every photo.
Use Google Webmaster Tools for SEO
Google Webmaster Tools is a useful, free search engine optimization (SEO) tool that often gets overlooked for Google Analytics. By providing users troves of data and insights, Webmaster Tools lets business owners gain perspective on the success of their website marketing efforts.
For example, website managers can see how new SEO-related changes perform over a period of time using the "With Change" option. That way users can see how effective updates like new meta tags or headers would fare. Webmaster Tools also alerts users to issues with their sites, provides site rankings and shows traffic potential, among many other features. Lastly, Google just updated Webmaster Tools to accurately account for smartphone traffic to a website.
Social Media Tip of the Month:
Donít neglect your accounts during the holidays
With the holiday season in full swing, itís important to make sure your brand will be covered on social media. Even if youíre out of the office, your audience may still be active online. Thatís why we recommend using tools like Hootsuite or TweetDeck to schedule your posts. Of course, itíd be helpful if you can keep a close eye on all of your social media accounts to monitor any engagement with your accounts, but scheduling posts is better than doing nothing at all.