Instagram lets you advertise a product, promote your brand or share the latest industry news through photos and videos that you post. Common ways to engage your followers are through hashtags and contests.
For example, you could tell your followers, even on other platforms like Twitter and Facebook, to post photos on Instagram that follow a certain theme and use a particular hashtag to win a prize. A positive side-effect is that the entrants’ followers are made aware of the contest, thereby increasing reach.
Tools such as Statigram and Simply Measured offer advanced analytics such as follower demographics, growth charts and more so you can track and measure your efforts.
Facebook’s new Paper app
Facebook is beginning to launch a number of standalone apps – ones that incorporate parts of Facebook while keeping the brand fresh. Paper, the latest app that launched at the beginning of February, has already gotten a lot of hype.
Paper has a high potential to be an effective content marketing platform to social media fans. Categories include Food, Startups, Ideas, Tech, Sports and more. This is how your brand can insert itself, by posting good, relevant content to your Facebook page so that it gets curated.
The feed looks dramatically different than the familiar Facebook news feed. News blurbs are offered in cards that can be side-swept. When users tap on a story or a photo that they want to view, a high-resolution panoramic shot fills the screen, so include high-quality images with your content.
Social Media Tip of the Month:
Track your hashtags
A consistent hashtag across all channels is a smart strategy for an integrated communications campaign. To track usage, you can use the search bar on any of these platforms to see who is using your hashtags. There are also a number of tools that help you monitor your hashtags, such as Hashtracking or Tagboard .