Pocket is an app that allows users to save articles, videos and more from the web to view at a later time. The app was released in 2007 and has now acquired 12 million registered users.
Users can install Pocket on their phone, laptop or computer and save items directly from their web browser, email or from more than 500 apps. A helpful feature is that users may view saved material at a later time without an Internet connection.
Businesses can see analytics for how their content is performing in terms of opens and saves. Pocket also can be installed onto websites to encourage readers to save stories for later.
Social Media News: Facebook Legacy Contact
Facebook introduced a new “legacy contact” feature last week, which allows users to choose who can manage their personal account when they die. After the Facebook user dies, the legacy contact must contact Facebook to access the account.
That person will only be allowed to write posts, change profile pictures and cover photos and respond to friend requests.
Unfortunately, it doesn’t appear at this point that the legacy contact will be able to access (business) pages managed by the deceased user; hence another reason to have multiple administrators for any business page.
Social Media Tip of the Month:
Using Facebook Place Tips
Place Tips is a feature for Facebook mobile users that uses geotargeting technology to give users more information about businesses in their area. One way to attract nearby people to visit your business is by using promoted posts, which Place Tips would use to feature your business.