Social Media News: Facebook Adds Live, Changes Feed
February brought changes to your Facebook profile. One of them is Facebook Live, which allows users to live-stream in the same convenient location they post status updates and photos. Instead of having to link another live-streaming app to your Facebook page, you can share your videos within the social platform. [Check out last month’s newsletter for tips on how to effectively live-stream.]
Behind the scenes, Facebook announced on its blog that it will be updating the content that appears in your news feed. The Feed Quality Panel will determine the likelihood of you wanting to see a particular story and the chance that you will interact with the story (e.g. like, comment, click or share) and then compile those stories into your feed. Facebook said that the update should not affect reach and referral traffic of most Facebook Pages.
Social Media Tip of the Month: How to Conduct Twitter Polls
Twitter polls are an easy way to collect data or encourage interaction with trivial questions.
Compose a tweet that asks a question. Polls can only be created on Twitter.com or in the Twitter app.
Click the “Poll” icon on the bottom of the tweet.
Type up to four poll choice responses.
Select the time length you want your poll to remain active. This can range from minutes to seven days.
Open your Twitter poll to see the results. You will not be able to see who individually responded, only total responses for each poll choice.
Social Media Platform of the Month: Peach
Peach, a social networking app produced by Vine creator Dom Hoffman, allows users to provide updates about their life to followers in real time. Peach’s success comes from the app’s ease of use; specifically, its wide array of in-app features. By using a series of “magic words,” users generate various posts, such as sharing distance walked by typing “move." The magic words also can help users enhance their text. If you type “GIF,” you can search and insert a GIF into your page without having to leave the app.
At the beginning of February, the app also launched a gaming feature, Peachball, which allows users to play basketball by swiping a ball into a basket. Users can select a bag of money, the world, a bomb, a cookie or a CD as objects in place of a traditional basketball.
Peach is a fun alternative to communicate in the workplace in place of the more formal Twitter, Yammer or Slack. You only share content to your approved followers, so it ensures privacy within the company feed. The app’s success also reveals to marketers the desire of users to share non-essential information, such as the song to which they’re listening, in a public space.