Launched in 2012, Everest is a growing network for setting and achieving personal goals. Currently only available online and for iOS, Everest users save goals and dreams to a personal account and then add steps necessary to reach those dreams. Some dreams may be idealistic (“have a killer body”), while others are more tangible (“learn to cook 10 healthy meals”).
Integrated with calendars, reminders and the ability for push notifications to give users a gentle nudge, Everest seeks to hold users accountable by encouraging them to share their experiences with others.
For business owners, Everest can be a useful tool for expanding to new markets. Some companies, including American Family Insurance, use the app for direct consumer interaction. With 11 different challenges, such as building a realistic five-year plan, AmFam's Everest account establishes the company as a real-world asset for anyone considering serious planning for the future.
Expand reach on LinkedIn with Sponsored Updates
If you own a company page on LinkedIn, one option to boost the viewership of your updates is to purchase sponsored updates. Unlike normal updates, which only your followers can see, sponsored updates are pushed onto your target audience that is selected by areas including job title, industry and age.
We recommend you follow LinkedIn’s easy-to-follow guide to set up your sponsored updates. Remember, the content you push onto your target audience should be relevant and of value to them. Any obvious sales promotion will likely be ignored.
While LinkedIn’s sponsored updates may be more expensive than other social media platform’s, recent stats suggest LinkedIn sponsored updates are much more effective, with a link click to update likes ratio between 10.6 to 11.2 (Facebook’s hovers around 1).
Social Media Tip of the Month:
An easy way to increase exposure and drive traffic to all of your social media networks or blog (and hopefully your website) is to use WiseStamp, which allows you to customize your email signature to include links to any web address as well as your social media accounts. Essentially, it turns your existing signature into a digital business card with an optional personal photo.
The free application works with almost all email platforms, including Gmail, Outlook, Yahoo!, AOL, Verizon and AT&T. You also can connect your company emails to Google Analytics to see how effective your WiseStamp signatures are.