Social Media News: Instagram Spotlight Compilations Gain Popularity
Instagrams Spotlight Compilations, a continuous video stream feature located under the Explore tab of the app, appeared last year in time for Halloween. Due to the popularity of Spotlight Compilations, Instagrams team decided to extend the collaborations beyond holiday-related themes.
In January 2016, the Instagram team began sorting through the top videos and then assembled them into a continuous stream. The videos range from sequences about animals to footage from the Golden Globes.
The popularity of these videos reinforces the notion that larger or more engaged audiences are on Instagram rather than on Vine or Snapchat. Businesses can monitor what is trending based on the top video compilations to better generate their own content (video or other types).
Social Media Tip of the Month: Make Live-Streaming Effective
2016 is predicted to be the year of the live-stream. As mentioned in a previous newsletter, businesses can live stream by using the Periscope app and a smartphone. While the video is live, topics for the broadcast should be prepared in advance. The smartphone should be no farther than arms distance to ensure viewers can clearly hear if a microphone is not used. For good lighting, place a directional desk lamp on either side of the camera and point the light at the ceiling or film near a window with the sunlight facing the subject.
Social Media Platform of the Month: Slack
Slack, a messaging app for teams, allows an unlimited number of people to communicate through a public or private channel as well as direct messaging. It essentially replaces email and instant messaging and has limited project management functions.
Users can create a channel for a project, topic or team. In the channels, users can upload all of their files into the app for sharing among the team. Once files are uploaded, the user can add comments, star a document, file for reference or search through the files. In addition, links can be pasted into the app for easy accessibility.
Recently, Nieman Lab did a study of seven different news organizations use of Slack. Nieman found that organizations liked how the app facilitates collaboration between different departments. Slack also allows a wider range of colleague communication. For example, Slate Magazine has a channel for #Breaking-News as well as a channel called #Whereabouts in which employees can share if they are in or out of the office.