Facebook recently released Live Audio to provide more content to News Feeds. Similar to Live 360, Live Audio will allow interactivity for the broadcaster and listener, as the latter will be able to ask questions and leave reactions in real time during the broadcast.
There are currently no plans for paid media opportunity's in Live Audio, according to The Drum. Facebook has stated that Live Audio is useful particularly in areas of poor cell phone coverage.
Digital audio streaming, such as online radio and podcasts, has tripled in the past five years according to Inside Radio. Thus, businesses should consider using it as another means of engaging their customers.
Social Media Tip of the Month: How to Get Around Twitter's 140 Character Limit
Sometimes, 140 characters arent enough to get your entire message across. Here are some alternatives:
Write two tweets in a row, keeping in mind that the tweets could be separated on someone's timeline. Make sure to add
"(1 of 2)" or "(cont'd)" after the first tweet.
Consider putting text in an image or linking to a video. For example, many athletes these days are making announcements through images of letters they've written.
Social Media Platform of the Month: Marco Polo Video Walkie Talkie
Marco Polo Video Walkie Talkie is similar to Snapchat, except the messages do not disappear, thus creating more conversations instead of one-off messages.
It's a free app that allows you to choose filters and freehand doodle while recording a video message to send to friends. Created by Joya Communications, Marco Polo strives "to help people feel close no matter the distance, enabling people to remain connected in convenient and meaningful ways."
To gain followers, businesses should share their username via social media accounts and offer exclusive content on the platform. For example, businesses can provide access to live events, deliver special promotions, offer contests and connect customer service reps with customers.