Described by its founders as the Netflix for news,Beacon attempts to tackle the problem of the current decoupled digital news environment by providing journalists with a new way to market their work.
The idea behind Beacon is about buying into the journalist as a whole. Now that writers have established their own individual personalities via social media, readers are starting to identify with specific journalists rather than news brands.
The website relies on experienced writers with a solid journalism background. For $5/month, readers can support an individual writer and have full access to the entire news site, which includes about 30 journalists from more than 20 countries. The founders hope to add features like a bonus pool and voluntary tipping for writers.
YouTube Beats TV
YouTube is now more popular than live TV, according to a survey from Adroit Digital. About 68 percent of TV viewers surveyed said they consume video content from YouTube, compared to the 51 percent who watch live television. Coincidentally, peak viewing time on YouTube is the same as traditional TV prime time, according to YouTube.
Brands would be well-advised to take advantage of this fact and create their own YouTube One Channel, which has the benefit of being scalable to any device. That means you'll be reaching viewers on computers, tablets and smartphones.
Marketers also can place commercials before videos through a program called TrueView. Viewers can skip the ads after five seconds, and marketers pay only if the full ad is aired.
Social Media Tip of the Month:
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