Social Media News: Facebook Changes its Algorithm Again
At the end of June, Facebook announced that the social media platform changed its News Feed algorithm for the fourth time this year. This time around, Facebook wants to prioritize posts from users families and friends even more by limiting organic posts from Facebook business pages.
For businesses, this means that the organic reach and engagement of your posts will likely decline. Although this sounds like a blackhole for your time spent on social media content, don't fear. See below for two tips for working with this new algorithm.
Social Media Tip of the Month: Work with Facebook's New Algorithm
Focus on Shareable Content: Facebook explained in its announcement that news and business page posts shared by users friends will still show at the top of their feeds. Start generating content and trending topics that your audience will want to repost to their friends and family.
Pay to Play: With the new algorithm, your pages organic reach will decrease but paid posts will remain a priority. Consider increasing your Facebook budget and creating more sponsored posts and paid advertisements.
Social Media Platform of the Month: Blab
Still in its beta phase, Blab is a livestreaming platform that enables a public video chat among four participants simultaneously. Viewers can watch the livestream and participate by leaving comments in present time.
Blab was created to simulate face-to-face interactions in an online setting. Users can foster meaningful conversations while the world weighs in.
For businesses, you should keep in mind that Blab is a conversation platform, not a place to perform an overly rehearsed sales pitch. Try creating a customer hot seat where you give specific advice, answer tough customer questions and brainstorm industry ideas with your audience.
Have you read our eBook,
Using Social Media for Business: 19 Ways to Use Popular Social Media Platforms to Achieve Your Business Objectives?
Please leave us a review on Amazon HERE!
Social media is an integral part of marketing your business or organization, but which tools should you choose to reach your customers? This book explains how to use 19 different social media platforms, including Facebook, Periscope, Instagram and Twitter, for acquiring and retaining customers and promoting your company's products and services. The advice provided can be applied to both for-profit and non-profit businesses, as well as member-based organizations and associations. DOWNLOAD HERE