RebelMouse is a platform that aggregates social media posts and allows brands to publish their own content, all in one place. The content can be displayed on one never-ending page on rebelmouse.com or embedded on a company’s website.
Burger King used RebelMouse to showcase social buzz and promotion of its new Satisfries. The page includes mentions of the product from both users and the company on Facebook, Twitter and Instagram.
Photos and videos make RebelMouse pages more attractive to viewers, which is why businesses should aggregate posts from platforms such as Instagram and YouTube. The design of every page is responsive, meaning that it is tablet- and mobile-friendly.
Healthcare Orgs and Social Media
According to Hospital Impact, only 26 percent of U.S. hospitals are using social media. Still, 67 percent of physicians reported using social media for “professional purposes,” and that number continues to grow.
Obvious reasons for healthcare organizations using social media include branding, building relationships with the community and disseminating important information. A strong social media presence also can be advantageous (and a necessity) when dealing with major crises.
Healthcare organizations that are just getting started or are looking to move forward with their efforts should turn to the Mayo Clinic. It has its own online center for social media that provides training and resources for effective social media usage among doctors, nurses and other medical professionals. A current “featured discussion” addresses how to handle social media monitoring off-hours.
Social Media Tip of the Month:
Social Monitoring Systems
Social media monitoring systems such as Sysomos and Topsy help companies determine whether a discussion has a positive or negative tone. When dealing with negativity, companies should use the social monitoring systems to identify the source and extent of conversation to decide if they should address the issue or avoid making a mountain out of a molehill.