Tumblr provides one of the most customizable blog platforms available. Many brands use Tumblr over a self-hosted blog because of its simple, clean look and its ease of setup. The highly visual nature of Tumblr makes it easy to create eye-catching and appealing content for your readers.
Here’s how to maximize your Tumblr blog. First, make sure you find other blogs with relevant content and follow them. This gets your name out into the Tumblr world, and you may even gain a few followers. Next, make sure you use tags. Pick relevant keywords for each post that will bring readers who are searching for particular topics.
Finally, be social and use the reblogging feature, which is unique to Tumblr. Much like a Twitter retweet or Facebook share, reblogging allows you to share content that someone else has posted. One of your objectives should be to create content that others want to reblog, as that will help spread your messages and strengthen your branding.
Analyze on the go with the Analytics App
If you have a website, you know how difficult and time-consuming it can be to continually keep track of Google Analytics reports through your computer browser. Now, you can purchase the Analytics App for $5.99 and get the same in-depth analysis on your iPhone, iPad or iPod Touch.
The Analytics App functions much like Google Analytics, providing reports on visitors, traffic, content and events. Users can choose to look at an overview report for at-a-glance data or a detailed report for further breakdown of statistics and trends. The app supports multiple accounts, allowing you to analyze an unlimited amount of sites and platforms.
Social Media Tip of the Month:
Include images in your content
Eye-tracking research shows that people are automatically more drawn to search results and posts containing images. The rise of Pinterest and Instagram in recent years further emphasizes the popularity of visual sharing as platforms become more image-centered and consumers spend less time reading descriptions and captions.
To capitalize on this, make sure to include a photo, infographic, video, etc.—preferably one you created—with your blog posts, articles and the like. When you distribute the content on platforms such as Google+, Facebook and LinkedIn, the graphic appears alongside a preview for the article and makes it more appealing to audiences. Even using your company logo is better than nothing.