Facebook recently added reactions to the like button. In addition to the traditional like, users can now react with love, haha, wow, sad or angry in response to any post. Hovering your cursor over the like button, or pressing and holding on a mobile device, displays these reactions. Each post then lists the total number of each reaction.
The reactions should help marketers collect somewhat more accurate data on how users are really engaging with their posts. For example, if it's meant to elicit sadness, people may feel more acceptable clicking sad than like.
Social Media Tip of the Month: Improve Employee Advocacy
Employee advocacy on social media can result in five times more web traffic and 25 percent more leads. Here are some tips on how to encourage employee advocacy:
Inform employees of how your brand is operating on social media.
Compile company-approved content that employees can share.
Use a platform such as EveryoneSocial to facilitate social media sharing and to see analytics behind employee sharing.
Reward those with the most branded content in their channels.
Social Media Platform of the Month: Gather
Gather, a communication app by MailChimp, allows users to text their email subscribers to keep them updated during events. Users can create a web form for subscribers to opt-in for these alerts.
To get started, purchase a bundle of text messages ranging from 175 to 2,000 messages. You can communicate with all subscribers or with individuals. The app maintains privacy in that it only shows a companys Gather number on the subscribers phones and vice versa.
This feature is particularly helpful for event planners to send last-minute updates such as parking information. In addition, you can use Gather to share locations to inform attendees about venue changes.