Facebook is following the footsteps of Daycap, Snapchat and Instagram with Messenger Day, which allows users to share pictures and videos with friends, family and the world for 24 hours before the photos and videos disappear.
Messenger Day has many enhancement tools so that users can customize their stories. Once pictures and videos are added, users can maintain control of who has access to view their Day.
Facebook Pages do not have access to the Messenger app, which makes Messenger Day only available to individual accounts. One way that brands can tap into Messenger Day is by seeking influencers on Facebook and having them post content on the brands behalf.
Social Media Tip of the Month: How to Properly Use Emojis
Although emojis are not new, they are finally becoming more prevalent in the marketing world. Here are four steps to make sure your business uses them correctly:
Make sure you understand an emojis meaning. When in doubt, consult emojipedia.org.
Do not use emojis only as punctuation marks. For example, try using the fire emoji to promote a hot item.
Keep in mind that emojis sometimes convey messages better than words do.
Remember, there is always a time, place and certain audience for emoji use.
Social Media Platform of the Month: Tailwind
Tailwind helps businesses maintain their Pinterest and Instagram accounts in one dashboard. According to Tailwind, users can discover content, schedule posts, monitor conversations, amplify reach and analyze results.
Although it only connects to two social media platforms, Tailwinds advantages over other dashboards such as Hootsuite and Buffer include automated publishing 24 hours a day, uploading images in bulk and the option to save pins as a draft before sharing.
Tailwind has a free trial option, and pricing starts at $9.99/month.
Using Tailwind, a blog called Made from Pinterest published about 100 pins every day and monitored analytics. After five months, results included 20,000 new followers, 223,000 repins, 500,000 site visits and a 97.6 percent engagement rate.