With more than 60 million monthly visitors, SlideShare is the world’s largest network for sharing presentations. You may upload presentations in formats including PowerPoint, Keynote, Open Office, PDF and video.
Partnered with LinkedIn, Twitter and Google Hangouts, SlideShare presentations can be distributed across multiple platforms. SlideShare presentations also can be embedded on blogs, personal websites and company intranet sites, making it a useful tool for content marketing.
Another feature is SlideShare’s ability to pair .mp3 files with a presentation to create a multimedia presentation or webinar known as a Slidecast. If you don’t add a soundtrack, then we recommend making your slides text-heavy, since viewers won’t have the benefit of narration.
Paid accounts start at $16/month and give you access to channel branding, video uploads, private uploads and analytics.
News: Use LinkedIn Tags to Segregate Contacts
LinkedIn is finally allowing users to categorize their connections with specific tags relevant to the way you want to sort them. You can then use these tags to, say, separate your messages to up to 25 different people at the same time, while keeping the topic appropriate for your audience. Plus, your recipients can easily be linked with your email contacts through LinkedIn’s contacts program.
To tag your connections, load them by either clicking the link above or by choosing Network > Contacts. You can then sort by a filter such as job title, or you can conduct a search using a keyword (e.g. “attorney”). Hover over each contact and you’ll see a menu appear. Click on Tag, and now you can add that person to an existing tag, such as “colleagues,” or you can add a new tag (don’t worry, they can’t see it).
Social Media Tip of the Month:
When to Tweet
Twitter is an easy way to get out quick messages to your followers, but it can be a challenge to make sure they see your tweet. Earlier this year, Twitter released some research on mobile users that may help you out. One stat shows mobiles users are 181 percent more likely to browse tweets on their morning commute, which indicates you may want to tweet during that time.
The big takeaway is to think about the daily lives of your target audiences, and tweet at times it makes sense—don’t tweet when it’s convenient for you. And remember, you can always schedule your tweets.