Pixlee is a platform built for businesses to curate and manage consumer-generated media into one place. By doing so, it can help drive audience engagement and conversations around your product.
You begin by finding how your product has been publicized by a customer. Once you’ve gathered what you want, you can essentially publish it anywhere–in photo galleries, on your webpage, product displays, slideshows and more—through a widget. In addition, Pixlee provides an analytics tool to help you measure your content engagement and sales.
Pixlee is useful to advertise what other people are saying about your product (think testimonials), plus it helps you identify whom your product’s key influencers and opinion leaders are. You also can track stories and customer attitudes surrounding your product.
Social Media News: Twitter Launches Digits
Twitter launched recently a new mobile service called Digits to help app developers and users. Digits is a new login interface for apps that has users punch in a phone number rather than an email address and password.
For developers, it’s a simple line of code to input. It’s also less expensive than the SMS-based sign-up systems. For users, Digits is more convenient and helps keep out spammers. There’s also a “find your friend” feature to connect other users from your contact lists to your app.
For brands with a global reach, Digits may open the doors for growth potential worldwide. That’s because phone numbers—not email—are the primary identity for many of the world’s markets, according to Twitter.
Social Media Tip of the Month:
Use Vine Creatively to Boost Engagement
Despite numerous competitors, video-sharing platform Vine is still alive. Try using it to boost brand engagement by creating an entertaining or informative series of videos about your product or service without selling it. Oreo’s “The Oreo Laboratory” series is a good example of enhancing brand awareness. The #OreoLab videos show Oreo creatures being created in a lab, a la Frankenstein’s monster, without any overt advertising.