Social Media News: Twitter Changes 'Favorites' to 'Likes'
Twitter users will start to notice that their “favorite” button has changed from a star to a heart icon, meaning that “favorites” are now called “likes.” Twitter is saying that it made the changes “to make Twitter easier and more rewarding to use.” In fact, a heart icon makes it easier to understand the icon’s function, and that it has actually seen a six percent increase in people using it, according to Twitter.
For marketers, there is a chance that user engagement may decrease because people use the heart icon differently than they do the star. That’s because the heart icon signifies more of an emotional attachment than the star does.
Social Media Tip of the Month: Make Pictures More Searchable on Pinterest
An easy way to make your pictures more searchable on Pinterest is to make sure that you include your pin’s keywords in the picture file name. Pinterest’s search algorithm looks at file and URL names to see if they match your search. Thus, renaming your photos from something like “DSC00001.jpg” to “[keyword].jpg” will increase the chances of your pin being found.
Social Media Platform of the Month: Hyper
Hyper is a new social media photo-sharing app, a self-described hybrid of Reddit and Instagram. Users post their pictures following a theme (e.g. #music) and other users then up- or down-vote them. These hashtags are what users follow (vs. other users).
A main difference between Hyper and other photo-sharing apps is that it lets users publish multiple pictures in a single post. Currently, Hyper only is available on iOS.
Brands can insert themselves into conversations using these hashtags, but since users can down-vote photos, brands have to be careful about being too self-promotional. Another marketing use could be to test which images best resonate with target audiences, based on votes.