Foursquare is a location-based tool that lets users “check in” to a business (e.g. restaurant) virtually. According to research by Venuelabs, 93 percent of local businesses are already on foursquare. The app, which can be a valuable tool for businesses, opened its ad platform this month to all users.
In foursquare’s new PPA (pay-per-action) system, business owners only pay for ads that lead to a customer action, such as a check-in. These ads are a cost-effective way of luring customers to your business—especially if they are nearby—and engaging with them at the same time. Your ads can focus on deals, reviews or photos.
If you haven’t already claimed your location, you must complete foursquare’s verification process either for free via traditional mail or for a one-time $20 “instant verification” fee via phone call. Your business then gains access to offering special deals to customers who check in, promotional materials and analytics to evaluate the page’s performance.
New Tools on Facebook
If you want to get an idea of how to craft better content for your followers, Facebook Insights (its analytics division) has redesigned and upgraded the tools and stats available to the admins of a group’s Facebook page with a six-tab dashboard layout:
Overview: quick look at the entirety of the stats provided in the remaining sections
Likes: Total page likes, new likes (and unlikes) and where the likes came from
Reach: Admins can see the number of people being reached by a page’s content, filtered by both organic vs. paid content, and the types of interaction: likes, comments, shares, etc.
Visits: page visits, specific tab visits and any other page activity
Post: highly detailed stats on each post and the corresponding effects broken down into simple numbers to evaluate each post’s performance
People: Demographics including age, gender, language, and geographic location
Social Media Tip of the Month: Find your #hashtag in real time with Google
Google has added real time updates of hashtags in search results, now including Google+ activity. If you’re using a specific hashtag for an event (e.g. #FresnoFunFest2013) you can now see where it’s being used across the web. Google+ results display as a sidebar on the search page, automatically updating as you scroll through the static results on the left-hand side of the page. To see where it’s being used on Facebook and Twitter, click on their respective links in the bottom right of the search results, and Google will take you directly to the hashtag results in either network.