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Social Media News: How the Election Affects Advertising
Are you sick of political ads yet?
Estimates vary greatly, with one firm predicting $11.7 billion being spent on political ads by Nov. 8. During this time, media outlets (TV, radio, newspapers) are going to give preference to political ads, since these ads are at or near full price, compared to the typically discounted ad buys.
If you're looking to advertise locally, consider some alternatives, such as niche cable shows, sponsored content and advertorials. If you have trade with a local media outlet, don't expect being able to use it until after the election.
Social Media Tip of the Month: Improve Audio on Facebook Live
This tip applies to all videos: good audio matters almost as much as the video itself.
When you broadcast through Facebook Live, you're obviously using your smartphone. If you're the only subject of the video, you should use a lavalier microphone that clips to your shirt or jacket. If someone else is the subject of the video, use a wireless microphone.
In either case, make sure the mic can connect to your smartphone, especially if you have the iPhone 7.
Social Media Platform of the Month: Shazam
Shazam is an app that makes discovering new music easy. When you hear a song you like, use the app to determine the title, artist and lyrics.
Since launching, Shazam has evolved beyond simply song identification. For example, brands may direct consumers to use Shazam during a commercial, and Shazam will direct the user to a special website.
Old Navy feature posters that tell customers to tag songs through Shazam while shopping to receive shopping tips and discounts.