Want to have your own corporate Intranet site but can't afford to have one developed? Igloo may be your solution.
The freemium software has many useful features. To name a few: you can organize employees by groups (think departments or teams), post updates/discussions in the main newsfeed (a la Facebook), share a master calendar, store files and keep important info in the Wiki section (think employee handbooks, policies, procedures, client contact info, etc.). You also can use it for project management, although other software such as Basecamp is better suited for that.
Employees can post comments on everything, adding for a social feel. For internal branding, you can customize the look of your company's Igloo page, which also can be accessed via an iOS or Android app.
Igloo is free for up to 10 employees. Beyond that, the cost is $12/month per employee.
LinkedIn Adds Direct Sponsored Updates
LinkedIn's Sponsored Updates have proven to be effective in reaching elusive audiences--in this case, by job title and industry. However, your content has to be posted on your company page first, and often times the page's followers (e.g. job seekers) do not match your company's target audience (e.g. prospective customers).
Fortunately, LinkedIn solved this issue by creating
Direct Sponsored Content. You can still reach highly specific audiences, but now you don't have to post it on your company's LinkedIn page. According to LinkedIn, this new ad type "lifts limitations on who can, and cannot, post in the feed" because of administrative rights.
To get started, hover your mouse over "Business Services" and click "Advertise."
Social Media Tip of the Month:
Unsubscribe from published posts on LinkedIn
LinkedIn is continuously evolving from an online Rolodex to a platform for sharing content. When you click on the "share an update" box, you can click on the pencil and instead create a new post. That post can then be shared with your connections. Unfortunately for many recipients, who often have hundreds of connections, those new posts are flooding the notifications area. Instead of just being alerted to who's endorsed you or looked at your profile, you also now get alerted to your connections' posts, which can be annoying. Next time you see such an alert, hover over it with your mouse and click the X in the upper right. You'll then be presented the option of unsubscribing from that connection's posts.