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Social Media News: iOS Update Will Limit Ad Tracking
The iOS 10 update from Apple has people talking. We can now hand-write text messages, delete pre-programmed applications, make reservations through Maps and do much more. However, a new feature could be of concern to advertisers.
Under the privacy settings, users can choose whether they want to Limit Ad Tracking. Businesses performing tracking on their ads--which in theory should be most businesses--would then receive an anonymous value of 00000000-0000-0000-0000-000000000000.
Fortunately, iOS only has 27 percent market share, according to Netmarketshare (Android has 67 percent). Still, businesses will need to compensate for the potential loss of data when they advertise to iOS users.
Social Media Tip of the Month: Know the Rules of Instagram Promotions
Instagram can be a fun medium for consumers to participate in promotions. Like most social media platforms, it has official guidelines for running contests and giveaways.
Some guidelines are obvious (e.g. offer terms and eligibility requirements). One rule that is frequently broken is that you may not "inaccurately tag content or encourage users to inaccurately tag content" (meaning, dont have users tag themselves in photos if they arent in the photo).
Social Media Platform of the Month: Venmo
Venmo is an app that makes it easier to transfer money. Users find their friends, enter the amount owed and pay instantly. Create an account using Facebook or email (if you use Facebook, it is easier to search for your friends) and then connect your account to a debit card or bank account.